assistant general manager (b2b) Jobs in Mumbai

assistant general manager (b2b)

assistant growth manager

assistant manager

assistant manager - crm

assistant manager - sales

assistant brand manager

SaffronStays

<div>
 
 
 Company Overview
 
 :
 
 
 SaffronStays is a luxury hospitality brand dedicated to creating exceptional experiences for families. As we continue to grow, we are looking for a dynamic Junior Brand Manager to support and contribute to the creation of a cohesive brand presence across all communication channels.
 
 
 
 
 
 
 
 
 
 Location
 
 : Wadala Mumbai, Maharashtra
 
 
 
 Working Ho
 
 u
 
 rs
 
 : Monday to Friday + 2 Saturdays a month
 
 
 
 No. of Requiremen
 
 t: 1
 
 
 
 Timings
 
 : 10 AM to 7 PM
 
 
 
 Reports t
 
 o: Brand Manager
 
 
 
 Experien
 
 ce: 3-4 years
 
 
 
 
 
 
 Role Overview:
 
 
 
 The Assistant Brand Manager will play a crucial role in managing day-to-day brand activities, working closely with content creators, graphic designers, and video editors to ensure brand consistency across social media and other marketing channels. You will be responsible for executing marketing strategies and scaling brand awareness while upholding the brand&rsquo;s tone and voice.
 
 
 This role is ideal for someone with hands-on experience in marketing plans, content creation, creative writing, and brand marketing, and a desire to work in a fast-paced, luxury lifestyle environment.
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Build and maintain a cohesive brand presence across all engagement and communication channels.
 </li>
 <li>
 Manage the social media calendar, working with content writers, graphic designers, and video editors to develop engaging content.
 </li>
 <li>
 Oversee day-to-day management of campaigns, ensuring alignment with the brand strategy.
 </li>
 <li>
 Collaborate with the Brand Manager to create and implement monthly social media strategies.
 </li>
 <li>
 Maintain consistency in tone, voice, and terminology across all brand communications.
 </li>
 <li>
 Supervise community management and ensure positive engagement with customers across platforms.
 </li>
 <li>
 Drive growth and engagement on social media platforms such as Instagram, Facebook, YouTube, and LinkedIn by implementing actionable plans.
 </li>
 <li>
 Use analytics tools to monitor the progress and success of social media initiatives.
 </li>
 <li>
 Create and manage the monthly editorial calendar, aligning content with sales and B2B objectives
 </li>
 <li>
 Be proactive in decision-making and take ownership of execution, ensuring tasks are completed quickly and efficiently
 </li>
 <li>
 Stay on top of all tasks, ensuring smooth and timely delivery of campaigns.
 </li>
 <li>
 Deal with homeowners and external stakeholders as needed, managing expectations and ensuring a seamless brand experience.
 </li>
 <li>
 &ldquo;Hold the fort&rdquo; independently in critical situations, ensuring operations run smoothly even under pressure.
 </li>
 <li>
 Collaborate with cross-functional teams (Marketing, Sales, Product Development) to optimize campaigns.
 </li>
 <li>
 Assist in hiring, training, and providing constructive feedback to other team members.
 </li>
 <li>
 Stay updated with the latest social media trends, technologies, and tools.
 </li>
 </ul>
</div>

Assistant Brand Manager

<div>
 
 
 
 About Nua:
 
 
 
 
 Nua is a venture-funded, direct-to-consumer (D2C) brand transforming women&rsquo;s wellness in India. Starting with our innovative, chemical-free and India&rsquo;s only fully customisable sanitary pads, we are on a mission to develop holistic and personalized solutions for solving real problems that women face. We do this by building a wellness platform with great products, an impactful community and a personalized customer experience. With a growing community of over 15 lakh women, we are already India&rsquo;s largest and most engaged digital-first FemTech brand.
 
 
 
 
 
 Our story began with a pad. And not just any pad that could be picked off the shelves but one that was truly thought around a woman&rsquo;s needs. Since then, we have grown multi-fold with innovative, inclusive and effective products that are Made Safe certified and backed by science. We continue to co-create products with our community and fuel the D2C revolution through deep consumer insights and investments in technology.
 
