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assistant manager - crm

assistant manager crm retention

Tata CLiQ Fashion

<div>
 
 
 Role Description:
 
 
 
 We are seeking a dynamic Assistant Manager for CRM &amp; Retention to join our Retention Marketing team. This role is pivotal in driving innovation and executing data-driven CRM strategies across our portfolio of apps&mdash;Tata Cliq, Tata Cliq Luxury, and Tata Cliq Beauty. The ideal candidate will combine strong marketing acumen with technical expertise to deploy innovative retention strategies and optimize communication channels such as push notifications, SMS, WhatsApp, in-app notifications, and email.
 
 
 In this role, you will be responsible for driving new customer engagement tactics, improving existing campaigns, and collaborating with cross-functional teams to enhance our CRM platform&rsquo;s capabilities to meet ambitious revenue and retention targets.
 
 
 
 Key Responsibilities:
 
 
 <ul>
 <li>
 
 Innovative Marketing Strategies
 
 : Lead and implement cutting-edge CRM strategies that enhance customer engagement across multiple digital channels (Push Notifications, SMS, WhatsApp, In-App notifications, Email).
 </li>
 <li>
 
 Channel Optimization &amp; Innovation
 
 : Explore new technologies, integrate advanced features (e.g., colored background push notifications, rich SMS, dynamic recommendations), and optimize cross-sell/upsell journeys to improve engagement and conversion rates.
 </li>
 <li>
 
 Collaboration with Tech Teams
 
 : Work closely with the tech and product teams to create new campaign triggers, manage data requirements, and implement system upgrades.
 </li>
 <li>
 
 CRM Platform Ownership
 
 : Manage the CRM platform&rsquo;s performance, ensuring data integrity, tool capability, and overall sustainability. Continuously look for improvements in workflows, journeys, and tools.
 </li>
 <li>
 
 Campaign Development &amp; Execution
 
 : Develop and execute innovative campaigns and customer journeys designed to increase Click-Through Rates and Conversion Rates.
 </li>
 <li>
 
 Benchmarking &amp; Research
 
 : Stay ahead of industry trends by conducting primary and secondary research, benchmarking best practices, and applying insights to improve CRM efforts at Tata Cliq.
 </li>
 <li>
 
 Analytics &amp; Reporting
 
 : Track KPIs, measure the success of CRM campaigns, and evaluate the impact of new initiatives. Provide actionable insights to optimize performance across campaigns.
 </li>
 <li>
 
 Stakeholder Management
 
 : Build strong relationships with cross-functional teams (Tech, Product, Third-Party Vendors) to ensure alignment and smooth execution of CRM initiatives.
 </li>
 </ul>
 
 
 Requirements:
 
 
 <ul>
 <li>
 2-3 years of experience in CRM, Retention Marketing, or Analytics.
 </li>
 <li>
 Hands-on experience with CRM tools such as CleverTap, WebEngage, MoEngage, Netcore, AppsFlyer, HubSpot, or similar platforms.
 </li>
 <li>
 Strong understanding of campaign delivery processes and the ability to interpret campaign data to drive actionable insights.
 </li>
 <li>
 Proven track record of successfully managing and optimizing multi-channel CRM campaigns (Push, SMS, Email, WhatsApp, In-App).
 </li>
 <li>
 Ability to innovate and think outside the box when designing marketing strategies.
 </li>
 <li>
 Strong stakeholder management skills, with the ability to collaborate effectively across teams and negotiate with tech, product, and third-party vendors.
 </li>
 <li>
 Excellent communication skills, with the ability to present complex findings in a clear and actionable manner.
 </li>
 </ul>
 
 
 Desired Skills:
 
 
 <ul>
 <li>
 A passion for customer engagement and retention.
 </li>
 <li>
 Knowledge of the latest trends in CRM and digital marketing.
 </li>
 <li>
 Data-driven mindset with a focus on continuous optimization and performance improvement.
 </li>
 <li>
 Familiarity with e-commerce platforms and digital marketing tools.
 </li>
 </ul>
</div>

Assistant Manager - CRM Retention

Emami Ltd

<div>
 
 
 We&rsquo;re Hiring: Assistant Brand Manager / Brand Manager &ndash; Emami Ltd.
 
