Vice President of Marketing

We're seeking an experienced Vice President of Marketing to lead GoodSuite's marketing function. As a key member of the leadership team, you will own the strategy, execution, and measurement of all marketing initiatives across our diverse service portfolio. This role requires a strong leader who can align marketing with sales, design and scale go-to-market systems, drive cross-divisional growth, and position GoodSuite as the partner of choice for IT services, managed print services, VoIP, and office technology solutions.

Key Responsibilities

• Serve as the senior-most marketing leader and sit on the executive leadership team.
• Define and own GoodSuite's marketing strategy, ensuring alignment with revenue, retention, and brand growth goals across all divisions: IT Services, Managed Print Services (Imaging/Print), VoIP, and Supplies.
• Lead and develop a high-performing marketing team, fostering collaboration and accountability.
• Build and execute go-to-market strategies for key service lines, with particular focus on our Managed Print Services business, which represents a significant portion of our revenue and sales team focus.
• Drive cross-sell and upsell initiatives across divisions (IT, Imaging, VoIP, Supplies) to maximize customer lifetime value and deepen client relationships.
• Drive demand generation across digital campaigns, content, events, and partnerships.
• Develop and manage vendor/partner marketing programs with key partners including Sharp, HP, and others to leverage co-marketing opportunities and strengthen strategic relationships.
• Oversee marketing operations: CRM, automation, lead scoring, and reporting systems.
• Partner closely with Sales leadership to optimize pipeline, improve lead quality, and accelerate conversion.
• Design and execute client retention, upsell, and referral campaigns to drive organic growth and reduce churn.
• Build local and community presence through sponsorships, events, and community engagement that drives growth and enhances company reputation in our markets.
• Manage brand development, positioning, and thought leadership initiatives to elevate market presence.
• Own marketing budgets, measure ROI, and continuously optimize spend for efficiency.
• Monitor industry trends and competitive activity to inform messaging and strategy.

Qualifications

• 7+ years of marketing experience, including 2+ years in a leadership role.
• Proven track record leading marketing strategy in IT services, SaaS, managed services, or office technology companies.
• Experience marketing multi-product/multi-division organizations with cross-sell opportunities preferred.
• Deep expertise in go-to-market systems, demand generation, and sales alignment.
• Demonstrated success building and leading high-performing teams.
• Strong knowledge of marketing automation and CRM systems (HubSpot, Salesforce, etc.).
• Data-driven mindset with ability to translate analytics into strategy and action.
• Excellent leadership, communication, and storytelling skills.

Preferred Skills

• Direct experience in the managed IT services, managed print services, or cybersecurity industry.
• Experience with vendor/OEM partner marketing programs and co-marketing initiatives.
• Familiarity with channel/partner marketing models.
• Track record developing successful customer retention and referral programs.
• Experience building local market presence and community engagement strategies.
• Comfort operating in a growth-stage business environment.

What We Offer

• Competitive compensation and performance-based bonus.
• Comprehensive health, dental, vision, and retirement benefits.
• Opportunity to shape and scale the marketing function of a fast-growing, multi-division IT and office technology services company.

Job Type: Full-time

Pay: $95,000.00 - $120,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person