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Marketing Manager
SUMMARY:
Reporting to the Group President, the Marketing Manager is responsible for shaping and maintain the company’s brand identity while and for driving measurable marketing outcomes, with a strong focus on lead generation, campaign performance, and contribution to pipeline growth
DIRECT REPORTS:
- Marketing Coordinator
KEY RESPONSIBILITIES & DUTIES:
- Develops and executes a content strategy that aligns with our brand identity, target audience, and marketing objectives
- Own and execute lead generation activities, ensuring content and campaigns drive measurable engagement and pipeline growth
- Manage external marketing agencies and partners, ensuring alignment with brand guidelines, messaging, and commercial objectives
- Create engaging, high-quality written content for multiple platforms, including website, social media, campaigns, and marketing material
- Oversee SEO strategy and website optimization to increase organic traffic and conversions
- Designs visually appealing graphics and assets to accompany written content, including social media posts, infographics, and illustrations etc.
- Manage and optimize content across digital platforms, ensuring consistency, quality, and effectiveness
- Manages content calendars, schedules, and workflows to ensure timely and consistent delivery of content
- Own execution of digital marketing campaigns, including social media, email, and website initiatives
- Conducts research and stay updated on industry trends, competitors, and audience preferences to inform content creation strategies
- Track and report content performance using analytics tools and making data-driven decisions to optimize content effectiveness and improve performance
- Work closely with cross-functional teams (marketing, sales, product, engineering) to develop accurate and relevant content.
- Own and manage the CRM system, ensuring accurate tracking of leads, campaign performance, and pipeline visibility
- Performs other duties outside their scope of work as assigned and required
QUALIFICATIONS & COMPENTENCIES:
- Associate’s degree in Marketing, Communications, Journalism, Design or a related field (or equivalent experience)
- 3–5 years’ proven experience in marketing, including content creation, copywriting, and digital marketing, ideally within a B2B or technical environment
- Strong writing and storytelling skills, with the ability to adapt writing style for different audiences and platforms
- Proficiency in content creation tools and platforms, such as content management systems, graphic design software, and social media scheduling tools
- Strong understanding of digital marketing principles, SEO best practices, and content analytics
- Basic graphic design skills with knowledge of visual composition, typography, and image editing
- Excellent organizational skills with the ability to manage multiple projects, meet deadlines, and work independently
- Creative mindset with a passion for staying updated on industry trends and exploring innovative content formats
- Proactive, hands-on approach with a focus on execution and continuous improvement
- CRM management experience
- Must be able to read, write and speak/understand English fluently
WORK ENVIRONMENT & PHYSICAL REQUIREMENTS:
This role is conducted in an office environment requiring some or all the following:
- Prolonged periods of sitting at a desk or workstation
- Repetitive hand and arm movements
- Occasional lifting to 50lbs may be required
- Frequent reaching, grasping, pushing or pulling, bending or twisting motions
- Walking short distances and standing for meetings or other office activities
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