Sales Executive (Retail)

ChargeX is looking for a dynamic and results-driven Sales Executive– Retail to strengthen and expand its retail presence across urban, semi-urban, and rural markets. This role is focused on building a strong retail distribution network, improving in-store visibility, driving sales growth, and developing long-term relationships with retailers and channel partners.

Key Responsibilities:

· Identify and onboard retail outlets such as hardware stores, electronics shops, supermarkets, and general stores across assigned territories.

· Develop and execute direct-to-retailer strategies to ensure consistent product availability and strong shelf presence for ChargeX products.

· Establish and manage partnerships with regional and national distributors to ensure wider and efficient market coverage.

· Expand and manage territories with clearly defined coverage targets based on sales potential and footfall.

· Conduct regular retail audits to ensure correct in-store placement, optimal product visibility, and adherence to ChargeX branding guidelines.

· Analyze market demand and consumer buying behavior to identify gaps and optimize distribution strategies.

· Develop and track sales targets and KPIs at city, territory, and retailer levels aligned with ChargeX revenue objectives.

· Monitor inventory levels, sell-through rates, and stock availability to prevent stock-outs and improve sales efficiency.

· Design and implement retailer incentive programs including volume discounts, promotional schemes, loyalty rewards, and seasonal campaigns.

· Execute territory-wise sales planning by identifying high-potential accounts and prioritizing visits for maximum revenue impact.

· Coordinate closely with the marketing team to roll out retail campaigns, promotions, and seasonal offers.

· Ensure consistent brand presence at point-of-sale (POS) through shelf displays, banners, standees, and promotional materials.

· Organize product demonstrations, sampling events, and experiential marketing activities to increase customer engagement and brand recall.

· Support new product and SKU launches by ensuring effective retail rollout and visibility.

· Build and maintain strong, long-term relationships with retailers, distributors, and other channel partners.

· Provide training and guidance to retailers and their staff on ChargeX product features, benefits, and upselling techniques.

· Resolve supply, pricing, and display-related issues to ensure smooth operations and high retailer satisfaction.

· Monitor competitor activities and market trends to support strategic decision-making and market share growth.

· Prepare and submit weekly, monthly, and quarterly sales reports covering performance, territory coverage, retailer onboarding, and campaign effectiveness.

· Analyze channel profitability and sales trends to recommend territory expansion, new retailer targeting, and strategic partnerships.

· Track ROI of promotions, incentives, and campaigns to maximize sales impact.

Requirements:

· 2-3 years of sales experience

· Strong communication, negotiation, and presentation skills.

· Passion for sales, customer service, and home décor products.

· Must own a bike and be comfortable with regular market visits.

· Self-motivated, target-driven, and able to work independently.

Pay & Perks:

· Basic Salary+ Performance Points.

· Annual/Semi-annual Increments.

· Fuel Allowance (if applicable).

· Company maintained Postpaid Mobile connection.

· Emergency Health Cover (applicable after 01 year)

· Paid Annual Leaves.

· A healthy & glass door open working environment.

This is a full-time permanent contract-bound office-based Job & the starting salary would be 50K-55K as per professional experiences + KPI allowances/bonuses.

Job Type: Full-time

Pay: Up to Rs55,000.00 per month

Work Location: In person