Social Media and Content Lead

Responsibilities:

Social Media Strategy:

• Develop and implement a comprehensive social media strategy to connect with target audiences and achieve marketing objectives.
• Stay updated on trends, platform updates, and best practices to optimize the brand’s online presence.

Content Creation & Writing:

• Craft engaging, creative, and original content for social media, blog posts, articles, newsletters, and campaigns.
• Ensure all content aligns with the brand voice and resonates with the target audience.
• Collaborate with the design team to create visually appealing posts and campaigns.

Campaign Management:

• Conceptualize and manage full-fledged social media and content campaigns to promote brand awareness, engagement, and conversions.
• Plan and manage a content calendar to ensure timely delivery and consistent posting.

Audience Engagement:

• Actively engage with followers, respond to comments and messages, and create meaningful interactions to build community and brand loyalty.
• Monitor user feedback and adapt content strategies accordingly.

Analytics & Reporting:

• Track and analyze key social media and content performance metrics to evaluate effectiveness.
• Provide actionable insights to optimize strategies and meet key performance indicators (KPIs).

Cross-Team Collaboration:

• Partner with internal teams, including marketing, design, and operations, to gather insights and develop impactful content.
• Align social media and content efforts with broader brand and business goals.

Creative Leadership:

• Drive the ideation and execution of storytelling concepts that amplify the brand’s narrative.
• Brainstorm innovative content ideas to keep the brand fresh and engaging.

Requirements:

1. Degree/MBA in Marketing, Communication Studies, Journalism, Creative Writing, or similar.

2. Minimum 8 + years of experience in an advertising or digital agency

3. Expert knowledge of all leading social media sites, including their algorithms.

4. Flexible and engaging writing style.

5. Knowledge of pertinent engagement metrics.

6. Should have worked on creating full-fledged campaigns.

7. Advertising enthusiast with a strategic approach

Job Types: Full-time, Permanent

Pay: ₹1,200,000.00 - ₹1,500,000.00 per year