 
 
 
 
 Nua has raised over $22 million in venture funding, backed by marquee investors including Lightbox Ventures, Kae Capital, Mirabilis Investment Trust, Deepika Padukone and Vindi Singh Banga, and Kamini Banga of the Banga family office. If you are as passionate as we are in making a difference and creating real impact in a fast-paced and wildly creative environment, then you might just be the person we are looking for.
 
 
 
 
 
 
 
 About the Role :
 
 
 
 
 We are looking for a highly motivated and analytical
 
 Assistant Category Manager
 
 to support the development and execution of category strategies that drive growth, profitability, and market share. The ideal candidate is detail-oriented, data-driven, and passionate about consumer insights, product performance, and brand building.
 
 
 You&rsquo;ll work closely with the
 
 Category Manager
 
 ,
 
 Marketing
 
 ,
 
 Supply Chain
 
 , and
 
 Sales
 
 teams to ensure seamless planning, performance tracking, and innovation across the product portfolio.
 
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 
 
 
 1. Category Strategy &amp; Planning:
 
 
 Support the Category Manager in developing and executing annual category plans based on market insights, competitive benchmarking, and business goals.
 
 
 
 
 
 2. Business Performance Tracking:
 
 
 Analyze category sales, margins, and inventory performance, and generate regular dashboards with actionable insights for business decisions.
 
 
 
 
 
 3. Product &amp; Portfolio Management:
 
 
 Coordinate cross-functional efforts for new product launches and manage the lifecycle of existing SKUs through data-led decisions.
 
 
 
 
 
 4. Marketing &amp; Consumer Insights:
 
 
 Collaborate with marketing teams to design and execute category campaigns while deriving insights from consumer research and market data.
 
 
 
 
 
 5. Cross-Functional Collaboration:
 
 
 Work closely with Supply Chain, Finance, and Sales to ensure smooth execution of category plans, forecasting accuracy, and on-time delivery.
 
 
 
 
 
 
 
 Preferred Qualifications:
 
 
 
 
 
 
 
 
 1.Education &amp; Experience
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Business, Marketing, Economics, or a related field.
 </li>
 <li>
 MBA preferred.
 </li>
 <li>
 2&ndash;3 years of experience in category management, brand management, merchandising, or business analysis (FMCG, retail, or D2C experience preferred).
 </li>
 </ul>
 
 
 
 
 
 2.Skills &amp; Competencies
 
 
 <ul>
 <li>
 Strong analytical and problem-solving skills; proficiency in Excel and data visualization tools.
 </li>
 <li>
 Basic understanding of P&amp;L management, pricing, and consumer behavior.
 </li>
 <li>
 Excellent communication and cross-functional collaboration skills.
 </li>
 <li>
 Detail-oriented with the ability to multitask and manage timelines.
 </li>
 <li>
 A growth mindset and enthusiasm for building brands and products consumers love.
 </li>
 </ul>
 
 
</div>

Assistant Manager

Nykaa

<div>
 
 
 About the Role :
 
 
 
 
 
 
 Assistant/Associate Manager &ndash; Social Media to lead and execute the digital content strategy for Beauty or Fashion. This role calls for a beauty/fashion-obsessed, trend-savvy professional who understands the unique DNA of Nykaa's Beauty/Fashion and its audience. You&rsquo;ll be responsible for creating and amplifying content that resonates with our consumers, grows brand presence, and drives engagement across key platforms like Instagram, YouTube, and emerging channels.
 
 
 
 
 
 
 
 
 
 Job Description :
 
 
 
 
 
 
 Content &amp; Social Media Management
 
 <ul>
 <li>
 Develop and execute monthly social media calendars for Beauty/Fashion, focusing on new launches, product storytelling, brand campaigns, and cultural moments.
 </li>
 <li>
 Build launch communication strategies aligned with Beauty/Fashion&rsquo;s brand ethos and positioning.
 </li>
 <li>
 Schedule and publish posts, reels, and stories using platform tools (Instagram Insights, Socialbakers).
 </li>
 <li>
 Plan and oversee YouTube content for Beauty/Fashion &mdash; from concepting to optimization.
 </li>
 </ul>
 
 
 
