Vice President Marketing

Description:

YOUR PURPOSE

Under general guidance, supports the SVP Marketing & Facilities in enhancing the lives of members and community by fulfilling the mission, vision and strategy for the Credit Union’s overall marketing, digital, and brand strategy. The primary responsibility is to provide strategic leadership, operational management and optimize strategy in delivering scalable multi-channel marketing communications, assets, analytics and results. Ensures consistent achievement of assigned goals and objectives. Engages with key stakeholders to ensure Marketing and Digital plans and strategies align to bolster growth, product innovation and brand fulfillment. Responsible for ensuring sound and compliant Marketing practices. Monitors and drives the overall marketing strategy for the credit union to support the member experience and value proposition in complement to organizational growth, scale and profitability. Provides leadership, coaching and development to motivate and influence business unit culture and direction. As a senior leader, collaborates with other senior leaders to ensure consistency and continuity across platforms and programs.

YOU ARE RESPONSIBLE FOR

Strategy, Planning & Innovation

• Develop and execute an effective marketing plan and strategy. Collaborates with SVP Marketing & Facilities and key leaders in developing strategy for growth and brand optimization.
• Design and monitor overall multi-channel marketing plan which supports the credit union’s member experience, digital strategy, market share growth and targeted business results.
• Engage/participate in organization-wide strategic planning
• Monitors and responsive to changes in the marketing and digital landscape, including government regulation, technological advancements, consumer needs and preferences, and other.
• Marketing Strategy: Develop and implement into action the annual marketing strategy in accordance with the Strategic Action Plan initiatives.
• Digital Marketing Strategy: Develop and maintain the overall Digital Marketing Strategy to enhance the member experience of onboarding, account opening, and channel growth goals with a digital first focus, in accordance with the Strategic Action Plan and Marketing Plan.

Key Compliance & Operational areas of responsibility

• In partnership with compliance, oversee that policy and legal requirements are satisfied to ensure marketing practices are compliant.
• Responsible for all major service contract, activities and vendor management in areas of responsibility.
• Supports Budget planning, monitoring and oversight
• Serves as business unit point of contact and key decision maker for staff and all stakeholders needs or queries, including corporate counsel and/or member circumstances as needs arise.
• Performs such other duties and accountabilities as assigned by the SVP Marketing & Facilities.

Leadership & Management

Manages, directs, develops, recruits and leads Horizon Credit Union operation teams

• Manages subordinate leaders who supervise employees in the Marketing, Digital, Research and Community Engagement units.
• Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees;
• Provides the leadership that ensures supervisory responsibilities are effectively and efficiently carried out by Managers/Supervisors in accordance with the organization's policies and applicable laws.
• Support the development of job descriptions and expectations so that each team member knows his/her role and responsibilities. Frequently review the Team members performance against their job expectations and goals.
• Coaching and developing the Team for effective performance and succession/redundancy. Plan, assign and direct work; appraise performance; reward and discipline employees; address complaints and resolving problems.

SUCCESS LOOKS LIKE

The Leading Others Success Profile is a set of competencies that are essential to leaders who directly manage a team. These skills are key to the success as this role is responsible for leading the team, getting results through others and developing individuals to reach their full potential.

• Being Resilient: Rebounds from setbacks and adversity when facing difficult situations.
• Builds Effective Teams: Builds strong-identity teams that apply their diverse skills and perspectives to achieve common goals.
• Decision Quality: Makes good and timely decisions that keep the organization moving forward.
• Develops Talent: Develops people to meet both their career goals and the organizations goals.
• Directs Work: Provides clear direction and accountabilities.
• Ensures Accountability: Holds self and others accountable to meet commitments.
• Manages Conflict: Handles conflict situations effectively, with a minimum of noise.

COMPENSATION

At Horizon Credit Union, we believe in attracting and retaining talented team members who embody our CORE Values of Capability, Optimism, Responsibility and Empathy. Our pay values are reflected in our compensation philosophy which rewards individual performance and the potential to contribute to our teams’ overall success long-term.

The full pay range for this position across all the states in which we hire is $141,104-$239,878/annually. The figures shown represent the minimum and maximum of the range for this role. Individual offers are made dependent upon a candidate’s experience, education, and skill level.

Benefits, Perks, and Other Good Stuff

We know there’s more to life than just a job. Our benefits are designed to help support our employees and their well-being. Take a look at what we have to offer:

• Medical, Dental, & Vision Insurance for full-time and reduced full-time employees & their families
• Telemedicine for part-time employees
• Paid Group Life and Disability Insurance
• Employee Assistance Program
• Tuition Reimbursement Program
• 401K Retirement Savings
• Employer 401K Retirement Contributions & Matching upon eligibility
• Discretionary Annual Incentive Bonus based on eligibility criteria
• Paid Time Off per Full Calendar Year:
• 10 hours of PTO per month (prorated for reduced full-time and part-time)
• Paid Birthday Holiday
• 2 Paid Wellness Days
• Up to 24 hours of Paid Volunteer Time annually
• 11 Paid Holidays
• And More!

Requirements:

EXPERTISE YOU NEED

Education & Experience

Bachelor's degree in Business, Marketing or a related. Minimum seven years of experience successfully leading and guiding a key organizational relevant business unit at a senior level. Related work experience may substitute for education.

Capabilities

• Strong marketing and digital practices
• Balanced, disciplined and innovative approach and mindset to the management of the overall marketing strategy design
• Critical-thinking and strategic mindset
• Objective approach to addressing opportunities and resolving challenges
• Display agility and ability to assess and adjust or fine-tune the plan as needed to support overall objectives
• Strong interpersonal and communication skills and ability to lead and work effectively with co-workers, members, and vendors.
• Goal-oriented
• Strong leadership and management skills.
• Technical and advanced analytical, financial, and budgeting skills.
• Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals.
• Ability to define problems, collect data, establish facts, and draw valid conclusions.
• Well organized, attentive to details, creative and self-motivated

ABLE TO

To perform the essential functions of this position an employee must be able to meet the following work place demands: ability to converse with others, detect sound, identify and detect objects, count, read, write, operate a computer, handle and feel objects, reach with hands/arms and be stationary and/or stand and/or move for long periods of time. Occasionally an employee will lift/pull/push and carry up to 25 to 50 pounds, stoop, kneel, crouch, crawl, climb and be able to maintain balance doing these activities. Position requires sound reasoning, good judgement and ability to apply knowledge toward work activities. The noise level is moderate and typical of a normal office environment. In accordance with the Americans with Disabilities Act, Horizon Credit Union will provide reasonable accommodation/s to qualified individuals with disabilities to perform the essential functions, unless such accommodations would cause the employer an undue hardship. To request an accommodation, please contact Human Resources.

ABOUT THIS JOB DESCRIPTION

The statements in this job description are intended to describe the essential functions and minimum qualifications for this position and are not intended to be an exhaustive list of all responsibilities, duties and skills required. Job descriptions are not intended nor do they create an employment contract and are subject to change at any time to accommodate business necessity. The Credit Union maintains its status

as an at-will employer where applicable. In support of Horizon CU’s goals employees may perform other duties as assigned and all employees are expected to:

• Exemplify and model organizational CORE Values
• Promote teamwork and collaboration
• Provide members, team members and all stakeholders with the highest quality service and output