 
 
 
 
 
 Emami Ltd. is looking for a passionate and driven
 
 Assistant Brand Manager /
 
 
 Brand Manager
 
 to join our Marketing team in
 
 Mumbai
 
 . This role is ideal for someone who thrives on building strong brands, shaping strategy, and driving impactful consumer connections.
 
 
 
 
 
 
 What you&rsquo;ll do:
 
 
 <ul>
 <li>
 Build, nurture &amp; grow the brand&rsquo;s equity in line with strategic objectives.
 </li>
 <li>
 Define brand identity, positioning, communication, pricing, packaging &amp; promotions.
 </li>
 <li>
 Partner with Sales, R&amp;D, and cross-functional teams to deliver winning brand strategies.
 </li>
 <li>
 Lead ATL &amp; BTL campaigns, ensuring maximum ROI through effective media planning.
 </li>
 <li>
 Drive new product development, brand extensions, and market entry strategies.
 </li>
 <li>
 Monitor competition, market dynamics &amp; retail audits to design impactful initiatives.
 </li>
 <li>
 Manage budgets, P&amp;L, and ensure brand objectives (topline &amp; bottom-line) are achieved.
 </li>
 <li>
 Mentor &amp; guide brand executives, fostering a performance-driven culture.
 </li>
 </ul>
 
 
 
 
 
 What we&rsquo;re looking for:
 
 
 <ul>
 <li>
 Strong experience in
 
 brand management/marketing
 
 with proven track record.
 </li>
 <li>
 Strategic thinker with creative flair and strong business acumen.
 </li>
 <li>
 Hands-on experience in
 
 ATL, BTL, digital campaigns, product launches, and market research
 
 .
 </li>
 <li>
 Excellent collaboration and leadership skills to work across departments and agencies.
 </li>
 </ul>
 
 
 
 
 At Emami, you&rsquo;ll have the opportunity to work on iconic brands, drive innovation, and make a visible impact in a fast-evolving market.
 
 
 If you&rsquo;re excited to build brands that connect deeply with consumers and want to be part of one of India&rsquo;s leading FMCG companies &mdash;
 
 apply now!
 
 
 
 
 
 
 You can also share your CV at - shilpa.bhowmick@emamigroup.com or janhavi.singh@emamigroup.com
 
</div>

Assistant Brand Manager

Deloitte

<div>
 
 Job Role- General Accounts( Finance &amp; Accounts)
 
 
 Location- Mumbai(No Relocation)
 
 
 Designation- Assistant Manager
 
 
 
 
 
 
 Work you&rsquo;ll do
 
 
 
 
 
 
 <ul>
 <li>
 Preparing, examining and analyzing accounting records, financial statements, and other financial reports as per accounting standards.
 </li>
 <li>
 Reconciliation and analysis of general ledger accounts I.e. payables and receivable
 </li>
 <li>
 Reporting to and assisting Finance &amp; Accounts Manager regarding accounts and finance related issues.
 </li>
 <li>
 Processing of balance sheets, income statements and other financial statements according to legal and company accounting and financial guidelines
 </li>
 <li>
 Maintain bills from vendors, checking, getting approval and coordinating for their payments to be done
 </li>
 <li>
 Procuring bank statements monthly from all banks and preparing reconciliations statements.
 </li>
 <li>
 Monthly/Quarterly/half yearly / annual compliances and payments of GST/TDS/ other as per applicable laws
 </li>
 </ul>
 <li>
 </li>
 
 
 Your role as a Assistant Manager
 
 
 
 
 
 
 
 We expect our people to embrace and live our purpose by challenging themselves to identify issues that are most important for our clients, our people, and for society.
 
 
 
 
 In addition to living our purpose, Assistant Manager across our organization must strive to be:
 
 
 
 <ul>
 <li>
 Inspiring - Leading with integrity to build inclusion and motivation
 </li>
 <li>
 Committed to creating purpose - Creating a sense of vision and purpose
 </li>
 <li>
 Agile - Achieving high-quality results through collaboration and Team unity
 </li>
 <li>
 Skilled at building diverse capability - Developing diverse capabilities for the future
 </li>
 <li>
 Persuasive / Influencing - Persuading and influencing stakeholders
 </li>
 <li>
 Collaborating - Partnering to build new solutions
 </li>
 <li>
 Delivering value - Showing commercial acumen
 </li>
 <li>
 Committed to expanding business - Leveraging new business opportunities
 </li>
 <li>
 Analytical Acumen - Leveraging data to recommend impactful approach and solutions through the power of analysis and visualization
 </li>
 <li>
 Effective communication &ndash; Must be well abled to have well-structured and well-articulated conversations to achieve win-win possibilities
 </li>
 <li>
 Engagement Management / Delivery Excellence - Effectively managing engagement(s) to ensure timely and proactive execution as well as course correction for
 </li>
 </ul>
 
 the success of engagement(s)
 
