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Performance Marketing Manager - PropTech (Onsite, Islamabad, PKR Salary)
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Requirements:
- Bachelors/Masters degree in Marketing, Business Administration, or related field.
- 8+ years of experience in performance marketing, with proven leadership in multi-brand digital environments.
- Demonstrated success in managing large-scale multi-channel campaigns with measurable ROI and growth impact.
- Strong expertise in Google Analytics (GA4), Tag Manager, HubSpot, Power BI/Data Studio, and attribution tools.
- Deep understanding of digital metrics CTR, CPA, CAC, ROAS, LTV, funnel conversion, and customer retention.
- Experience in real estate marketing, PropTech, or growth-oriented digital companies is strongly preferred.
- Skilled in team leadership, strategic planning, and analytical decision-making.
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Ability to translate business goals into actionable, data-backed marketing strategies.
- Develop and oversee the performance marketing strategy across all digital channels, Google Ads, Meta, LinkedIn, affiliates, and retargeting.
- Lead and mentor a team of specialists to execute ROI-driven digital campaigns that maximize lead generation and optimize CAC/LTV.
- Manage budgets, forecast ad spend, and ensure maximum efficiency and performance across campaigns.
- Implement and refine conversion tracking, attribution models, and CRO strategies for real estate lead funnels.
- Build and maintain data-driven reporting frameworks for channel performance, ROI, and growth trends.
- Partner with senior leadership, product, and sales teams to align marketing initiatives with project revenue goals and launch strategies.
- Drive innovation through new PropTech marketing tools, AI-driven ad strategies, and audience segmentation techniques.
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Stay ahead of industry and PropTech trends to ensure a competitive edge.
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