Assistant Marketing Manager

• Assist in planning and executing integrated marketing campaigns (digital, email, social, events, partner programs).
• Manage paid digital channels: Google Ads, Meta (Facebook/Instagram), LinkedIn ads — monitor budgets, bids and performance.
• Create and optimize landing pages, email campaigns and lead-nurture sequences (CRM/marketing automation).
• Produce marketing content: product copy, datasheets, social posts, blog posts, and short video briefs. Coordinate with designers & videographers.
• Support sales enablement: create quote templates, product one-pagers, demo materials, and participate in customer demos/site surveys as needed.
• Track, analyse and report campaign KPIs (CPL, CPA, CTR, CVR, ROAS) and recommend optimizations.
• Manage vendor relationships: digital agencies, event vendors, printing, AV partners.
• Coordinate events, webinars and demos (logistics, invites, on-site support).
• Maintain marketing calendar and ensure timely execution and cross-team alignment.
• Ad-hoc support for PR and corporate communications when required.

Must-have skills & experience

• Bachelor’s degree in Marketing, Business, Communications or related field.
• 3–5 years marketing experience — B2B / technology / hardware experience preferred.
• Hands-on experience with paid digital channels (Google Ads, Meta Ads, LinkedIn).
• Comfortable with analytics (Google Analytics / GA4), basic SQL/Excel pivoting and campaign attribution.
• Experience with CRM/Marketing Automation (HubSpot, Zoho, Salesforce, or similar).
• Strong copywriting skills in English; Urdu copywriting a plus.
• Good presentation skills and ability to prepare materials for senior management and clients.
• Excellent organisational skills; able to manage multiple campaigns and timelines.
• Proactive, data-driven, and comfortable working in a fast-paced SME environment.
• Ability to travel occasionally to client sites and events.

Job Type: Full-time

Pay: Rs60,000.00 - Rs100,000.00 per month

Application Question(s):

• Last drawing salary?

Experience:

• Marketing: 3 years (Required)