CRM Manager

Key Responsibilities:

• Design and execute multi-channel CRM campaigns (email, SMS, push notifications) tailored for the Indian iGaming market.
• Manage player segmentation, behaviour analysis, and personalised engagement strategies.
• Leverage CRM automation tools like Fastrack and OptiKPI to optimize customer journeys.
• Plan and implement bonus, loyalty, and crypto-related promotions to enhance player retention.
• Conduct continuous A/B testing and campaign optimization based on detailed performance metrics.
• Ensure full compliance with gaming regulations and responsible gambling frameworks.
• Collaborate with Marketing, Business Intelligence, Product, and Operations teams to develop seamless customer experiences.
• Research emerging trends in crypto, gaming, and CRM to maintain a competitive edge.

Requirements:

• Bachelor s degree in Marketing, Business Administration, Communications, or a related field.
• Proficient in CRM systems, specifically Fastrack CRM and OptiKPI.
• Competent in HTML and email template editing.
• Data analytics expertise (Excel, basic SQL is a plus).
• Familiarity with marketing automation workflows and segmentation logic.
• Understanding of iGaming back-end systems, payment integrations, and bonus engine platforms.
• Minimum 3+ years of experience in CRM within iGaming (Sportsbook/Casino focus).
• Experience working with crypto transactions and promotions is an advantage.
• Strong background in campaign strategy, execution, and optimization.
• Proven track record of improving engagement and retention metrics.
• Proficiency in English (essential for this role)