 <ul>
 <li>
 Managing change - Responding to changing environment with resilience
 </li>
 <li>
 Managing Quality &amp; Risk - Delivering high quality results and mitigating risks with utmost integrity and precision
 </li>
 <li>
 Strategic Thinking &amp; Problem Solving - Applying strategic mindset to solve business issues and complex problems
 </li>
 <li>
 Tech Savvy - Leveraging ethical technology practices to deliver high impact for clients and for Deloitte
 </li>
 <li>
 Empathetic leadership and inclusivity - creating a safe and thriving environment where everyone's valued for who they are, use empathy to understand others to adapt our behaviors and attitudes to become more inclusive.
 </li>
 </ul>
</div>

General Accounts- Finance & Accounts

Porter

<div>
 
 
 Job Description:
 
 
 
 - Designation : Business Associate
 
 
 - Locations : Mumbai
 
 
 - Education : Graduates (No Backlogs)
 
 
 - Experience : Min 1+ years
 
 
 - Nature of Work : Field Sales
 
 
 - Incentives &amp; Perks : Based on Performance + Fuel Allowance
 
 
 - Shift : General Shift (10am to 7pm)
 
 
 - Work Days : 6 days (Monday to Saturday)
 
 
 - Notice : Immediate or 30 days
 
 
 
 
 
 
 Roles and Responsibilities :
 
 
 
 - Supply/ demand operations: constantly maintain an over-supplying effort by keeping a healthy pipeline of leads (by whatever channel it takes), by efficiently training and effectively retaining.
 
 
 - Market mapping on both Demand and Supply side. Responsibility for the Delivery of Partner and Customer Targets for assigned areas
 
 
 - Community management: actively moderate (bring people together), leverage, and rule the driver customer community to shape the best service quality to users and the best worth for drivers.
 
 
 - Process improvement: Identify, build and enforce Standard Operating Procedures and policies to support the activity and solve prevalent issues.
 
 
 - Talent acquisition and management: Build a team that strives to win and constantly track the efficiency of your team and the service quality provided to the network, and deploy corrective/improvement. Will be leading a team of 5-10 high-performing individuals.
 
 
 - Retention: Will be involved in supply/customer retention activities like calling, partner engagement validation, zonal-wise supply fulfillment, customer retention, etc
 
 
 - Partner and customer negotiations, strong communication, community building skills, relationship building skills, network building practices, etc
 
 
 - Execute Marketing and Branding initiatives for the city as per the BTL plans
 
 
 - Market intelligence: Gather market and competitive intelligence from various sources and create actionable insights
 
 
 
 
 
 
 Skills Required:
 
 
 
 - Strong verbal and written communication skills.
 
 
 - Knowledge of supply chain systems, processes and data, and business operations
 
 
 - Analytical skills and a capacity to work with large data sets
 
 
 - Exceptional drive, excellent interpersonal skills and the ability to communicate effectively, both verbally and in writing, and to immediately contribute in a team environment
 
 
 - An ability to manage multiple priorities and perform well in a fast-paced environment, while maintaining a high level of client focus
 
 
 - Willingness to roll up sleeves and get hands dirty by being on the field most of the time.
 
 
 - Strong work ethic and high attention to detail, with a desire and demonstrated ability to learn
 
 
 - Self-directed
 
 
 - Basic knowledge of SQL.
 
 
 - Strong numerical and analytical skill
 
 
 - Advance Excel experience
 
 
 
 
 
 
 Rounds of Interview :
 
 
 
 - HR Round &amp; Aptitude Test
 
 
 - Field Round
 
 
 - Manager Round
 
</div>

Business Associate

Aditya Birla Fashion and Retail Ltd.

