Sales Development Representative (SDR)

About us

mazeed is a financial management platform that helps businesses automate accounting, simplify tax compliance, and stay ready for e-invoicing through a combination of localized software (SaaS) and Finance-as-a-Service (FaaS). We work with SMEs and growing companies across the GCC, enabling them to operate with clarity, control, and confidence.

We are building the infrastructure for the next phase of financial compliance and digital transformation in the region, with a strong focus on e-invoicing and scalable financial operations

Job Purpose

You will be responsible for proactively generating and qualifying outbound leads, initiating first contact with prospective clients, and booking high quality demo meetings for the Sales Consultants. This role is heavily focused on outbound prospecting, cold outreach, and pipeline creation through a consultative, data driven sales approach.

You will play a critical role in driving revenue growth by identifying decision makers, uncovering business pain points, and ensuring only qualified opportunities to progress to the sales stage.

Primary Responsibilities

• Proactively source and generate outbound leads through cold calling, email sequences, LinkedIn outreach, and other prospecting channels

• Execute targeted outbound outreach to defined ICPs and accounts

• Qualify prospects based on fit, urgency, budget, and complexity

• Run first-stage discovery and scoping conversations

• Book demo meetings and keep follow-ups tight and professional

• Maintain a clean CRM with accurate notes, stages, and next steps

• Move deals forward consistently — or disqualify quickly when it’s not a fit

• Coordinate internally to ensure clean handover once a client sign

• Flag patterns in objections, drop-offs, and recurring deal friction

• Identify and engage key decision makers such as founders, finance managers, and CFOs

Core Values

Being a mazeeder, our promise to customers, internal teams, HR and Leadership is to demonstrate our core values in our daily interactions and quality of work:

• Integrity

• Customer Obsession

• Simplicity

• Growth Mindset

• Innovation

• Empowerment

Essential Skills and Qualifications

• Bachelors Degree in a relevant field

• 2-4 years of experience Experience in B2B sales, business development, or account executive roles

• Strong experience in outbound prospecting, cold calling, and lead generation

• Comfortable speaking with founders and senior operators

• Profiecient in formal outbound communication and reach (targeted, not spam)!

• Fluency in English with excellent communication, listening, and persuasion skills

• Confidence handling objections and initiating conversations with senior stakeholders

• Ability to work independently while managing multiple prospects simultaneously

Your KPIs:

• Number of qualified outbound leads generated

• Quality and conversion rate of scheduled demos

• Pipeline value created for the mazeed's salesforce

• Outreach activity consistency and response rates