brand manager

Chalhoub Group

<div><p><b>INSPIRE | EXHILARATE | DELIGHT</b></p><p>
For over seven decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. In its pursuit to excel as a hybrid luxury retailer, the Group has curated a portfolio of over 10 owned brands and strengthened its distribution and marketing expertise for over 400 international names across luxury fashion, beauty, jewellery, watches, eyewear, and art de vivre categories.</p><p>
Every step at Chalhoub Group is taken to build a future where luxury dreams become reality &mdash; bridging cultures and crafting memorable experiences for our consumers. Be it by constantly reinventing itself, committing to innovation, or embracing new technologies, the Group is shaping the future of luxury retail. It delivers seamless omnichannel experiences across more than 950 stores, online platforms, and mobile apps. Driving this innovation journey is The Greenhouse &mdash; the Group&rsquo;s innovation hub, incubator, and accelerator for startups and emerging businesses, regionally and globally.</p><p>
Chalhoub Group fosters a people-at-heart culture rooted in diversity, equity, and inclusion, and a workplace catalysed by forward thinking and future-proofing. Today, it brings together over 16,000 talented professionals across eight countries in the Middle East, with a presence in LATAM. Their collective efforts have earned the Group the Great Place to Work certification in several markets.</p><p>
Sustainability is at the core of the Group&rsquo;s strategy, guided by a clear commitment to people, partners, and the planet. Chalhoub Group is proud to be a member of the United Nations Global Compact, a signatory of the Women&rsquo;s Empowerment Principles, and to have pledged to reach Net Zero by 2040.</p><p><b><br>
What you'll be doing</b>
</p><p>The Regional Brand Manager plays a pivotal role in leading the strategy, execution, and performance of the CHANEL beauty brand across both retail and distribution channels. This role requires a strong commercial acumen combined with deep marketing expertise to drive brand visibility, market share, and profitability. Acting as the key point of contact between the brand and the market, the Regional Brand Manager ensures brand equity is preserved while delivering excellence in execution across sales, marketing, trade marketing, and merchandising. Your responsibilities will be to:</p><ul><li><p>
Analyze sell-out data, monitor KPIs, and provide regular performance updates and business reviews to management</p></li><li><p>
Oversee brand performance in the distribution channel, ensuring targets are achieved in terms of sales, profitability, and market share.</p></li><li><p>
Identify growth opportunities, competitive insights, and trends to support long-term brand development.</p></li><li><p>
Develop and execute the annual marketing calendar, aligning local initiatives with brand strategy and global launches.</p></li><li><p>
Lead the planning and implementation of 360&deg; marketing campaigns, ensuring strong visibility and consistent brand image across all touchpoints.</p></li><li><p>
Manage trade marketing activities across retail and distribution networks, ensuring effective in-store animations, events, and promotional activations.</p></li><li><p>
Oversee all merchandising activities to ensure brand image consistency across all retail environments.</p></li><li><p>
Ensure proper implementation of visual merchandising guidelines, PLVs, and campaign materials in boutiques and point-of-sale locations.</p></li><li><p>
Coordinate the launch of new campaigns and novelties, ensuring timely delivery and flawless execution across all stores.</p></li><li><p>
Conduct regular store visits to assess execution quality and ensure best-in-class brand representation.</p></li><li><p>
Own the forecasting process for novelties, ensuring accuracy and alignment with marketing plans.</p></li><li><p>
Monitor stock levels and coordinate with supply chain and sales teams to ensure healthy inventory management.</p></li><li><p>
Support the sales team in defining and achieving commercial objectives and promotional strategies.</p></li><li><p>
Act as the key contact person for the brand, consolidating and sharing updates related to performance, execution, and local market insights.</p></li><li><p>
Foster collaboration between internal departments including sales, marketing, training, supply chain, to ensure seamless operations.</p></li><li><p>
Work closely with training teams to ensure product knowledge, storytelling, and service excellence are delivered in line with brand standards.</p></li><li><p>
Manage the A&amp;P budget efficiently, ensuring optimized ROI on all marketing and promotional activities.</p></li><li><p>
Track and analyze marketing spend effectiveness, providing insights and recommendations for future planning.</p></li></ul><p><b>
What you&rsquo;ll need to succeed</b></p><ul><li><p>
Minimum 7&ndash;10 years&rsquo; experience in brand management or marketing within the luxury beauty, cosmetics, or FMCG industry.</p></li><li><p>
Proven experience in managing both marketing and sales responsibilities.</p></li><li><p>
Strong analytical, organizational, and communication skills.</p></li><li><p>
Ability to manage multiple stakeholders and projects simultaneously.</p></li><li><p>
Excellent command of English &amp; Arabic. French is an advantage.</p></li><li><p>
Passion for luxury, beauty, and consumer experience.</p></li><li><p>
Strategic thinking with operational excellence.</p></li><li><p>
Strong leadership and cross-functional collaboration.</p></li><li><p>
High attention to detail and brand aesthetics.</p></li><li><p>
Results-oriented with a data-driven mindset.</p></li><li><p>
Adaptability and agility in a dynamic market environment.</p></li></ul><p><b>
What we can offer you</b>
</p><p>With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.
</p><p>We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.
</p><p><b>We Invite All Applicants to Apply</b></p><p>
It Takes Diversity Of Thought, Culture, Background, Differing Abilities and Perspectives to truly Inspire, Exhilarate and Delight our customers. At Chalhoub Group, we are committed to inclusion and diversity.</p><p>
We welcome all applicants to apply and be part of our exciting future. We ensure equal opportunity for all our applicants without regard to gender, age, race, religion, national origin or disability status.</p></div>

