Marketing Manager

MishiPay is a global leader in next-generation checkout technology, enabling seamless in-store purchases via shoppers’ own smartphones or our minimalist, low capex kiosks.

We provide a complete checkout ecosystem - spanning self-checkout, Mobile POS, Click & Collect and traditional tills - allowing retailers to run their entire store checkout operation on MishiPay.

Our technology reduces operating costs, increases basket size and visit frequency, lowers abandonment, and unlocks rich, real-time customer data, delivering both immediate commercial impact and deeper insight into the in-store customer journey. We now have major international retail customers in the UK, Europe, Middle East and the USA, and we’re expanding!

MishiPay is looking for a results-driven, commercially minded Marketing Manager to lead our marketing function and fuel our next phase of growth. Reporting directly to the COO, you will own the full marketing mix - from high-impact trade show activations across the US, Europe, and the Middle East, to performance-driven Google Ads campaigns - with the ultimate goal of building a robust sales pipeline.

This is a hands-on role for a data-driven marketer who thrives in a fast-paced B2B environment, takes full ownership of results, and measures success in pipeline contribution and Marketing Qualified Leads (MQLs). You will manage a significant annual budget, guide a Junior Marketing Executive, and be directly accountable to our revenue targets. It’s essential that you can work at pace and understand the challenges and pressure of working in a growing SME/startup environment.

You will be a talented, experienced and delivery-focussed Marketeer, with at least four years of B2B marketing experience within a tech (ideally Retail, POS, SaaS etc) B2B environment, including the management of a small team. You’ll have managed trade shows and events, have proven experience in Google Ads, managed marketing budgets of over $100K and your commercial acumen will clearly underpin your capability shown through your past marketing successes.

It’s essential that you’re flexible, committed, a natural problem solver and an incredible communicator. You’ll have markedly strong written and verbal English skills.

Own MishiPay’s presence at key global retail technology events end-to-end, including NRF (New York), Shoptalk, Retail Tech Show (London), EuroShop (Düsseldorf), and MRF (Dubai). This includes:

Lead all aspects of booth planning, design briefing, and logistics coordination from ideation to teardown

Negotiate contracts and manage relationships with booth suppliers, builders, AV vendors, logistics providers

Oversee end-to-end shipping of demo equipment, ensuring on-time delivery and smooth on-site setup

Pre-event: build and execute promotion strategy to drive qualified booth traffic and pre-booked meetings

On-site: manage the team, oversee demos, and ensure seamless execution

Post-event: capture, tag, and upload all leads into CRM; coordinate with sales for follow-up; ROI analysis

Maintain a master events calendar and manage all event-related budgets with detailed tracking

Take full ownership of MishiPay’s paid search performance.:

Plan, execute, and optimise Google Ads campaigns (Search, Display, and Remarketing) to generate MQLs

Define & manage campaign structure, bidding strategy, keyword management and ad copy

Monitor daily spend, CTR, conversion rates, CPC, and CPA; identify and act on underperformance

Conduct regular A/B testing on ad copy, landing pages, and audience segments

Produce weekly and monthly performance reports with clear insights and recommendations

Collaborate with the Junior Executive on landing page updates and conversion rate optimisation

Stay current with Google Ads best practices, algorithm updates, and competitive activity

Allocate and manage an annual budget to test and scale new marketing channels and initiatives:

Propose, plan, and execute experiments across LinkedIn Ads, content syndication, webinars, partnerships, and ABM programmes

Establish clear success metrics before each experiment; report results & make data-driven recommendations

Bring fresh ideas to expand MishiPay’s reach in new geographies and customer segments

Assign & prioritise tasks across content creation, website updates, case studies & social media management

Provide clear creative and strategic briefs; review and approve all content before publication

Coach the Junior Executive on best practices in B2B content marketing and digital execution

Conduct regular one-on-ones and contribute to performance reviews

Act as the primary driver of sales pipeline through marketing:

Define, track, and report on monthly MQL targets in alignment with the sales team and COO

Ensure seamless lead handoff to sales with enriched data, context, and follow-up guidance

Collaborate closely with the sales team to understand pipeline health and refine targeting

Maintain up-to-date and accurate data in the CRM for all marketing-sourced leads

Produce a monthly marketing performance report

4+ years of experience in a B2B technology marketing role, with at least 2 years managing trade shows / events independently, ideally marketing to enterprise retail or CPG brands.

Proven experience managing and optimising Google Ads campaigns (Google Ads certification preferred)

Strong commercial acumen: ability to connect marketing activities directly to pipeline and revenue outcomes

Experience managing marketing budgets of USD 100K+

Proficiency with CRM systems (HubSpot, Salesforce, or similar) and marketing automation tools

Excellent project management skills: ability to run multiple concurrent workstreams against tight deadlines

Experience working in or with technology / SaaS / retail tech companies

Familiarity with the retail technology ecosystem and key industry events (NRF, Shoptalk, EuroShop, etc.)

Prior experience working in the UAE or managing campaigns across US, European, and ME markets

Basic working knowledge of CRO and website analytics (Google Analytics 4, Hotjar, or similar)

Arabic language skills (advantageous but not required)

Highly organised, detail-oriented, delivery-focused, calm under pressure, especially during live events

Comfortable operating in a fast-moving startup/scale-up environment with limited resources

Strong ownership mindset — takes accountability for results, not just activities

Collaborative and clear communicator across sales, leadership, and external vendors

Data-driven: defaults to measurement and evidence over opinion

You’ll work with an ambitious and inspirational multi-cultural team who are redefining the retail industry globally.

We offer a tight-knit, collaborative and exciting work environment, coupled with the opportunity to see the apps you develop put to use in some of the world’s largest retailers. This role also offers real growth potential and we’d fully expect someone to be able to develop their career with us.

You may also work as Head of Marketing, Marketing Lead, or similar.