HORECA Business Development Manager

Job Summary

SuperChef Foods is looking for a dynamic and result-oriented HORECA Business Development Manager to expand our Sauces portfolio across hotels, restaurants, cafés, and catering companies. The ideal candidate will be responsible for developing new accounts, building long-term partnerships, and driving revenue growth in the HORECA channel. This role requires strong field presence, relationship building skills, and a deep understanding of food service operations.

Key Responsibilities

• Identify and onboard new hotels, restaurants, cafés, and catering clients.
• Develop and execute HORECA channel growth strategy.
• Achieve monthly and quarterly sales targets.
• Conduct product presentations and sampling sessions with chefs and purchase managers.
• Negotiate pricing, contracts, and supply terms.
• Work closely with distributors to ensure product availability.
• Monitor competitor activity and market trends.
• Coordinate with the marketing team for trade activations and chef engagement programs.
• Ensure timely collections and maintain healthy receivables.
• Maintain CRM records and sales pipeline.

Requirements

• Bachelor’s degree in Business, Marketing, or related field.
• 3 to 6 years of experience in FMCG food sales, preferably in the HORECA channel.
• Strong network within the hotels and restaurant industry.
• Excellent negotiation and communication skills.
• Self-motivated with strong field execution ability.
• Own transport is preferred.

Key Skills

• B2B Sales
• Relationship Management
• Channel Development
• FMCG Food Experience
• Market Intelligence
• Target Achievement Mindset

Key Performance Indicators (KPIs)

• Monthly sales volume and revenue.
• Number of new accounts opened.
• Repeat order frequency.
• Collection cycle days.
• Distribution coverage within assigned territory.

Compensation Structure

• Fixed salary plus performance-based commission.
• Commission based on achieved sales targets,
• Incentives for new account openings
• Quarterly performance bonuses.

Job Type: Full-time

Work Location: In person