Digital Marketing Specialist

Job Summary
We are seeking a dynamic and innovative Digital Marketing Specialist to elevate our brand presence across multiple digital channels. In this role, you will develop and execute comprehensive marketing strategies that drive engagement, increase conversions, and boost overall online visibility. Your expertise in SEO, content creation, and performance marketing will be instrumental in achieving our business objectives. This paid position offers an exciting opportunity to work at the forefront of digital marketing trends while collaborating with a passionate team.

Responsibilities

• Design and implement effective SEO strategies utilizing SEO tools to improve organic search rankings and website traffic.
• Manage and optimize campaigns across platforms.
• Develop compelling content for websites, blogs, email campaigns, and social media platforms that align with brand voice and marketing goals.
• Conduct keyword research and analyze market trends to refine content strategies and enhance search engine visibility.
• Utilize analytics tools like Google Analytics and marketing automation platforms to monitor campaign performance, generate insights, and adjust tactics accordingly.
• Collaborate with graphic designers using AI tools to produce engaging visual content for digital campaigns.
• Maintain and update content management systems like WordPress, Shopify and other CMS platforms to ensure website accuracy, usability, and performance.
• Implement conversion optimization techniques by testing landing pages, call-to-actions, and user experience improvements to increase lead generation.
• Stay current with the latest digital marketing trends, SEM (Search Engine Marketing), B2C marketing strategies, and emerging tools such as JavaScript, SQL, HTML, CSS for enhanced campaign effectiveness.

Requirements

• Proven experience in digital marketing roles with a strong understanding of SEO tools, SEM (including Google AdWords), social media marketing, and analytics platforms.
• Proficiency in content creation including copywriting, and graphic design.
• Hands-on experience with Shopify, and WordPress - content management systems for website updates and management.
• Knowledge of HTML, CSS, JavaScript, and SQL for website customization and performance tracking is highly desirable.
• Demonstrated ability to manage multiple campaigns simultaneously while maintaining attention to detail.
• Strong analytical skills with the ability to interpret data from Google Analytics and other sources to inform strategic decisions.
• Excellent communication skills for effective collaboration across teams including logistics and developers.
• Familiarity with email marketing platforms (Omnisend and Klaviyo) and automation tools for nurturing leads through targeted campaigns. Join us as a Digital Marketing Specialist where your creativity meets data-driven strategy! Be part of a forward-thinking team committed to innovative growth through impactful digital initiatives that deliver measurable results.

Advantages

• Competitive full-time salary, with starting pay based on your knowledge and experience
• Dynamic, engaging work across multiple platforms
• Paid holidays and performance-based bonuses

Pay: $1,000.00 - $1,500.00 per week

Benefits:

• Employee discount
• Paid time off

Work Location: In person