Market Strategy Manager

About this Position

At Henkel, we don’t just follow market trends we shape them. As a Market Strategy Manager in our fast-paced Consumer Brands division, you’ll play a pivotal role in uncovering growth opportunities, optimizing product portfolio and pricing strategies, and guiding investments that drive measurable business outcomes.
Working cross-functionally with marketing, sales, supply chain, market research and finance, you’ll transform insights into strategies that drive brand category growth as well as footprint expansion. If you’re ready to lead with insight and drive with purpose, this is your opportunity.

What you´ll do

• Drive portfolio management, profit pool optimization, and innovation management to maximize growth opportunities on the core portfolio.
• Identify and capture whitespace opportunities across brands, channels, and regions by analyzing category trends, consumer behaviors, competitive activity, and retail dynamics.
• Build and strengthen processes and governance leveraging data-driven insights, best practices, and core regional priorities.
• Analyze category trends, consumer behaviors, competitive activity, and retail dynamics to identify whitespace opportunities and inform business decisions.
• Shape and optimize portfolio strategies to balance innovation, customer value, and profitability across SKUs and price tiers.
• Track and measure performance of implemented commercial strategies using key KPIs and recommend pivots to maximize impact.
• Present compelling business cases and actionable recommendations to senior leadership using clear, data-backed storytelling.
• Collaborate cross-functionally with Brand Marketing, Sales, Revenue Management, Finance, and Product Innovation to ensure alignment and execution of strategic priorities.
• Lead additional strategy developments by evaluating key market dynamics, competitor go-to-market strategies (pricing, positioning, promotional effectiveness etc), Henkel’s go-to-market execution across markets & channels.

What makes you a good fit

• Bachelor’s degree in Marketing, Business, Economics or related field; MBA is a plus.
• 5+ years of experience in market strategy, category management, business development and brand strategy, or related roles in Consultancy and CPG.
• Strong knowledge of CPG market dynamics, including retailer relationships, consumer trends, and competitive landscapes.
• Proficiency in leveraging data tools (e.g., Euromonitor, Nielsen, IRI, POS, shopper insights), advanced in analytics, familiar with statistical models to guide strategic planning.
• Demonstrated experience in portfolio and pricing strategy development.
• Excellent communication skills with the ability to influence cross-functional teams and senior stakeholders.
• Strong project management skills and attention to detail.

Some perks of joining Henkel

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.