<div>
 
 The Brand Marketing Manager will be the key driver behind building, maintaining and driving the Galleries Lafayette brand in India. This role will drive brand strategy, campaigns and communication, awareness, footfall, online / offline media management, performance marketing and engagement through strategic brand marketing initiatives. The ideal candidate will possess a strong understanding of and experience in
 
 Luxury, Brand (Lifestyle, and FMCG) industries
 
 and focused brand management, go-to market, campaign management, digital / social media and brand content. Sucess in this role requires
 
 a creative bent of mind,
 
 an eye for detail with a passion for luxury retail.
 
 
 
 
 
 
 Brand Awareness and Consumer Relationship
 
 
 <ul>
 <li>
 Conceptualize and execute strategies, campaigns, media and content that drive brand affinity and increase customer walk-ins at the store.
 </li>
 <li>
 Continuously work on improving consumer experience by elevated customer engagement and designing solutions for customer retention.
 </li>
 <li>
 Monitor and analyze customer traffic and engagement metrics to facilitate development of action plans to address customer needs.
 </li>
 <li>
 Identify and develop customer insights of core TG (HNI/UHNI)
 </li>
 </ul>
 
 
 
 
 Brand Custodian
 
 
 <ul>
 <li>
 Create and enforce brand guidelines, ensuring consistency across all marketing channels and customer touchpoints.
 </li>
 <li>
 Act as the key driver of the Galleries Lafayette brand identity and brand strategy in India, across all campaigns and brand initiatives.
 </li>
 <li>
 Develop and manage a comprehensive communications strategy, including brand design, Online/ offline media management, In store communication and all other consumer facing touch points.
 </li>
 <li>
 Build and develop the brand profile including but not limited to creation and maintenance of brand guidelines.
 </li>
 </ul>
 
 
 
 
 Go to market campaigns
 
 
 <ul>
 <li>
 Conceptualize and execute monthly and seasonal go-to-market campaigns that align with brand objectives. Maintain weekly, monthly quarterly calendar with tracker and ROI reporting.
 </li>
 <li>
 Identify suitable campaign insights that will enable brand differentiation and offer the business a competitive edge in the market.
 </li>
 <li>
 Coordinate with cross-functional teams to ensure timely execution of campaign and its effectiveness.
 </li>
 </ul>
 
 
 
 
 Agency, vendors and media management
 
 
 <ul>
 <li>
 Be the SPOC for all agencies, media companies, partners, freelances and vendors. Develop and establish relationships with agencies (creative, digital &amp; media), consultants and media companies, control budgets for each and track ROI.
 </li>
 <li>
 Collaborate with stakeholders to design, plan and execute all brand communications across campaigns, in-store events, promotions, and activations.
 </li>
 <li>
 Analyze the effectiveness of brand initiatives and come up with alternate strategies for better engagement.
 </li>
 <li>
 Drive performance marketing, media planning and daily ROAS optimization for all paid media across social, search, affiliations, offline, WhatsApp, email and other paid channels. Budget planning, optimization and reporting will be critical.
 </li>
 <li>
 Ensure homogenous brand communication across all channels in keeping with GL luxury experience and brand guidelines.
 </li>
 </ul>
 
 
 
 
 Beauty Marketing and activations
 
 
 <ul>
 <li>
 Plan, design and execute marketing programs and activities to establish and maintain brand presence in the market with a focus on category growth and market share.
 </li>
 </ul>
 
 
 
 
 Seasonal Opportunities
 
 
 <ul>
 <li>
 Strategically leverage key cultural events such as Diwali, weddings, Christmas etc to create unique marketing opportunities and promotions.
 </li>
 </ul>
 
 
 
 
 Social Media Marketing
 
 
 <ul>
 <li>
 Develop, design and execute social media campaigns that enhance brand visibility and engagement.
 </li>
 <li>
 Monitor trends and adapt strategies to maintain relevance brand communications for GL.
 </li>
 </ul>
 
 
 
 
 Content Creation
 
 
 <ul>
 <li>
 Ensure brand design and content creation is on-brand across all platforms, ensuring alignment with brand voice and strategic objectives.
 </li>
 <li>
 Ideate, plan and execute content that covers the goings on in the store
 </li>
 <li>
 Collaborate with creative teams to produce compelling visual and written content.
 </li>
 </ul>
 
 
 
 
 External and Internal stakeholder relations
 
 
 <ul>
 <li>
 Owning and overseeing all brand communication from pitch to final execution to ensure all partner brand guidelines and objectives are fulfilled.
 </li>
 </ul>
 
 
 <ul>
 <li>
 Manage internal (Store/ retail/ ecommerce/ CRM) and external communications for all brand marketing initiatives, including internal stakeholder alignment, efficient relations, and crisis management. Vendor management and budget control will be a crtitical part of this role.
 </li>
 </ul>
</div>

Brand Marketing Manager- Galeries Lafayette

Larsen & Toubro

<div>
 <ul>
 <li>
 Driving and tracking Weekly , Monthly, Quarterly and Yearly -Leads , Walkins and Revenue - Both from Booked base and Employee base for the LnT group.
 
