Social Media and Marketing Manager

Job Summary
We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and elevate our brand presence across multiple channels. In this role, you will develop innovative marketing strategies, oversee digital and traditional campaigns, and collaborate with cross-functional teams to drive growth. Your expertise will help us connect with our target audiences effectively, enhance customer engagement, and achieve measurable business objectives. This is an exciting opportunity for a passionate marketing professional eager to make a significant impact in a fast-paced environment.

Duties

• Design and implement comprehensive multichannel marketing strategies that align with company goals, including digital marketing, content marketing, and print advertising.
• Manage and optimize online presence through SEO (Search Engine Optimization), Google Analytics, Google AdWords, Facebook Advertising, and other advertising platforms to maximize reach and ROI.
• Oversee social media marketing efforts across platforms such as Facebook, Instagram, LinkedIn, and Twitter to build brand awareness and foster community engagement.
• Develop compelling content for websites, email campaigns, blogs, and promotional materials using copywriting skills that resonate with target audiences.
• Lead product management initiatives by coordinating with sales teams and stakeholders to promote new offerings effectively.
• Utilize marketing automation tools to streamline campaigns, nurture leads, and improve conversion rates.
• Conduct market research to identify trends, customer needs, and competitive insights that inform strategic decisions.
• Collaborate with creative teams to produce engaging visual assets using Adobe Creative Suite for digital ads, social media content, and print materials.
• Manage advertising sales efforts by creating attractive proposals and negotiating partnerships to expand brand visibility.
• Monitor campaign performance through analytics tools like Google Analytics and performance marketing metrics; adjust strategies accordingly for optimal results.
• Prepare budgets for marketing projects, track expenditures, and ensure cost-effective execution of campaigns.
• Coordinate with web developers familiar with WordPress and HTML to maintain website functionality and update content regularly.
• Support e-commerce initiatives by optimizing product listings, promotional campaigns, and user experience enhancements on online platforms.

Skills

• Proven expertise in SEO strategies to improve search engine rankings and organic traffic growth.
• Strong social media marketing skills with experience managing multiple platforms simultaneously.
• Deep understanding of multichannel marketing approaches integrating digital advertising, email marketing, print ads, and more.
• Experience in advertising sales including proposal development and partnership negotiations.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for creating engaging visual content.
• Knowledge of digital marketing tools such as Google Analytics, Google AdWords (now Google Ads), Facebook Advertising Manager, and marketing automation platforms.
• Skilled in content marketing techniques including copywriting for various formats—blogs, emails, landing pages—and storytelling that drives engagement.
• Familiarity with B2B (business-to-business) marketing strategies to target corporate clients effectively.
• Experience managing e-commerce platforms with a focus on product promotion and user experience optimization.
• Ability to utilize WordPress CMS (Content Management System) along with basic HTML coding for website updates.
• Strong research skills to analyze market trends and consumer insights for strategic planning.
• Excellent communication skills for cross-team collaboration and stakeholder presentations.
• Budgeting experience ensuring efficient allocation of resources across campaigns. Join us as a Marketing Manager if you’re ready to energize our brand presence through innovative strategies! Bring your passion for digital excellence—your creativity combined with analytical prowess will help us reach new heights together!

Job Type: Part-time

Pay: $30,000.00 - $75,000.00 per year

Benefits:

• Employee discount
• Flexible schedule
• Referral program
• Relocation assistance
• Retirement plan

Work Location: Hybrid remote in Manalapan, NJ 07726