Marketing Automation Specialist

We’re looking for a detail-oriented and data-driven Marketing Automation Specialist to help streamline and scale our marketing engine. In this role, you’ll build smart, conversion-focused automation workflows that support lead nurturing, scoring, and seamless handoffs to our client-facing teams. If you enjoy optimizing processes, improving campaign performance, and leveraging automation to drive predictable growth, this role offers the perfect opportunity to make a meaningful impact.

Key Responsibilities

• Design, implement, and maintain marketing automation workflows for email campaigns.
• Build and optimize lead scoring systems to quantify prospect engagement (opens, clicks, conversions, etc.)
• Create triggers that automatically hand off leads to the client fulfillment team once they reach the defined score threshold.
• Collaborate with the sales and client success teams to ensure alignment between marketing efforts and lead follow-up processes.
• Manage segmentation, targeting, and personalization to maximize campaign engagement.
• Monitor, test, and refine automations to improve lead flow and conversion rates.
• Generate and present reports on campaign performance, lead quality, and scoring accuracy.
• Maintain integrations between marketing automation platforms and CRM tools for seamless data flow.
• Stay updated on new marketing automation trends and technologies to continuously enhance workflow efficiency.
  
  

Required Skills & Qualifications

• 2–3 years of experience in marketing automation, email marketing, or CRM operations.
• Hands-on experience with marketing automation tools (e.g., HubSpot, Marketo, Pardot, ActiveCampaign, or similar).
• Strong understanding of lead scoring, segmentation, and behavior-based workflows.
• Familiarity with CRM integrations (HubSpot, Salesforce, etc.).
• Analytical mindset with the ability to interpret campaign data and optimize based on insights.
• Basic understanding of HTML/CSS for email template customization.
• Excellent communication and documentation skills.
• Ability to work cross-functionally with growth, client fulfillment, and sales teams.
  
  

Software Finder is a leading B2B SaaS marketplace that helps businesses discover, compare, and select the right software solutions. Our platform connects companies with tailored software options based on their unique needs, supported by verified reviews and expert insights.

With a growing portfolio of software categories and a global user base, Software Finder is committed to simplifying the software selection process and empowering businesses to make informed decisions.

Our team is driven by a shared mission to innovate, collaborate, and deliver value to our users. As we continue to grow, we are always looking for talented individuals who are passionate about technology, customer success, and making an impact.