Social Media and Marketing Manager

Job Summary
We are seeking a dynamic and innovative Social Media and Marketing Manager to elevate our brand presence across digital platforms. In this energetic role, you will craft compelling content, develop strategic marketing campaigns, and engage with our online community to foster meaningful relationships. Your expertise will drive brand awareness, boost engagement, and support our overall marketing objectives through creative storytelling and data-driven insights. This paid position offers an exciting opportunity to lead social media initiatives and shape our digital voice in a fast-paced environment.

Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand visibility and audience engagement.
• Create, curate, and manage engaging content including graphics, videos, blog posts, and photography that align with brand voice and marketing goals.
• Utilize tools like Hootsuite and Buffer for scheduling posts, monitoring performance, and managing multiple social media accounts efficiently.
• Conduct social listening to monitor brand reputation, industry trends, and competitor activities; leverage insights to refine marketing strategies.
• Implement SEO best practices by conducting keyword research and optimizing content for search engines to enhance organic reach.
• Manage paid advertising campaigns on Facebook Advertising and other platforms to maximize ROI through targeted ads.
• Analyze web analytics using Google Analytics and web analytics tools to assess campaign performance; prepare reports with actionable insights for continuous improvement.
• Collaborate with cross-functional teams including graphic designers, photographers, videographers, and PR specialists to produce high-quality marketing materials.
• Maintain consistent branding across all channels while ensuring messaging resonates with target audiences.
• Engage in relationship management by responding promptly to comments, messages, and inquiries; foster a positive online community.
• Support public relations efforts by coordinating media outreach and managing brand reputation online.
• Stay current with digital marketing trends, platform updates, and emerging technologies to keep strategies innovative and effective.

Qualifications

• Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design tools such as Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, and video editing software.
• Hands-on experience with social media management platforms like Hootsuite and Buffer.
• Strong understanding of SEO principles, keyword research techniques, and web analytics tools like Google Analytics.
• Knowledge of Facebook Advertising platform for creating targeted ad campaigns that drive results.
• Excellent content creation skills including writing, proofreading, photography, and video editing.
• Familiarity with public relations strategies and relationship management techniques.
• Ability to analyze data insights from social listening tools and web analytics to inform strategic decisions.
• Strong organizational skills with the ability to manage multiple projects simultaneously under tight deadlines.
• Exceptional communication skills with a positive attitude focused on teamwork and collaboration. Join us as a Social Media and Marketing Manager to inspire audiences through creative storytelling while driving impactful results! This role offers an engaging environment where your ideas can flourish—helping us build a vibrant digital community that reflects our brand’s energy and passion for excellence.

Job Type: Full-time

Pay: From $60,000.00 per year

Benefits:

• Health insurance
• Paid time off

Work Location: In person