Social Media Buyer - Real Estate

Location: Abu Dhabi, United Arab Emirates

Job Title: Social media
Employment Type: Full-time
Industry: Real Estate / Property Management

Key Responsibilities

• Plan, launch, and manage paid social media campaigns across platforms such as Instagram, Facebook, Twitter, TikTok, LinkedIn, Youtube and Snapchat
• Monitor campaign performance and optimize based on KPIs (CTR, CPC, CPA, etc.)
• Plan and Conduct audience research and targeting to improve campaign effectiveness
• Manage advertising budgets and ensure efficient allocation of wise-spend
• Practical knowledge, experience and competence to execute A/B test creatives, copy, and audience segments to improve performance
• Collaborate with in-charge designer and content teams to develop high-performing ads
• Analyze campaign data and prepare detailed performance reports
• Stay up-to-date with social media trends, algorithm updates, and best practices
• Ensure compliance with platform policies and brand guidelines accordingly.

Requirements & Qualifications

• Bachelor’s degree in Marketing, Business, or a related field (preferred)
• 2–5 years of experience in paid social media buying or digital advertising in REAL ESTATE is a must.
• Proven experience managing campaigns on Meta Ads Manager, TikTok Ads, LinkedIn Ads, etc.
• Strong analytical skills with experience using tools like Google Analytics and other tools to help improve
• Knowledge of conversion tracking, pixels, and retargeting strategies
• Excellent communication and collaboration skills
• Ability to manage multiple campaigns simultaneously
• Ability to meet deadlines and deliver with excellence without delays.

Key Skills

• Paid Media Strategy
• Data Analysis & Reporting
• Budget Management
• Audience Targeting & Segmentation
• Creative Testing (A/B Testing)
• Performance Optimization
• Time Management
• Result-Driven

KPI/ Success Metrics

• Return on Ad Spend (ROAS)
• Cost per Acquisition (CPA)
• Click-Through Rate (CTR)
• Conversion Rate
• Cost per Click (CPC)

How to Apply:

Send your resume, portfolio, and a brief introduction to [Your Email Address] with the subject: "Graphic Designer Application - [Your Name]" or careers@thecapitalavenue.com

Job Type: Full-time

Pay: AED5,000.00 - AED6,000.00 per month

Work Location: In person