 
 Creative Strategy &amp; Innovation
 
 <ul>
 <li>
 Ideate and execute fresh, high-engagement content tailored to Nykaa's audience.
 </li>
 <li>
 Monitor trends, aesthetics, and content formats to keep the brand relevant and aspirational.
 </li>
 <li>
 Collaborate with brand building, design, marketing, and production teams for 360&deg; campaign execution.
 </li>
 </ul>
 
 
 
 
 Campaign Execution &amp; Production
 
 <ul>
 <li>
 Lead the planning and execution of marketing campaigns (product launches, festive drops, collaborations).
 </li>
 <li>
 Manage content shoots &mdash; pre-production (briefing, prop/product planning), production, and post-production.
 </li>
 <li>
 Ensure visual and tonal consistency across all assets.
 </li>
 </ul>
 
 
 
 
 Performance Marketing Support
 
 <ul>
 <li>
 Identify high-performing social assets for boosting to drive reach, engagement, and conversions.
 </li>
 <li>
 Partner with the performance marketing team to align content with growth objectives.
 </li>
 </ul>
 
 
 
 
 Influencer Marketing
 
 <ul>
 <li>
 Manage influencer collaborations for both always-on content and launch campaigns.
 </li>
 <li>
 Ensure influencer outputs are on-brand, legally compliant, and deliver measurable ROI.
 </li>
 </ul>
 
 
 
 
 Analytics, Reporting &amp; Optimization
 
 <ul>
 <li>
 Track platform metrics (impressions, reach, engagement, video views) against KPIs.
 </li>
 <li>
 Lead monthly and quarterly reporting to measure content performance and impact.
 </li>
 <li>
 Provide insights and recommendations to continuously improve content strategies.
 </li>
 </ul>
 
 
 
 
 Trend Mapping &amp; Industry Insight
 
 <ul>
 <li>
 Stay ahead of platform updates, viral formats, and audience behavior shifts.
 </li>
 <li>
 Bring competitive intelligence and global benchmarks into Nykaa's strategy.
 </li>
 <li>
 Share learnings across teams to foster innovation and agility.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 
 
 
 Knowledge, Skill &amp; Qualification Requirements
 
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in marketing, Communications, Fashion, or a related field.
 </li>
 <li>
 4-8 years of experience in Social Media, content creation, digital marketing, or a similar role within the beauty or fashion industry.
 </li>
 <li>
 Proven experience in managing video content production and strategy.
 </li>
 <li>
 Experience leading a small team and working cross functionally with other departments
 </li>
 <li>
 Ability to strategize with the changing/trending nature of the digital space
 </li>
 <li>
 An established networker in the social media space who is able to engage and influence creative individuals.
 </li>
 <li>
 Ability to understand audience needs and behaviours across platforms /devices / content and translate this into strategic thinking.
 </li>
 <li>
 Excellent communication and interpersonal skills.
 </li>
 <li>
 Ability to analyze data and derive actionable insights.
 </li>
 <li>
 Creative mindset with a keen eye for detail and aesthetics.
 </li>
 <li>
 Proficiency in content management systems and video editing tools.
 </li>
 </ul>
 
 
</div>

Assistant/Associate Manager Social Media

Deloitte

<div>
 
 
 Your potential, unleashed.
 
 
 
 
 
 
 
 India&rsquo;s impact on the global economy has increased at an exponential rate and Deloitte presents an opportunity to unleash and realise your potential amongst cutting edge leaders, and organisations shaping the future of the region, and indeed, the world beyond.
 
 
 
 
 At Deloitte, your whole self to work, every day. Combine that with our drive to propel with purpose and you have the perfect playground to collaborate, innovate, grow, and make an impact that matters.
 
 
 
 .
 
 
 
 
 
 
 
 
 The Team
 
 
 
 The Marketing, Brand and Communications team is responsible for building Deloitte India&rsquo;s brand eminence, ensuring a consistent tone of voice, and managing the internal and external communication activities that support the firm&rsquo;s value proposition. The team is composed of brand guardians, public relations experts, event managers, graphic designers, video artists, digital mavericks, researchers, and copy writers.
 
 
 
 
 The design team comprises in-house abundant line-up of visualizers, high-end designers, audio-visual experts and animators with industry experience and required skillset for high impact digital and print solutions.
 
