Overview
We are seeking a detail-oriented and innovative E-Commerce Specialist to join our dynamic team. In this role, you will be responsible for managing and optimizing our online presence, driving traffic to our e-commerce platforms, and enhancing the overall customer experience. The ideal candidate will possess a strong understanding of digital marketing strategies, e-commerce best practices, and a passion for leveraging data to improve performance.
Duties
- Develop and implement effective SEO strategies to enhance website visibility and organic search rankings.
- Utilize SEO tools for keyword research and performance tracking to optimize content.
- Manage and execute social media marketing campaigns across various platforms, including Facebook Advertising.
- Create engaging content for product descriptions, blog posts, and email marketing campaigns that drive conversions.
- Analyze website traffic using Google Analytics to identify trends and areas for improvement.
- Optimize conversion rates through A/B testing and performance marketing techniques.
- Collaborate with graphic designers to create visually appealing assets using Adobe Creative Suite and Adobe Photoshop.
- Maintain the e-commerce website using WordPress, ensuring all content is up-to-date and aligned with brand messaging.
- Conduct email marketing campaigns utilizing marketing automation tools to nurture leads and engage customers.
- Monitor paid advertising efforts through Google Ads, SEM, and Google AdWords to maximize ROI.
- Utilize HTML, CSS, JavaScript, and SQL as needed for website updates and enhancements.
- Manage content within content management systems (CMS) to ensure a seamless user experience.
Experience
The ideal candidate will have:
- Proven experience in e-commerce management or digital marketing roles.
- Proficiency in SEO tools, social media management platforms, Google Analytics, and email marketing software.
- Strong understanding of conversion optimization techniques and performance marketing strategies.
- Familiarity with B2B marketing approaches is a plus.
- Excellent copywriting skills with the ability to create compelling content that resonates with target audiences.
- Experience in graphic design or familiarity with Adobe Creative Suite is beneficial.
- Knowledge of analytics tools to track performance metrics effectively. If you are passionate about e-commerce and digital marketing, possess a creative mindset along with analytical skills, we encourage you to apply for this exciting opportunity!
Job Types: Full-time, Internship
Pay: $18.00 - $25.00 per hour
Expected hours: 40 per week
Benefits:
- Employee discount
- Paid time off
Work Location: In person