Social Media Manager

Job Overview

Lights On is excited to offer an opportunity for a Social Media Manager to join our team. In this role, you will be the strategic lead of our clients' social media presence, working with content creation and delivering performance insights. This is the ideal position for a seasoned social media professional with 3+ years of experience, particularly one who thrives in a leadership role and has a passion for driving measurable results through innovative social strategies. If you are a proactive leader with a deep understanding of social media trends and team management, we want to hear from you!

**Candidate must be located on O'ahu**

Key Responsibilities

Social Media Strategy & Content Development

• Develop and implement comprehensive, data-driven social media strategies aligned with client business goals, brand identities, and target audiences.
• Oversee the entire content lifecycle, from initial ideation and strategic planning to hands-on production, and publishing.
• Ensure all content produced is impactful, engaging, platform-optimized, consistent with client brand voice and visual guidelines, and adheres to the highest quality standards.
• Proactively monitor and stay aware of the latest social media trends, platform algorithm changes, emerging technologies, and competitive landscapes to continuously refine strategies and maintain a competitive edge for clients.

Team Leadership & Content Oversight

• Provide strong leadership, mentorship, and guidance to a small, in-house creative team of designers, photographers, and videographers fostering a cohesive and high-performing unit.
• Effectively delegate tasks, set clear performance expectations, and provide constructive feedback to facilitate individual and team growth, ensuring all deliverables meet client standards.
• Oversee comprehensive content calendars ensuring the efficient and timely delivery of all client-facing assets and campaigns.

Performance Analysis & Client Reporting

• Define KPIs and track social media metrics such as engagement rates, reach, impressions, and profile views using analytical tools (Facebook Insights).
• Conduct analysis of campaign data to provide actionable insights, identify opportunities for improvement, and recommend data-driven optimizations to continuously improve client results.
• Prepare comprehensive, visually appealing, and easy-to-understand performance reports that effectively demonstrate value, progress, and strategic recommendations.

Project & Workflow Management

• Serve as the primary administrator in a project management tool (ClickUp), leveraging it as the central project management tool to organize, track, and manage all social media tasks, content calendars, and team workflows.
• Ensure efficient task delegation, progress monitoring, and adherence to deadlines within the ClickUp platform.

Continuous Learning and Professional Development

• Engage in learning opportunities such as webinars, certifications, and workshops to stay updated on the latest trends.
• Experiment with emerging social platforms and technologies to identify new growth channels.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or a closely related field, or equivalent extensive practical experience demonstrating a strong understanding of marketing principles.
• Minimum of 3 years of professional experience in social media management
• Proven track record of successfully developing and executing social media campaigns that have achieved measurable results.
• Demonstrated experience in successfully leading, mentoring, and delegating tasks to a creative team.
• Expertise in utilizing social media analytics tools to monitor performance, extract actionable insights, and generate comprehensive reports.
• Strong verbal and written communication skills
• Copywriting skills with an ability to craft compelling, on-brand captions, headlines, and ad copy.
• Highly organized and detail-oriented, with the ability to manage multiple complex projects simultaneously, coordinate tasks across teams, and ensure all deadlines are met efficiently.
• Ability to leverage design platforms (Adobe/Canva) for social creative,

Preferred Qualifications

• A professional portfolio showcasing successful campaigns, content examples, and client presentations.
• Experience with Agile project management tools.
• Certifications in digital marketing.
• Previous experience in the hospitality industry is a plus.

What We Offer

• A collaborative and innovative work environment where you can thrive.
• Opportunities for professional growth and access to learning resources, such as monthly lunch & learns, team book club, mentorship, group certifications, & more.
• Competitive salary, comprehensive health benefits, and a supportive team culture.
• Flexible hours and work-life balance with hybrid work options.

About Lights On Digital

Lights On Digital is a premier marketing agency specializing in the hospitality industry. Known for our data-driven approach and commitment to transparency, we’ve been recognized as one of Hawaii’s Fastest 50 growing companies in 2018 and 2019. Join our energetic and talented team to help shape the future of travel marketing!

Job Type: Full-time

Pay: $70,000.00 - $80,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Happy hour
• Health insurance
• Paid time off
• Professional development assistance
• Vision insurance

Work Location: Hybrid remote in Honolulu, HI 96814