 
 
 
 
 
 Work you&rsquo;ll do
 
 
 <ul>
 <li>
 Strong communication, articulation and documentation skills (written &amp; verbal)
 </li>
 <li>
 Demonstrates ability to work independently on projects with limited supervision
 </li>
 <li>
 Design reports, brochures, communication material, event and campaign creatives as Powerpoint presentations, outlook emailers, word documents and various other design output formats (PDF, PNG, JPEG, ..etc).
 </li>
 <li>
 Ideation and conceptualisation expected on all design projects to exceed benchmarks
 </li>
 <li>
 Create high quality graphics
 </li>
 <li>
 High proficiency and speed using various design tools
 </li>
 <li>
 Scheduling, tracking time and meeting delivery timelines
 </li>
 <li>
 Excellent tool knowledge
 </li>
 <li>
 Passion to grow as a designer by learning new concepts and acquiring new design skills
 </li>
 <li>
 Vendor management for outsourced design work
 </li>
 </ul>
 
 
 
 
 
 
 Qualifications
 
 
 
 
 
 
 <ul>
 <li>
 BFA
 </li>
 <li>
 Hands on working with design applications like Adobe Photoshop, InDesign, Illustrator, Acrobat reader, Dreamweaver
 </li>
 </ul>
 
 
 
 
 
 
 Your role as a Assistant Manager
 
 
 
 
 
 
 
 We expect our people to embrace and live our purpose by challenging themselves to identify issues that are most important for our clients, our people, and for society.
 
 
 
 
 In addition to living our purpose, Assistant Manager across our organization must strive to be:
 
 
 
 <ul>
 <li>
 Inspiring - Leading with integrity to build inclusion and motivation
 </li>
 <li>
 Committed to creating purpose - Creating a sense of vision and purpose
 </li>
 <li>
 Agile - Achieving high-quality results through collaboration and Team unity
 </li>
 <li>
 Skilled at building diverse capability - Developing diverse capabilities for the future
 </li>
 <li>
 Persuasive / Influencing - Persuading and influencing stakeholders
 </li>
 <li>
 Collaborating - Partnering to build new solutions
 </li>
 <li>
 Delivering value - Showing commercial acumen
 </li>
 <li>
 Committed to expanding business - Leveraging new business opportunities
 </li>
 <li>
 Analytical Acumen - Leveraging data to recommend impactful approach and solutions through the power of analysis and visualization
 </li>
 <li>
 Effective communication &ndash; Must be well abled to have well-structured and well-articulated conversations to achieve win-win possibilities
 </li>
 <li>
 Engagement Management / Delivery Excellence - Effectively managing engagement(s) to ensure timely and proactive execution as well as course correction for
 </li>
 </ul>
 
 the success of engagement(s)
 
 <ul>
 <li>
 Managing change - Responding to changing environment with resilience
 </li>
 <li>
 Managing Quality &amp; Risk - Delivering high quality results and mitigating risks with utmost integrity and precision
 </li>
 <li>
 Strategic Thinking &amp; Problem Solving - Applying strategic mindset to solve business issues and complex problems
 </li>
 <li>
 Tech Savvy - Leveraging ethical technology practices to deliver high impact for clients and for Deloitte
 </li>
 <li>
 Empathetic leadership and inclusivity - creating a safe and thriving environment where everyone's valued for who they are, use empathy to understand others to adapt our behaviours and attitudes to become more inclusive.
 </li>
 </ul>
 
 
 
 
 
 
 How you&rsquo;ll grow
 
 
 
 
 
 
 
 
 
 Connect for impact
 
 
 
 
 
 
 
 
 Our exceptional team of professionals across the globe are solving some of the world&rsquo;s most complex business problems, as well as directly supporting our communities, the planet, and each other. Know more in our Global Impact Report and our India Impact Report.
 
 
 
 
 
 
 
 
 Empower to lead
 
 
 
 
 
 
 
 
 You can be a leader irrespective of your career level. Our colleagues are characterised by their ability to inspire, support, and provide opportunities for people to deliver their best and grow both as professionals and human beings. Know more about Deloitte and our One Young World partnership.
 
 
 
 
 
 
 Inclusion for all
 
 
 
 
 
 
 
 
 
 
 At Deloitte, people are valued and respected for who they are and are trusted to add value to their clients, teams and communities in a way that reflects their own unique capabilities. Know more about everyday steps that you can take to be more inclusive.
 
