Performance Marketing Lead

SI Global Solutions Pvt. Ltd. is Pakistan’s fastest-growing systems integrator and digital transformation company, delivering solutions in smart cities, cybersecurity, data centers, cloud services, AI, and enterprise IT infrastructure.

Job Summary:

We are seeking an experienced and data-driven Performance Marketing Lead to strategize, execute, and optimize paid marketing campaigns across multiple digital channels. The ideal candidate will have a strong analytical mindset, a deep understanding of digital ad platforms, and a proven ability to drive measurable business results through performance-based marketing initiatives.

Key Responsibilities:

• Develop, implement, and manage comprehensive performance marketing strategies to achieve lead generation and revenue goals.
• Plan and execute paid campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, YouTube, and other digital networks.
• Manage campaign budgets, bids, and performance metrics to maximize ROI.
• Conduct A/B testing of creatives, ad copies, and landing pages to continuously improve conversion rates.
• Collaborate with content, design, and analytics teams to align marketing efforts with overall brand objectives.
• Monitor campaign performance using tools like Google Analytics, Google Tag Manager, and Data Studio, providing detailed performance reports and insights.
• Optimize marketing funnels and user journeys to enhance conversion performance.
• Stay up to date with the latest digital marketing trends, technologies, and best practices.
• Lead, mentor, and guide junior members of the digital marketing team (if applicable).

Requirements:

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.
• Minimum 4–6 years of hands-on experience in performance or growth marketing roles.
• Proven success in managing and optimizing paid campaigns for B2B or B2C industries.
• Expertise in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and other ad platforms.
• Strong analytical and quantitative skills with proficiency in Excel, Google Analytics, and data visualization tools.
• Experience with marketing automation, tracking tools, and CRM integration (HubSpot, Zoho, etc.).
• Strong communication, project management, and leadership skills.

What We Offer:

• Competitive salary and performance-based bonuses
• Medical Insurance and Hospitalization
• A collaborative and innovative work environment
• Professional growth and development support

Job Type: Full-time

Work Location: In person