Responsibilities:
- Social Media Strategy & Planning: Develop and implement effective social media strategies to align with brand goals, increase engagement, and drive website traffic.
- Content Creation & Curation: Create, edit, and post high-quality, engaging content (text, images, videos) tailored to different social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, Medium. TrustPilot, etc.).
- Community Engagement: Monitor, respond to, and engage with followers on all social media platforms, building relationships with the online community.
- Analytics & Reporting: Track, measure, and report on social media performance, providing insights and recommendations for improvement. Utilize analytics tools to evaluate the effectiveness of social campaigns and adjust strategies accordingly.
- Brand Management: Ensure brand consistency across all social media platforms, maintaining the brand voice, tone, and values.
- Trend Monitoring: Stay up-to-date with the latest social media trends, tools, and best practices, and adapt strategies accordingly to keep content fresh and relevant.
- Collaboration: Work closely with marketing, design, and content teams to ensure alignment with overall marketing campaigns and initiatives.
- Paid Social Campaigns: Manage and optimize paid social media campaigns, including Facebook Ads, Instagram Ads, LinkedIn Ads, etc.
Qualification:
- Education: Bachelor's degree in Marketing, Communications, or a related field.
- Experience: Minimum of 1 year of professional experience managing social media accounts and developing strategies for brands.
- Skills & Knowledge:
- Strong knowledge of social media platforms, algorithms, and best practices.
- Proficient in social media management tools (e.g., Hootsuite, Buffer, Sprout Social, etc.).
- Solid understanding of social media analytics and reporting tools (e.g., Google Analytics, Facebook Insights, etc.).
- Excellent communication skills, both written and verbal.
- Creative and adaptable with a keen eye for detail and design.
- Ability to multitask, prioritize, and meet deadlines.
- Experience with paid social media advertising is a plus.
Additional Skills (Preferred):
- Experience with graphic design tools (e.g., Canva, Adobe Photoshop).
- Knowledge of SEO and content marketing strategies.
- Strong project management and organizational skills.
- Experience working in an agency or fast-paced environment is a plus.
Job Type: Full-time
Pay: Rs35,000.00 - Rs55,000.00 per month
Ability to commute/relocate:
- Islamabad: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Social Media Handling: 1 year (Required)
Work Location: In person