PPC Manager

We are seeking a results-driven PPC Manager to manage and optimize our paid media campaigns across various digital channels. The ideal candidate has a strong analytical mindset, deep understanding of ad platforms, and a proven track record of maximizing ROI through strategic bidding, targeting, and testing.

Key Responsibilities:

• Plan, execute, and optimize PPC campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and other paid media platforms.
• Conduct keyword research, audience segmentation, and competitor analysis to identify growth opportunities.
• Develop ad copy, creative briefs, and landing page recommendations that align with campaign objectives.
• Monitor campaign performance and make real-time adjustments to improve CTR, Quality Score, conversions, and ROAS.
• Implement A/B tests across ad creatives, headlines, CTAs, and landing pages.
• Manage and report on monthly advertising budgets, forecasting spend vs performance.
• Use tools such as Google Analytics, Google Tag Manager, and conversion tracking to measure and optimize performance.
• Generate weekly and monthly performance reports with actionable insights.
• Collaborate with design, content, and web development teams to support campaign execution.
• Stay up to date with industry trends, algorithm updates, and new advertising features.

Qualifications:

• Bachelor’s degree in Marketing, Business, Digital Media, or related field.
• 3+ years of hands-on experience managing PPC campaigns across Google and social platforms.
• Google Ads and/or Meta Blueprint certification preferred.
• Deep understanding of bidding strategies, audience targeting, and campaign structures.
• Proficient in analytics and tracking tools (GA4, GTM, Looker Studio, Hotjar, etc.).
• Strong Excel/Google Sheets skills for data analysis and budget management.
• Excellent communication, project management, and presentation skills.

Preferred Skills:

• Experience with tools like SEMrush, Ahrefs, SpyFu, or SimilarWeb.
• Familiarity with eCommerce tracking and product feeds (for shopping ads).
• Understanding of retargeting, lookalike audiences, and customer journey mapping.
• Exposure to programmatic advertising or DSPs is a plus.
• Experience in CRO (Conversion Rate Optimization) is a bonus.

Job Type: Full-time

Application Question(s):

• Do you have 3 or more years of hands-on experience managing PPC campaigns across Google Ads and social media platforms (Meta, LinkedIn, YouTube, etc.)?
• Have you used tools like SEMrush, Ahrefs, or SimilarWeb for competitor analysis?
• Do you have experience running eCommerce campaigns (shopping ads, product feeds, retargeting audiences)?
• What is your current salary package in PKR?
• What will be your expected salary in PKR?
• Are you able to manage your commute to Zamzama Phase V?
• How soon can you join us, if selected? (In days)

Work Location: In person