Marketing & Media Coordinator

Job Overview
We are seeking a dynamic and energetic Marketing & Media Coordinator to join our innovative team! In this role, you will be at the forefront of developing and executing compelling marketing strategies across multiple channels. Your creativity and analytical skills will drive brand awareness, engagement, and growth through impactful campaigns, content creation, and media management. This paid position offers an exciting opportunity to shape our brand presence while honing your skills in digital marketing, content development, and media coordination. If you thrive in a fast-paced environment and are passionate about delivering measurable results, we want to hear from you!

Duties

• Visit active job sites to photograph and film construction projects and completed work
• Edit videos and photos for use on social media and digital campaigns
• Manage social media marketing efforts by creating engaging content, scheduling posts, monitoring analytics, and optimizing campaigns on platforms such as Facebook, Instagram, & TikTok.
• Highlight community involvement and tell stories that build local relationships
• Develop creative strategies to expand brand awareness in the community
• Assist in Google Ads campaign creation, monitoring, and reporting
• Coordinate advertising sales initiatives by identifying target audiences, managing ad placements, and collaborating with external vendors to ensure campaign success.
• Utilize SEO best practices to enhance website visibility and organic search rankings using tools like Google Analytics and Google AdWords.
• Create compelling copy for various marketing materials including blogs, newsletters, product descriptions, and promotional content that aligns with brand voice and marketing goals.
• Build and update landing pages for campaigns or project highlights
• Collaborate with leadership to align marketing efforts with company goals
• Track engagement metrics and provide regular performance reports
• Monitor performance marketing efforts by analyzing data through Google Analytics and other analytics tools to optimize ROI.
• Collaborate with sales teams to develop integrated advertising strategies that support sales growth objectives across digital and print channels.

Experience

• Proven experience in digital marketing or media coordination roles with a strong understanding of multichannel marketing strategies.
• Hands-on experience with social media marketing platforms including Facebook Advertising and other paid social campaigns.
• Proficiency in SEO techniques along with familiarity with Google Analytics, Google AdWords (now Google Ads), and marketing automation tools.
• Skilled in content creation using Adobe Creative Suite (Photoshop, Illustrator) for visual assets; basic knowledge of HTML is a plus.
• Experience managing e-commerce websites using WordPress or similar CMS platforms; familiarity with HTML coding is advantageous.
• Strong research skills combined with excellent copywriting abilities tailored for diverse audiences.
• Knowledge of performance marketing metrics and the ability to analyze data for continuous improvement.
• Background in B2B marketing strategies with an emphasis on product promotion and lead generation is preferred.
• Ability to manage multiple projects simultaneously while adhering to deadlines within a collaborative team environment. Join us as a Marketing & Media Coordinator where your innovative ideas will make a real impact! We’re committed to supporting your growth through meaningful work experiences that challenge you while providing valuable professional development opportunities.

Job Type: Full-time

Base Pay: From $25.00 per hour

Expected hours: No less than 40 per week

Benefits:

• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person