Digital Marketing Specialist

Job Overview
We are seeking a dynamic and results-driven Digital Marketing Specialist to elevate our online presence and drive impactful marketing campaigns. In this role, you will develop, implement, and optimize digital marketing strategies across multiple channels to increase brand awareness, generate leads, and boost sales. Your expertise in SEO, social media marketing, content creation, and performance analytics will be vital in shaping our digital footprint. This paid position offers an exciting opportunity to work in a fast-paced environment where innovation and creativity are celebrated.

Responsibilities

• Develop and execute comprehensive digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and email marketing channels to maximize reach and engagement.
• Conduct keyword research and utilize SEO tools to improve website visibility and organic traffic.
• Optimize landing pages and content for conversion through A/B testing and conversion rate optimization techniques.
• Manage content creation for blogs, social media posts, email newsletters, and website updates using content management systems like WordPress.
• Analyze website traffic and campaign performance using Google Analytics, SEM tools, and other analytics platforms to inform strategic decisions.
• Collaborate with graphic designers to produce compelling visuals using Adobe Creative Suite tools such as Photoshop for digital ads and social media content.
• Implement marketing automation strategies to nurture leads and streamline campaign workflows across various channels.
• Monitor industry trends in digital marketing, e-commerce, B2B marketing, and performance marketing to stay ahead of the curve.

Requirements

• Proven experience with SEO tools, Google Ads (formerly Google AdWords), Google Analytics, SEM strategies, and marketing automation platforms.
• Strong knowledge of social media management including Facebook Advertising, social media marketing best practices, and content creation.
• Proficiency in HTML, CSS, JavaScript, SQL for website optimization and data analysis purposes.
• Skilled in graphic design with Adobe Photoshop or Adobe Creative Suite for creating engaging visual content.
• Familiarity with WordPress or other content management systems for website updates and blog management.
• Excellent copywriting skills tailored for digital audiences across multiple channels.
• Ability to analyze performance metrics to optimize campaigns effectively while maintaining a focus on ROI.
• Experience working within e-commerce environments or B2B markets is a plus. Join us as a Digital Marketing Specialist to craft innovative campaigns that captivate audiences and deliver measurable results! This paid role is perfect for motivated professionals eager to make a significant impact through strategic digital initiatives while advancing their skills in a vibrant team environment.

ServiceMaster Restoration by Empire is an equal opportunity employer. For more information you may contact us at (956) 800-3100. Please send all resumes to: Rbalandran@smrbyempire.com

Pay: $32,500.00 - $37,500.00 per year

Benefits:

• Paid time off
• Professional development assistance

Work Location: In person