 
 At Deloitte, we believe in the unique skills, attitude and potential each and every one of us brings to the table to make an impact that matters.
 
 
 
 
 
 
 
 
 
 
 
 
 Drive your career
 
 
 
 
 
 
 
 
 
 
 At Deloitte, you are encouraged to take ownership of your career. We recognise there is no one size fits all career path, and global, cross-business mobility and up / re-skilling are all within the range of possibilities to shape a unique and fulfilling career. Know more about Life at Deloitte.
 
 
 
 
 
 
 
 
 
 Everyone&rsquo;s welcome&hellip; entrust your happiness to us
 
 
 
 
 
 
 Our workspaces and initiatives are geared towards your 360-degree happiness. This includes specific needs you may have in terms of accessibility, flexibility, safety and security, and caregiving. Here&rsquo;s a glimpse of things that are in store for you.
 
 
 
 
 
 
 
 Interview tips
 
 
 
 
 
 
 
 We want job seekers exploring opportunities at Deloitte to feel prepared, confident and comfortable. To help you with your interview, we suggest that you do your research, know some background about the organisation and the business area you&rsquo;re applying to. Check out recruiting tips from Deloitte professionals.
 
</div>

Graphic Designer

BookMyShow

<div>
 
 At TribeVibe, we&rsquo;re the driving force behind India&rsquo;s youth culture &mdash; blending music, pop culture, and campus energy into unforgettable experiences. From Aditya Gadhvi&rsquo;s electrifying garba nights and Prateek Kuhad&rsquo;s Silhouette Tour, to Jasleen Royal&rsquo;s Heeriye Tour and Zakir Khan&rsquo;s record-breaking comedy shows &mdash; and many more artists who define India&rsquo;s new-age sound &mdash; we&rsquo;ve redefined what live entertainment means for the next generation. We don&rsquo;t just host events; we shape the stories, sounds, and social moments that connect young India. Part of the BookMyShow family, TribeVibe brings the energy of India&rsquo;s youth to every stage and campus.
 
 
 
 
 Your Profile
 
 
 
 As the
 
 Assistant Manager - Social Media
 
 , you&rsquo;ll be at the heart of TribeVibe&rsquo;s digital pulse &mdash; shaping the stories, trends, and conversations that define youth culture. From strategy and content creation to real-time engagement and analytics, you&rsquo;ll bring TribeVibe&rsquo;s energy to life across platforms. You&rsquo;ll work hand-in-hand with design, video, and event teams to craft scroll-stopping, trend-driven campaigns that make our community feel every beat.
 
 
 <ul>
 <li>
 Build and own full-funnel social media campaigns &mdash; from pre-launch buzz to influencer collaborations and post-event momentum
 </li>
 <li>
 Create and curate high-impact content calendars that blend trends, creativity, and brand storytelling
 </li>
 <li>
 Conceptualize and lead video-first content &mdash; reels, short-form series, vox pops, and event recaps that spark conversations
 </li>
 <li>
 Drive live social coverage for on-ground events, capturing moments as they happen and turning them into digital experiences
 </li>
 <li>
 Manage daily engagement and ORM, keeping the TribeVibe community vibrant, responsive, and always connected
 </li>
 <li>
 Lead influencer and seeding initiatives &mdash; from briefing and shortlisting to creative supervision and timely reporting
 </li>
 <li>
 Analyze, track, and optimize &mdash; turning insights into action to keep growth, reach, and engagement on the rise
 </li>
 <li>
 Collaborate seamlessly across internal teams and external partners to ensure smooth, creative, and impactful execution
 
 
 </li>
 </ul>
 
 Your Checklist
 
 
 
 <ul>
 <li>
 5+ years of experience driving impact across social media, digital content, or brand communication roles
 </li>
 <li>
 Deep understanding of platform dynamics, audience behavior, and evolving cultural trends
 </li>
 <li>
 A strong storyteller and sharp copywriter with an instinct for visuals that grab attention
 </li>
 <li>
 Proven expertise in influencer marketing, collaborations, and community engagement
 </li>
 <li>
 Hands-on with Meta Business Suite, Creator Studio, or similar analytics and publishing tools
 </li>
 <li>
 Confident with Canva or Adobe, and comfortable managing on-ground event coverage
 </li>
 <li>
 Analytical and insight-driven, with the ability to translate data into creative action
 </li>
 <li>
 Organized, agile, and detail-focused, thriving in fast-paced, collaborative environments
 </li>
 <li>
 A genuine passion for music, live experiences, and pop culture &mdash; and an eye for what&rsquo;s next
 </li>
 </ul>
</div>

