Digital Content & Social Media Manager

Position Overview

Billet Health is seeking a creative, organized, and digitally savvy Digital Content & Social Media Manager to help expand and manage our growing online presence.

This role plays a key part in how Billet Health shows up across the digital world. From social media to video platforms and Google Business listings, this position ensures our content is published consistently, professionally, and in a way that reflects our culture of growth, hospitality, and excellence.

The ideal candidate understands how different social platforms function, keeps a pulse on current digital trends, and enjoys working with video, graphics, and written content. This individual will also be responsible for repurposing content across multiple platforms to maximize reach, engagement, and visibility.

This position is ideal for someone who enjoys both the creative and operational side of digital marketing—someone who can take content and ensure it is effectively distributed across multiple channels.

Core Responsibilities

Social Media Management

Manage and publish content across Billet Health’s social media platforms, including:

• Facebook
• Instagram
• LinkedIn
• YouTube
• TikTok (when applicable)
• X (Twitter)

Responsibilities include:

• Publishing reels, shorts, videos, and image-based posts
• Writing captions, descriptions, and post copy
• Uploading and formatting video content across platforms
• Monitoring engagement and responding to comments/messages when appropriate
• Maintaining a consistent posting schedule
• Repurposing content across platforms to maximize reach

This role helps ensure Billet Health maintains a consistent and engaging voice across all social channels.

Google Business Profile Management

Maintain and manage the company’s Google Business Profiles to ensure our locations remain active, visible, and accurate online.

Responsibilities include:

• Publishing updates and announcements
• Uploading photos and videos
• Adding promotions or company highlights
• Monitoring profile accuracy (hours, services, information)
• Supporting online visibility and reputation

YouTube Channel Management

Support the growth and organization of Billet Health’s YouTube presence.

Responsibilities include:

• Uploading videos and short-form content
• Writing titles, descriptions, and video summaries
• Adding tags, playlists, and thumbnails
• Organizing channel content for clarity and discoverability

LinkedIn Content Publishing

Support Billet Health’s professional brand presence on LinkedIn.

Responsibilities include:

• Publishing posts and company updates
• Repurposing content into LinkedIn-appropriate formats
• Highlighting company growth, leadership insights, and industry content
• Maintaining a consistent and professional posting cadence

Content Repurposing

A key responsibility of this role is maximizing the value of existing content by adapting it across multiple formats and platforms.

Examples include:

• Turning long-form videos into short-form clips
• Converting podcast segments into reels or shorts
• Transforming written content into social media posts
• Creating quote graphics from interviews or leadership insights
• Adapting content to suit different platforms and audiences

Skills & Qualifications

Required Skills

• Familiarity with major social media platforms
• Strong written communication skills for captions and posts
• Basic understanding of video and image-based content
• Strong attention to detail when publishing digital content
• Ability to manage publishing schedules and stay organized
• Comfort learning new tools, platforms, and workflows

Preferred Experience

Experience with the following tools is helpful but not required.

Content Creation & Design

• Canva

Video Editing

• CapCut
• Submagic

AI Writing & Research Tools

• ChatGPT
• Claude
• Gemini

Publishing Platforms

• YouTube Studio
• Meta Business Suite
• LinkedIn

Ideal Candidate Traits

The ideal candidate is someone who:

• Understands how different social media platforms function
• Enjoys creating and sharing digital content
• Pays close attention to detail when publishing posts
• Stays current on social media and digital marketing trends
• Is comfortable learning new tools and software
• Takes initiative and works independently when needed
• Brings creativity, energy, and consistency to digital platforms

Success in This Role

Success in this role means helping Billet Health maintain a consistent, professional, and engaging digital presence across all platforms.

A strong candidate will ensure that content is not only created—but also strategically distributed, repurposed, and optimized so that it reaches audiences across multiple channels while reinforcing the Billet Health brand.