Team Lead - Full stack shopify developer

Role Overview

We're looking for a Team Lead – Full Stack Shopify Developer who will take ownership of our Shopify development, design execution, CRO strategy, and SEO performance across all projects.
This role combines hands-on development with team leadership, where you'll guide a cross-functional team of developers and designers while actively contributing to builds. You'll ensure every store we deliver is technically strong, visually polished, and conversion-focused.
You will act as the bridge between development, design, and growth, driving both project quality and team performance.

Key Responsibilities

1. Shopify Development (Core Ownership)

Develop and maintain custom Shopify and Shopify Plus stores using Liquid, JavaScript, HTML, and CSS while ensuring scalability and clean architecture.
Build reusable and modular theme components following Shopify best practices to support long-term maintainability.
Troubleshoot complex technical issues and ensure smooth functionality, performance, and stability of all stores.
Develop and maintain integrations with Shopify APIs, third-party apps, and external systems to support business requirements.
Conduct feasibility analysis for new client requests and define optimal technical approaches before execution.

2. Technical Leadership

Serve as the primary technical authority across all Shopify projects, supporting developers in debugging, architecture, and execution.
Lead code reviews, technical discussions, and architectural decisions to ensure consistent development standards.
Define and enforce coding conventions, file organization, Git workflows, and development best practices.
Stay updated with Shopify ecosystem changes and implement improvements proactively.
Collaborate with design and project teams to align technical feasibility with business and creative goals.

3. Design Direction & UX Oversight

Lead visual execution across projects by ensuring pixel-perfect implementation and alignment with brand guidelines.
Review Figma designs before development to validate layout accuracy, responsiveness, and Shopify feasibility.
Define and maintain design consistency across typography, spacing, and reusable UI components.
Collaborate with designers to refine layouts, flows, and interactions to improve usability.
Ensure all deliverables meet a high standard of visual polish and user experience across devices.

4. CRO (Conversion Rate Optimization)

Ensure every store is built with a CRO-first mindset, focusing on user flow, hierarchy, and clarity.
Conduct conversion audits to identify opportunities across landing pages, product pages, and checkout flows.
Analyze user behavior using tools like GA4 and Hotjar to identify friction points and improvement areas.
Implement and iterate on improvements based on A/B testing, heatmaps, and user insights.
Continuously optimize key elements such as CTAs, layouts, and product experiences to improve conversions.

5. SEO & Performance

Ensure implementation of technical SEO best practices, including metadata, structured data, and site architecture.
Optimize page speed and Core Web Vitals through efficient asset handling and code optimization.
Collaborate with marketing teams to align development with SEO and performance goals.
Ensure all builds are fast, mobile-optimized, and aligned with modern search standards.

6. Quality Assurance & Delivery

Own the QA process by reviewing code and front-end output before client delivery.
Conduct pre-launch reviews and testing walkthroughs to validate functionality and experience.
Maintain alignment with the Project Manager and Design Lead to ensure consistent quality.
Validate performance benchmarks and ensure all deliverables meet defined standards.

7. Team Leadership & Mentorship

Lead and mentor developers through regular check-ins, code reviews, and feedback sessions.
Support team growth by identifying skill gaps and introducing training or knowledge-sharing sessions.
Foster a culture of ownership, accountability, and continuous improvement.

8. Process & Project Collaboration

Work closely with the Account Manager to plan timelines, scope work, and allocate tasks effectively.
Ensure accurate task estimation and maintain structured tracking within ClickUp.
Communicate blockers, risks, and delays early and clearly.

9. GitHub & Technical Operations

Own the GitHub workflow, including branching, pull requests, and merge approvals.
Maintain clean version control practices and resolve conflicts efficiently.
Coordinate deployments and maintain release processes and documentation.
Implement and monitor CI/CD processes to streamline delivery.

10. Innovation & Efficiency

Introduce AI tools and automation to improve development speed and reduce manual effort.
Identify opportunities to optimize workflows through tooling and process improvements.
Research and implement new Shopify tools, apps, or frameworks where beneficial.
Document processes and promote continuous improvement across the team.

What You Bring

4–5+ years of experience in Shopify and full-stack web development with a strong portfolio.
Deep expertise in Shopify themes, apps, APIs, and Liquid.
Strong understanding of UX, CRO, and performance optimization.
Experience with tools like Figma, GA4, Hotjar, and modern eCommerce stacks.
Proven ability to mentor teams and communicate effectively in a fast-paced environment.

Who You Are

A full-stack Shopify expert who cares about quality, performance, and scalability.
A developer who understands design and builds with conversion in mind.
A leader who takes ownership of both projects and team outcomes.
A problem solver who thrives in fast-paced environments.
A team player aligned with a growth mindset and high standards.

Work Location: In person