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Key Responsibilities:

  • Design and execute multi-channel CRM campaigns (email, SMS, push notifications) tailored for the Indian iGaming market.
  • Manage player segmentation, behaviour analysis, and personalised engagement strategies.
  • Leverage CRM automation tools like Fastrack and OptiKPI to optimize customer journeys.
  • Plan and implement bonus, loyalty, and crypto-related promotions to enhance player retention.
  • Conduct continuous A/B testing and campaign optimization based on detailed performance metrics.
  • Ensure full compliance with gaming regulations and responsible gambling frameworks.
  • Collaborate with Marketing, Business Intelligence, Product, and Operations teams to develop seamless customer experiences.
  • Research emerging trends in crypto, gaming, and CRM to maintain a competitive edge.

Requirements:

  • Bachelor s degree in Marketing, Business Administration, Communications, or a related field.
  • Proficient in CRM systems, specifically Fastrack CRM and OptiKPI.
  • Competent in HTML and email template editing.
  • Data analytics expertise (Excel, basic SQL is a plus).
  • Familiarity with marketing automation workflows and segmentation logic.
  • Understanding of iGaming back-end systems, payment integrations, and bonus engine platforms.
  • Minimum 3+ years of experience in CRM within iGaming (Sportsbook/Casino focus).
  • Experience working with crypto transactions and promotions is an advantage.
  • Strong background in campaign strategy, execution, and optimization.
  • Proven track record of improving engagement and retention metrics.
  • Proficiency in English (essential for this role)

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