TikTok Marketplace & Ads Specialist

Location: Onsite – , 72 Khurshed Alam Road،Office No 2, opposite to McDonald's, Westridge 1, Rawalpindi, 46000

Employment Type: Full-Time

Department: Digital Marketing / eCommerce

We are looking for a creative and data-driven TikTok Marketplace & Ads Specialist to manage, grow, and optimize our brand’s presence and sales through TikTok Shop and TikTok Ads. The ideal candidate has hands-on experience in TikTok advertising, influencer collaboration, and marketplace optimization, with a deep understanding of social commerce trends and content that converts.

Key Responsibilities:

• Manage product listings, pricing, inventory, and promotional campaigns on TikTok Shop.
• Optimize listings for higher visibility and conversion using trending keywords and creative product presentation.
• Monitor daily sales performance and implement strategies to improve ROI.
• Plan, create, and optimize TikTok Ads (In-Feed, Spark Ads, Collection Ads, etc.) to drive Traffic and sales.
• Conduct A/B testing on creatives, copy, and targeting to maximize campaign performance.
• Analyze campaign data, track KPIs, and report on ROAS, CTR, CPC, and conversions.
• Identify and collaborate with relevant TikTok influencers and content creators for product promotions.
• Manage UGC (User Generated Content) campaigns and ensure brand consistency.
• Work closely with the creative team to develop engaging, trend-based TikTok content.
• Stay updated with TikTok trends, algorithms, and marketplace updates to ensure best practices.
• Research competitors and emerging trends in the TikTok marketplace and recommend strategies based on insights.

Qualifications & Skills:

• Proven experience managing TikTok Ads and TikTok Shop or similar social commerce platforms.
• Strong understanding of TikTok algorithms, content trends, and ad optimization strategies.
• Experience with TikTok Business Center, Ads Manager, and analytics tools.
• Creative mindset with excellent video and content ideation skills.
• Strong analytical, communication, and project management abilities.

Preferred Experience:

• Experience in eCommerce, dropshipping, or marketplace management.
• Experience working with influencer marketing or UGC campaigns.
• Familiarity with Meta Ads, Google Ads, or other paid media platforms (a plus).

What We Offer:

• Competitive salary and performance-based incentives.
• Dynamic and supportive work environment.
• Opportunity to work with a growing digital brand.
• Professional growth and career development opportunities.

Job Type: Full-time

Pay: Rs50,000.00 - Rs80,000.00 per month

Work Location: In person