Performance Marketing Specialist

Job Title: Performance Marketing Specialist

Location: Lahore
Company: Enza Home

About the Company:

Enza Home is a leading international furniture and home décor brand, known for contemporary designs, premium quality, and a focus on stylish living. With a strong presence in Pakistan, Enza Home continues to expand its footprint by delivering innovation, comfort, and elegance in every product.

Position Overview:

We are seeking a Performance Marketing Specialist to join our Lahore team. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing campaigns to drive traffic, generate quality leads, and increase online and in-store conversions. This role requires strong analytical skills, creativity, and hands-on experience with paid advertising platforms.

Key Responsibilities:

• Develop, manage, and optimize paid marketing campaigns across Google Ads, Meta (Facebook/Instagram), and other digital platforms.
• Monitor campaign performance daily and adjust strategies to achieve target KPIs (ROAS, CPL, CTR, etc.).
• Plan and execute remarketing and conversion campaigns to maximize ROI.
• Collaborate with the creative and content teams to ensure engaging and high-performing ad creatives.
• Conduct keyword research, audience segmentation, and competitor analysis.
• Track, measure, and report performance metrics using Google Analytics, Meta Business Suite, and other tools.
• Manage digital marketing budgets effectively and ensure cost efficiency.
• Stay updated on the latest trends and best practices in performance marketing, social media ads, and digital technologies.

Requirements:

• Education: Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).
• Experience: Minimum 3–5 years of experience in performance marketing or digital advertising—preferably in the furniture, retail, or lifestyle industry.
• Strong command over Google Ads, Facebook Ads Manager, and Analytics tools.
• Experience with SEO, SEM, and social media strategy will be an added advantage.
• Excellent analytical, communication, and project management skills.
• Creative mindset with attention to detail and results-driven approach.

What We Offer:

• Competitive salary and performance-based bonuses.
• Opportunity to work with a premium international furniture brand.
• Professional growth and development opportunities.
• Dynamic and collaborative work environment.

Job Type: Full-time

Pay: Rs80,000.00 - Rs100,000.00 per month

Work Location: In person