Social Media Marketing Specialist

About Us:
We are a growing endocrinology and primary care medical clinic dedicated to delivering high-quality, patient-centered care. Our mission is to improve the health and well-being of our community through compassionate service, innovation, and education. We are expanding our digital presence and looking for a creative and strategic Social Media Specialist to help us connect with current and prospective patients.

Position Overview:
The Social Media Specialist will be responsible for developing, implementing, and managing our social media strategy across platforms such as TikTok, Facebook, Instagram, and others. This role focuses on increasing brand awareness, educating patients, and driving engagement to ultimately grow our patient base.

Key Responsibilities:

• Develop and execute a comprehensive social media strategy aligned with clinic goals
• Create engaging, informative, and compliant content (videos, graphics, captions) tailored to each platform
• Manage and post content regularly on TikTok, Facebook, Instagram, and other platforms
• Monitor comments, messages, and reviews, responding in a professional and timely manner
• Collaborate with providers and staff to generate educational and promotional content
• Stay up-to-date with social media trends, especially in healthcare and short-form video content
• Analyze performance metrics and adjust strategies to improve engagement and reach
• Ensure all content complies with HIPAA and healthcare advertising guidelines

Qualifications:

• Proven experience managing social media accounts for a business or brand (healthcare experience preferred)
• Strong understanding of TikTok, Facebook, Instagram, and emerging platforms
• Experience creating short-form video content (Reels, TikToks, etc.)
• Excellent written and verbal communication skills
• Basic graphic design and video editing skills (e.g., Canva, Adobe, CapCut, etc.)
• Knowledge of healthcare compliance and patient privacy regulations is a plus
• Self-motivated, creative, and detail-oriented

Preferred Skills:

• Experience in healthcare marketing or working with medical professionals
• Ability to translate medical topics into patient-friendly content
• Familiarity with social media analytics tools
• On-camera confidence is a plus (for recording content with providers or independently)

What We Offer:

• Competitive pay based on experience
• Flexible schedule (if applicable)
• Opportunity to grow with a forward-thinking medical practice
• Collaborative and supportive work environment

How to Apply:
Please submit your resume, portfolio (including social media accounts or content samples), and a brief cover letter explaining your experience and interest in healthcare social media.

Benefits:

• Dental insurance
• Health insurance
• Vision insurance

Work Location: In person