Data Analytics Lead - Marketing

Job Title: Data Analytics Lead - Marketing

Department: Marketing

Location: Head Office - Karachi, Pakistan

Job Purpose:

To drive data-led decision making by analyzing consumer behavior, sales performance, and marketing effectiveness, translating insights into actionable recommendations that support growth for Domino’s Pizza Pakistan.

Key Responsibilities:

• Analyze customer segments, sales, and transaction data to identify trends, opportunities, and risks.
• Generate regular dashboards and reports (Sales, Transactions, Frequency, Recency, Cohorts, and Campaign Performance).
• Support marketing and CRM team with consumer insights, segmentation, and campaign analysis.
• Track performance of promotions, sales channels, and new initiatives.
• Ensure data accuracy, consistency, and timely delivery of insights and analysis.
• Simplify complex data into clear business insights.

Requirements:

• Bachelor’s degree in Business, Economics, Statistics, Data Analytics, or related field.
• 3–4 years of experience in consumer insights, analytics, or business intelligence (FMCG/QSR preferred).
• Strong command of Advanced Excel; experience with BI tools (Power BI/Tableau) is mandatory.
• Strong analytical thinking and communication skills.

Job Type: Full-time

Work Location: In person