Social Media Strategist

We are looking for an experienced Social Media Strategist with strong knowledge of the UAE market to develop and execute social media strategies for 8 brands. The ideal candidate will collaborate closely with a team of 4 social media professionals, drive audience growth, increase engagement, and support sales objectives through innovative digital marketing initiatives.

Key Responsibilities

• Develop and implement social media strategies for 8 brands across platforms including Instagram, TikTok, Facebook, LinkedIn, Snapchat, and X.
• Explore and implement new technologies, content formats, and automation solutions to improve social media performance and team efficiency.
• Collaborate with a team of 4 social media professionals to execute content plans, campaigns, and daily social media activities.
• Create and oversee content calendars that align with brand goals and market trends.
• Analyze social media performance and provide recommendations to improve engagement, reach, and conversions.
• Plan and execute campaigns focused on increasing brand awareness, customer acquisition, and sales growth.
• Monitor trends, competitor activities, and consumer behavior within the UAE market.
• Coordinate with designers, content creators, marketing teams, and external partners to ensure successful campaign delivery.
• Manage and optimize paid social media campaigns to maximize ROI.
• Track key metrics and prepare performance reports with actionable insights.
• Support influencer marketing initiatives and partnership opportunities relevant to the UAE market.
• Familiarity with workflow automation and process optimization to improve productivity and campaign management.
• Ability to adapt quickly to new tools, platforms, and digital marketing innovations.

Requirements

• 4–6+ years of experience in social media strategy and digital marketing.
• Strong understanding of the UAE market, consumer behavior, and social media trends.
• Experience handling multiple brands simultaneously.
• Proven track record of increasing social media growth, engagement, and sales.
• Ability to work effectively with cross-functional teams and collaborate with content creators and marketers.
• Strong analytical skills and experience with social media analytics tools.
• Excellent communication, organization, and project management skills.
• Arabic language skills are an advantage.

Key Objectives

• Grow social media audiences and engagement across 8 brands.
• Utilize AI and automation to improve content quality, operational efficiency, and campaign performance.
• Increase sales and lead generation through social media channels.
• Strengthen brand positioning and visibility within the UAE market.
• Deliver measurable growth through data-driven social media strategies and campaigns.

Pay: Rs100,000.00 - Rs140,000.00 per month

Application Question(s):

• How soon can you join us?
• Could you please provide a link to your portfolio?

Education:

• Bachelor's (Required)

Experience:

• Social Media Strategist: 4 years (Preferred)

Work Location: In person