Digital Marketing Specialist

Job Purpose:

• The Digital Marketing Specialist at ELITE SPORTSWEAR LP will be responsible for developing, implementing, and managing marketing campaigns that promote our brand and products. This role will enhance brand awareness within the digital space, drive website traffic, and acquire leads/customers. The specialist will also identify and evaluate new digital technologies and use web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media, and display and search advertising.

Key Responsibilities:

• Develop and execute digital marketing strategies and campaigns to support the company's overall marketing goals.
• Manage and optimize the company’s social media presence across all platforms to increase brand awareness and drive engagement.
• Conduct market research to identify trends and insights, and optimize spend and performance based on the insights.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Monitor and report on the performance of digital marketing campaigns using various analytics tools.
• Stay up-to-date with the latest trends and best practices in online marketing and measurement.
• Coordinate with the design team to create engaging and visually appealing content for digital channels.
• Manage and oversee various digital marketing channels, including SEO/SEM, email, social media, and display advertising campaigns.
• Identify and evaluate new digital technologies and use web analytics tools to measure site traffic and better optimize marketing campaigns.
• Work closely with the sales team to align marketing strategies with sales goals and objectives.

Required Education:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

Required Experience:

• Minimum of 3 years of experience in digital marketing, preferably within the sportswear or fashion industry.
• Proven track record of managing successful digital marketing campaigns across various platforms.
• Experience with SEO, SEM, and PPC strategies to drive online traffic and engagement.

Required Skills and Abilities:

• Strong analytical skills to interpret data and metrics, and translate insights into actionable strategies.
• Proficiency in using digital marketing tools and platforms such as Google Analytics, AdWords, and social media advertising.
• Excellent written and verbal communication skills for creating compelling content and collaborating with cross-functional teams.
• Ability to stay updated with the latest digital marketing trends and technologies.
• Strong organizational skills with the ability to manage multiple projects and deadlines effectively.
• Creative thinking and problem-solving skills to develop innovative marketing solutions.