Head Of Growth

The Vision
At Arc Inventador, we are on a mission to democratize AI. The Head of Growth isn't just a
marketer; they are a strategic engine. This role requires a rare professional, someone who can
write an R-script for statistical analysis in the morning and lead a brand identity workshop in
the afternoon. You will own the entire growth flywheel, balancing the "science" of performance
with the "art" of brand storytelling.
Core Pillars of Responsibility
1. Performance Marketing & Paid Acquisition
 Precision Targeting: Lead the strategy for PPC, SEM, and social advertising, focusing
on high-intent lead generation for our AI solutions.
 ROAS Optimization: Manage the performance budget with a financier’s mindset, using
financial analysis to ensure every dollar fuels sustainable revenue.
 Funnel Engineering: Oversee Conversion Rate Optimization (CRO) and A/B testing
to minimize friction from first click to final conversion.
2. Organic Growth & Content Ecosystem
 SEO & Authority: Architect a long-term organic strategy that establishes Arc
Inventador as a thought leader in AI and business process optimization.
 Inbound Engine: Scale our content marketing and social media presence to build a
community of business leaders who trust our expertise.
 Lifecycle Marketing: Design sophisticated email and automation sequences to nurture
leads and increase customer lifetime value (LTV).
3. Creative & Brand Management
 Narrative Excellence: Translate complex AI technology into approachable, "human-
centric" messaging that resonates with non-technical executives.
 Brand Integrity: Oversee the visual and verbal identity of Arc Inventador, ensuring a
premium and cohesive brand experience across all touchpoints.
 Creative Strategy: Partner with designers and copywriters to produce high-performing
creative assets that cut through the digital noise.
4. Data Science & Strategic Planning.
 Business Intelligence: Transform raw data into actionable insights, empowering the
team to make informed, data-driven decisions.
 Process Optimization: Refine internal marketing workflows to ensure the team operates
with the same automation efficiency we sell to our clients

Work Location: In person