Social Media Manager

Core Responsibilities

• Develop and execute social media strategies aligned with business goals
• Create, schedule, and publish engaging content across platforms (Instagram, TikTok, LinkedIn, Facebook, etc.)
• Manage daily social media activity including posts, stories, reels, and live sessions
• Monitor trends and adapt content to stay relevant and competitive
• Grow brand awareness, followers, and engagement rates

Content & Creative

• Plan monthly content calendars and campaign themes
• Write compelling captions and copy tailored to each platform
• Collaborate with designers, videographers, or creators to produce high-quality visuals
• Ensure brand tone, style, and messaging remain consistent
• Generate ideas for viral, interactive, and community-driven content

Community Management

• Respond to comments, messages, and mentions in a timely and professional manner
• Engage with followers, influencers, and brand partners
• Manage online reputation and handle customer queries or feedback

Analytics & Performance

• Track performance metrics (reach, engagement, conversions, follower growth)
• Prepare weekly/monthly reports with insights and improvement suggestions
• Use analytics tools (Meta Insights, TikTok Analytics, Google Analytics, etc.)
• Optimize campaigns based on performance data

Advertising & Campaigns

• Plan and manage paid social media campaigns
• Set budgets, target audiences, and monitor ROI
• Conduct A/B testing on ads and creatives

Strategy & Collaboration

• Work with marketing and sales teams to support campaigns and promotions
• Identify opportunities for collaborations, partnerships, and influencer marketing
• Stay updated with platform algorithm changes and best practices

Job Type: Full-time