Head of Product & Customer Insights (Beauty E-Commerce)

What We're Building
Premium beauty/skincare brand for Pakistani women (25-40). Pre-launch stage. Lahore-based.

The Role
You'll own product development and customer validation - the bridge between what we can make and what women actually want to buy repeatedly.

Core Responsibilities:
Product Development (60% of role)

• Test products on yourself, document results rigorously (photos, daily notes)
  
• Work directly with manufacturers to refine formulations based on feedback
  
• Make go/no-go decisions on product quality, packaging, scent, texture
  
• Manage product iteration cycles (testing → feedback → reformulation)
  
• Ensure products meet safety standards and customer expectations
  

Customer Intelligence (40% of role)

• Conduct 50+ direct customer interviews in first 90 days
  
• Recruit women from your network for product testing (10-20 per batch)
  
• Run feedback loops: surveys, WhatsApp groups, video calls
  
• Identify which customer segments have highest repeat purchase rates
  
• Translate customer complaints into specific product improvement requests for manufacturers
  

What You'll Actually Do (First 90 Days)

• Week 1-2: Test 3 product samples, gather feedback from 20 women
  
• Week 3-4: Work with manufacturer to adjust formulation based on feedback
  
• Week 5-8: Test improved version with 100 paying customers, track satisfaction
  
• Week 9-12: Analyze who reorders and why, propose next product iteration
  
  
  
  

Requirements

Who You Are
Must-Haves:
Beauty enthusiast who lives and breathes skincare/cosmetics

• You try new products regularly and have strong opinions on what works
  
• You follow beauty influencers, YouTubers, and industry trends
  
• You know ingredient lists (niacinamide, retinol, hyaluronic acid, etc.) and what they actually do
  
• You have a multi-step skincare routine you're passionate about
  
• Friends ask YOU for product recommendations
  

Woman, 25-40, deeply understands Pakistani women's beauty concerns

• You know the difference between what women SAY they want vs what they'll actually buy
  
• You understand cultural nuances (skin brightening preferences, modest packaging, etc.)
  
• You've experienced the frustrations of buying beauty products in Pakistan
  

Brutally honest product critic

• Will tell us when a product isn't good enough, even if we spent money on it
  
• Can articulate specifically what's wrong (texture, scent, packaging, results)
  
• High standards - won't compromise on quality just to launch faster
  

Detail-oriented executor

• Comfortable having difficult conversations with customers AND manufacturers
  
• Can spot formulation issues, packaging problems, quality inconsistencies
  
• Documents everything obsessively
  

Nice-to-Haves:

• Experience working with manufacturers, salons, or beauty brands
  
• Product management or quality control background
  
• Chemistry, cosmetics, or dermatology education
  
• Existing network of beauty-conscious women who trust your recommendations
  
• Experience testing products and creating reviews (blog, Instagram, YouTube)
  

What You Get
Compensation:

• Rs. 100,000/month base
  
• 10% revenue share on all sales
  
• 5% equity (vesting over 2 years)
  

Beyond Money:

• Own product decisions from formulation to packaging
  
• Direct access to manufacturers and suppliers
  
• Build a brand from zero to market
  
• Learn product development, quality control, customer research
  
• Turn your beauty obsession into a business
  

Red Flags - Don't Apply If:

• You don't have a consistent skincare routine or strong product opinions
  
• You just "like makeup" but don't understand formulations or ingredients
  
• You want a stable 9-5 with clear tasks
  
• You can't handle seeing most experiments fail
  
• You're not comfortable pushing back on manufacturers about quality issues
  
• You need everything figured out before starting
  
  

1. Voice Note (2-3 minutes) - Show Us Your Beauty Expertise:

• Walk us through your current skincare routine (morning and night) and WHY you chose each product
  
• Name one product you repurchase religiously and explain specifically what makes it irreplaceable
  
• Name one hyped product you tried and hated - what was wrong with it?
  
• What's missing in the Pakistani beauty market that you wish existed?
  

2. Network Test (Action Required): Post in your WhatsApp status/Instagram story: "If I launched a skincare brand, what's ONE product you'd actually buy? Be specific!" Screenshot responses (need at least 10) and send to us.

3. Written (5-7 sentences):

• Why this role specifically? (We want to hear about your passion for beauty products)
  
• What's your experience level with beauty products? (Daily user? Experimenter? Ingredient nerd?)
  
• Can you commit full-time or part-time (minimum 30 hrs/week)?
  
• Any experience with product development, manufacturers, or beauty industry?