Business Development Manager (BDM)

Manager – Business Development & Growth

Organisation: Dr.Skin ClinicsLocation: Kerala (HQ + branch travel)Reports to: Founder (transitioning to Executive Director)Works with: Clinic Leads, Marketing Agencies, Designers

ABOUT DR.SKIN

Dr.Skin is Kerala’s fastest-growing skin clinic network.We move fast. We build fast.We value hunger, ownership, and integrity.

If you are someone who grows 10x when given freedom and responsibility, Dr.Skin is your place.

ROLE PURPOSE

Drive real, measurable growth for Dr.Skin by planning and executing marketing strategy and on-ground business development across clinics.

This is a doer-first role.

KEY RESPONSIBILITIES (CHECKLIST)

Marketing Strategy

• Decide what services/campaigns to promote
• Decide where (branch-wise, platform-wise)
• Decide when (seasonal, local, service-based)
• Decide how campaigns will be executed (digital + on ground)

On-Ground Business Development

• Plan BD activities with Clinic Leads
• Execute camps, talks, apartment & corporate tie-ups
• Build local doctor & wellness partnerships
• Ensure consistent local visibility for every clinic

Content & Campaign Execution

• Coordinate with Clinic Leads, agencies, designers
• Ensure brand quality and timelines
• Track execution across branches
• No designing – only quality & delivery ownership

Local Marketing Enablement

• Enable Clinic Leads to execute local marketing
• Ensure central plans are implemented consistently

Analytics & Technology

• Analyse what is working vs not working
• Use data, not assumptions
• Comfortable with Google Sheets, CRM, dashboards, ad insights

WHO WE ARE LOOKING FOR

• Strong executor with strategic clarity
• Comfortable working on ground
• Takes ownership without micromanagement
• Analytical and tech-comfortable
• Calm, organised, accountable
• Comfortable working directly with the Founder

COMPENSATION & GROWTH

Phase 1 (0–12 months):Manager – Business Development & Growth₹30,000 – ₹40,000 per month (inclusive of incentives)

Phase 2 (12–24 months):Manager – Growth & Marketing₹40,000 – ₹50,000 per month

Phase 3 (24+ months):Senior Growth / Marketing Role₹55,000 – ₹75,000 per month (performance & scale dependent)

Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person