social media marketing

Job Summary
We are seeking a dynamic and creative Social Media Marketing Specialist to elevate our brand presence across digital platforms. In this role, you will develop and execute innovative social media strategies that engage audiences, boost brand awareness, and drive business growth. You will harness your expertise in content creation, graphic design, and digital marketing tools to craft compelling campaigns that resonate with diverse audiences. This paid position offers an exciting opportunity to shape our online voice and connect with communities worldwide through vibrant storytelling and strategic outreach.

Responsibilities

• Develop and implement comprehensive social media marketing strategies aligned with brand goals and target audiences.
• Create engaging, high-quality content including graphics, videos, photography, and written posts tailored for various platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Manage daily social media activities using tools like Hootsuite or Buffer to schedule posts, monitor engagement, and analyze performance metrics.
• Conduct social listening to gather insights on audience sentiment, industry trends, and competitor activities to inform content strategies.
• Optimize content for SEO by incorporating relevant keywords and hashtags to increase visibility and reach.
• Collaborate with cross-functional teams including public relations, graphic design, and e-commerce to ensure consistent branding across all channels.
• Utilize analytics tools like Google Analytics and web analytics platforms to measure campaign effectiveness and refine strategies for better engagement.
• Manage relationships with influencers, partners, and community members to foster positive brand associations and expand reach.
• Oversee paid advertising campaigns on Facebook Advertising or other social media platforms to maximize ROI.
• Proofread all content meticulously to ensure clarity, accuracy, and brand consistency before publication.

Skills

• Proven experience in social media marketing with a strong portfolio of successful campaigns.
• Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for creating visual content.
• Strong understanding of SEO principles, keyword research, and web analytics tools like Google Analytics.
• Skilled in video editing and photography techniques to produce engaging multimedia content.
• Familiarity with social listening tools and social media management applications like Hootsuite or Buffer.
• Knowledge of public relations strategies to enhance brand reputation through media outreach and community engagement.
• Ability to analyze data insights from platforms like Google Analytics to inform ongoing marketing efforts.
• Excellent proofreading skills ensuring all content is polished and professional.
• Experience managing branding initiatives across digital channels within e-commerce or digital marketing environments.
• Strong relationship management skills with the ability to collaborate effectively across teams and external partners. Join us as a Social Media Marketing Specialist if you’re passionate about storytelling through digital channels! Bring your creativity, strategic thinking, and enthusiasm for connecting brands with audiences worldwide — all while working in a vibrant environment that values innovation and growth!

Pay: $21.50 - $23.50 per hour

Work Location: In person