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About Client
A US-based AI consulting, technology, and staffing company serving North American clients.
Position Overview
We are seeking a results-driven Business Development Executive to generate qualified client responses, sales opportunities, and technology-services revenue through Upwork and other digital marketplaces.
This role is focused on marketplace research, opportunity qualification, customized proposal development, written client engagement, pipeline sourcing, and structured handover across AI Consulting, Custom Software Development, Mobile and Web Applications, Cloud Services, Data Engineering, UI/UX Design, and related technology services.
The ideal candidate has a proven track record of meeting or exceeding marketplace revenue quotas through opportunities they sourced and proposals that converted into client responses, qualified pipeline, contracts, and recurring international business.
Selection will be based on measurable performance, proposal quality, commercial judgment, and revenue generated rather than seniority or number of years worked.
Key Responsibilities
Revenue Growth & Pipeline
Contribute to assigned monthly and quarterly marketplace revenue targets. Generate qualified client responses, sales opportunities, pipeline, and new business through marketplace activity.
Support growth in average project value, repeat business, and marketplace profitability.
Prioritize commercially viable opportunities aligned with Netpace capabilities. Maintain accountability for pipeline sourced, proposal performance, and revenue influenced.
Identify and qualify opportunities across Upwork and approved marketplaces. Prepare customized proposals and respond accurately to client screening questions.
Manage written client communication, follow-ups, and opportunity progression within Upwork.
Prepare complete and accurate opportunity handovers for marketplace leadership, technical, and delivery teams.
Coordinate estimates, scope validation, case-study selection, and proposal support with internal teams.
Match relevant case studies, portfolios, and service capabilities to client requirements.
Ensure proposals are concise, accurate, persuasive, and professionally written. Follow client instructions and validate all technical and portfolio claims.
Use Connects and proposal boosting responsibly.
Monitor views, responses, shortlisted opportunities, and win rates to improve performance.
Reporting & Collaboration
Maintain accurate pipeline, revenue, and marketplace activity reports.
Track conversion metrics, Connect spending, and opportunity outcomes. Conduct win/loss analysis and share proposal and opportunity-quality recommendations with management.
Collaborate with delivery teams to ensure credible solution positioning.
Required Qualifications:
Must Have
Hands-on experience generating technology-services opportunities through Upwork or similar marketplaces.
Proven success meeting or exceeding marketplace sales or revenue quotas through sourced opportunities.
Ability to provide specific evidence of targets, revenue sourced or influenced, client responses, contracts won, and project values.
Experience selling software development, AI, mobile, web, cloud, UI/UX, or related services.
Excellent written English communication and proposal-writing skills.
Ability to qualify opportunities, assess commercial fit, manage written client responses, and prepare effective sales handovers.
Experience working through an Upwork agency profile.
History generating USD 10,000-20,000+ in monthly marketplace revenue. Experience sourcing technology projects valued between USD 5,000 and USD 50,000+.
Strong understanding of marketplace conversion metrics, Connect usage, and proposal-performance analysis.
Familiarity with CRM and proposal-tracking systems.
Performance Metrics (KPIs)
Marketplace revenue generated from sourced opportunities
Revenue quota contribution
Qualified pipeline created
New client opportunities created
Proposal view and response rates
Proposal-to-qualified-opportunity conversion rate
Average project value
Connect cost per response and awarded contract
What Success Looks Like
Within the first 6-12 months, the successful candidate will consistently generate qualified marketplace pipeline, improve proposal view and response rates, contribute to revenue targets, and become a dependable opportunity-generating member of company's Marketplace Sales team.
No measurable history of meeting sales or marketplace revenue targets.
Unable to provide specific revenue, contract, or conversion results.
Experience limited to high-volume, copy-and-paste bidding.
No experience selling software development or technology consulting services. Poor written English or inability to produce credible, customized proposals and structured opportunity handovers.
Development Executive - Upwork & Marketplace Sales
Marketplace Team Lead
Manager - Marketplace Sales & Growth
Other Details:
Work Type: Onsite
Working Days: Monday to Friday
Work Time: 6:00 pm to 3:00 am
Experience: 2 Years
Employment Type: Full-time
Location: Karachi, Pakistan
Pay: Rs90,000.00 - Rs120,000.00 per month
Work Location: In person
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