Social Media Marketing

Job Overview

We are looking for a creative and performance-oriented Social Media Marketing Expert who specializes in Meta Ads (Facebook & Instagram) and TikTok Ads. The ideal candidate should be capable of managing both organic content and paid advertising campaigns to generate leads, sales, and brand awareness.

Key Responsibilities

Social Media Management

• Manage and grow social media accounts (Facebook, Instagram, TikTok, LinkedIn)
• Plan and execute monthly content calendars
• Create engaging posts, reels, and short-form videos
• Maintain consistent brand voice and visual identity
• Handle comments, messages, and customer engagement

Paid Advertising (Meta + TikTok)

• Plan, create, and manage campaigns using:
• Facebook Ads Manager
• TikTok Ads Manager
• Set up and optimize audiences (custom, lookalike, retargeting)
• Install and manage Meta Pixel & TikTok Pixel
• Run A/B testing (creatives, copy, audiences)
• Optimize campaigns for conversions, leads, and ROAS
• Manage ad budgets and bidding strategies

Analytics & Reporting

• Track and analyze performance metrics: CTR, CPC, CPM, CPL, CPA, ROAS
• Use Meta Business Suite and TikTok analytics
• Generate weekly and monthly performance reports
• Identify scaling opportunities and reduce ad costs

Required Skills

• Proven experience in Meta Ads & TikTok Ads
• Strong understanding of sales funnels and audience targeting
• Creative mindset with content creation skills
• Experience with multiple tools
• Video editing skills
• Analytical skills with a data-driven approach
• Strong copywriting and communication skills

Qualifications

• 2, 3 years of experience in paid ads and social media marketing
• Portfolio or case studies of successful campaigns (preferred)

Key Performance Indicators (KPIs)

• Return on Ad Spend (ROAS)
• Cost Per Lead (CPL) / Cost Per Acquisition (CPA)
• Conversion Rate

Job Type: Full-time

Application Question(s):

• How many years of experience do you have managing paid ads on Facebook/Instagram and TikTok?
• Have you worked with international clients or specific industries? If yes, which ones?
• Which tools do you use for creating content or ads?
• are you from Lahore?

Work Location: In person