 
 </li>
 </ul>
 Leads Target_( week month quarter)
 
 
 Walkins Target_
 
 
 Revenue Target_
 
 
 Targets will be decided after meeting each team member individually and based upon
 
 
 
 What's Overall Company's Plan And What Launches Are Planned.
 
 
 
 <ul>
 <li>
 Aligning, Training and Motivating the Function teams - CRM, Customer excellence , Possession team , LnT Finance,Call center team to generate quality leads .
 
 
 </li>
 </ul>
 Each of these functions will be given a Leads, Walkins and Revenue Target. we will need to drive it.
 
 
 <ul>
 <li>
 Building rapport and relationship with Booked base and Employee base and act as consultant and relationship manager for the base assigned.
 
 
 </li>
 </ul>
 Booked and Employee Base will be divided among the team.
 
 
 Each manager needs to own the base and do callings and meetings to generate Self sourced leads.
 
 
 50 connects / 5 Meetings daily .
 
 
 <ul>
 <li>
 Role will be Site based and once a week Review meeting will happen at HO.
 
 
 </li>
 </ul>
 Loyalty Sales managers will be based out of sales office where the launch is going on or where the most potential is there.
 
 
 In Launch full team will be based out of launch site.
 
 
 During Sustenance 1 member each at 4 active sustenace sites.
 
 
 Willingness to travel is a must.
 
 
 <ul>
 <li>
 Coordination with closing teams at site level to generate referrals for booked and Employee base and leverage the relationships of closing teams also.
 </li>
 <li>
 Team will be fully trained of Loyalty and associate referral pitch and benefits.
 
 
 </li>
 </ul>
 They will need to ensure that each and every Booked client and employee is aware of the benefits .
 
 
 Mailers , whatsapp campaigns to be done for the base.
 
 
 <ul>
 <li>
 Participate in key handovers, Registrations and events to generate quality leads by pitching the programme.
 </li>
 <li>
 Clients escalations coming to sales office need to ensure are resolved in coordination with Crm and customer excellence team to generate future referrals.
 </li>
 </ul>
</div>

Assistant Manager - CRM

TING

<div>
 
 We are seeking an experienced Account Manager to join our advertising team. The ideal candidate will have a proven track record of managing and growing client relationships, along with experience in managing and leading account teams.
 
 
 
 Responsibilities:
 
 
 <ul>
 <li>
 Manage a portfolio of client accounts, ensuring successful campaign delivery and client satisfaction
 </li>
 <li>
 Collaborate with internal teams to develop and execute successful advertising campaigns
 </li>
 <li>
 Monitor and report on campaign performance, providing regular updates to clients
 </li>
 <li>
 Build and maintain strong client relationships through regular communication and strategic planning
 </li>
 <li>
 Identify and pursue new business opportunities
 </li>
 <li>
 Responsible for identifying training needs for their team members and also be able to train them in certain areas
 </li>
 </ul>
 
 
 Requirements:
 
 
 <ul>
 <li>
 Bachelor's degree in marketing, advertising, or a related field
 </li>
 <li>
 3-4 years of experience in account management within an advertising agency
 </li>
 <li>
 Excellent communication and leadership skills
 </li>
 <li>
 Strong understanding of digital (primarily social media) and traditional advertising channels
 </li>
 <li>
 Proven track record of successful account management and client retention
 </li>
 <li>
 Ability to manage multiple projects and priorities simultaneously
 </li>
 <li>
 Ability to work in a fast-paced, deadline-driven environment
 </li>
 <li>
 Strong problem-solving and analytical skills
 </li>
 </ul>
 
 
 
 
 
 
 
 
 
 
 
 This job description is not intended to be all-inclusive. The employee may be required to perform other duties as assigned.
 
 
 
 
</div>

Account Manager

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