Assistant Manager - Social Media (TribeVibe)

mCaffeine

<div>
 
 
 About us/Company overview:
 
 
 
 PEP is a dynamic personal care company that proudly houses two innovative brands &ndash;
 
 mCaffeine &amp; Hyphen
 
 . With a passion for creating high-performance, conscious, and consumer-loved products, we are redefining the way personal care is experienced. While mCaffeine is India&rsquo;s first caffeinated personal care brand, loved for its energizing and playful approach, Hyphen is built on the philosophy of simplifying skincare through science-backed formulations. Together, our brands reflect PEP&rsquo;s mission to deliver quality, creativity, and care to millions of consumers. We believe in Confidence over all skin &amp; body biases.
 
 
 
 
 
 
 Come, join the pack!
 
 
 
 
 
 
 
 Position Overview:
 
 
 
 We are seeking a passionate Assistant Growth Manager with
 
 2-3 years of experience in ecommerce or direct-to-consumer (D2C) companies.
 
 The ideal candidate will drive our company's growth through strategic customer acquisition and retention efforts, manage multiple sales channels, and optimize digital marketing campaigns.
 
 
 
 
 
 
 Responsibilities:
 
 
 <ul>
 <li>
 Develop and execute strategies to drive customer acquisition and retention, focusing on ROI and growth metrics.
 </li>
 <li>
 Manage and optimize multiple sales channels (e.g., online platforms, retail partnerships) to maximize revenue and market penetration.
 </li>
 <li>
 Utilize data-driven insights to enhance customer experience and increase conversion rates.
 </li>
 <li>
 Collaborate with cross-functional teams including Marketing, Product Development, and Operations to align growth initiatives with overall business objectives.
 </li>
 <li>
 Lead digital marketing efforts across various channels (e.g., social media, email, paid search) to drive traffic and conversions.
 </li>
 <li>
 Oversee ecommerce execution, including website optimization, product launches, and promotional campaigns.
 </li>
 <li>
 Analyze market trends and competitor activities to identify opportunities for growth and differentiation.
 </li>
 <li>
 Prepare regular reports and presentations on growth metrics, KPIs, and actionable insights for senior management.
 </li>
 </ul>
 
 
 
 
 
 Requirements:
 
 
 <ul>
 <li>
 Graduation in any field from tier 2&amp;3 colleges.
 </li>
 <li>
 Proven track record of 2-3 years in a growth-focused role with a knack to solve ecommerce or D2C growth.
 </li>
 <li>
 Strong understanding of customer acquisition and retention strategies.
 </li>
 <li>
 Experience managing multiple sales channels and driving channel growth.
 </li>
 <li>
 Proficiency in digital marketing tactics and tools, with a focus on performance marketing.
 </li>
 <li>
 Excellent analytical skills and proficiency in data analysis tools (e.g., Google Analytics, CRM systems).
 </li>
 <li>
 Ability to thrive in a fast-paced startup environment, with strong leadership and communication skills.
 </li>
 </ul>
 
 
 
 
 
 Social Media handles:
 
 
 
 
 Websites
 
 -
 
 https://www.mcaffeine.com/pages/about-us
 
 
 
 
 https://letshyphen.com/pages/about-us
 
 
 
 
 
 
 
 LinkedIn
 
 -
 
 https://www.linkedin.com/company/mcaffeine/mycompany/
 
 
 https://www.linkedin.com/company/letshyphen/
 
 
 
 
 
 
 
 Instagram
 
 -
 
 https://www.instagram.com/mcaffeineofficial/
 
 
 
 
 https://www.instagram.com/letshyphen
 
 
 
 
 
 
 
 Contact us:
 
 
 
 career@mcaffeine.com
 
 
 career@letshyphen.com
 
</div>

Assistant Growth Manager

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