Regional Brand Manager - Chanel

PepsiCo

<div>
 <strong>
  Overview
  <br/>
  <br/>
 </strong>
 As part of PepsiCo&rsquo;s vision of becoming faster, stronger and better across all markets, this role will be leading the faster pillar across key markets while being consumer centric leading on the category agenda for markets, managing different stakeholders (Internal and External)
 <br/>
 <br/>
 <strong>
  Responsibilities
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Support in developing and deploy of category/brand plans through using the material received from global/regional teams as well as developing local content in a way that maximizes local consumer &amp; shopper preference.
  </li>
  <li>
   Maintain and keep up-to-date business procedures and test scripts; execute control activities as designed and update the process owner with any change in the process. Complete Quarterly self-testing by prescribed deadlines and remediate ineffective controls by the date agreed with process owner and the Internal Control team
  </li>
  <li>
   Support in the development of the marketing calendar by quarter leveraging global and regional initiatives consistent with brand strategy, and AOP objectives.
  </li>
  <li>
   Support in Jointly develop &amp; executing brand&rsquo;s packaging, promotional, sponsorship programs development consistent with the brand marketing calendar, quarterly initiatives plan.
  </li>
  <li>
   Responsible for Campaign Development of local market-wide 360-consumer campaigns from insights to ideation to development to launch and execution (media-to-shelf) for the assigned category.
  </li>
  <li>
   Ensure programs execution with high execution standards.
  </li>
  <li>
   Own Sponsorships &amp; Events execution in partnerships with our bottlers.
  </li>
  <li>
   Close monitoring &amp; management of Marketing budget &ldquo;A&amp;M&rdquo; in line with control procedures.
  </li>
  <li>
   Support in leading development and deployment of market specific communication.
  </li>
  <li>
   Responsible for leading the selection and commissioning of relevant influencers / digital contents / creative agencies for the local market-specific campaigns to support the assigned category.
  </li>
  <li>
   Support in launching new innovations in market in partnership with bottlers.
  </li>
  <li>
   Keep track of brand commercial performance (Sales, Market share, etc.) on monthly basis
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Qualifications
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   University Degree- BA
  </li>
  <li>
   Minimum of 1-2 years of relevant experience
  </li>
  <li>
   Ability to communicate clearly, read and write effectively in English &amp; Arabic
  </li>
  <li>
   Leadership Skills, able to lead conversation with bottlers and senior management .
  </li>
  <li>
   MultiTasker: Able to handle several campaigns and activites launching across different markets at the same time
  </li>
  <li>
   Must be Agile and could work under stress.
  </li>
  <li>
   Strong Communication Skills
  </li>
  <li>
   Dealing with Ambiguity
  </li>
 </ul>
</div>


Assistant Brand Manager – KSA

DOLCE&GABBANA

<div>
 <p>
  <strong>
   Location:
  </strong>
  Riyadh, Saudi Arabia
 </p>
 <p>
  <strong>
   Reports To:
  </strong>
  Regional Office &ndash; Dubai
 </p>
 <p>
  <strong>
   Company:
  </strong>
  Dolce &amp; Gabbana Beauty &ndash; Middle East
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   About the Brand
  </strong>
 </p>
 <p>
  Dolce &amp; Gabbana, a leader in the world of luxury fashion, for its in-house Beauty Division has an exceptional career opportunity available for a
  <strong>
   Brand Manager
  </strong>
  based in
  <strong>
   KSA
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Role Purpose
  </strong>
 </p>
 <p>
  The Brand Manager will act as the brand&rsquo;s on-the-ground representative in Saudi Arabia, managing day-to-day collaboration with the local distributor to ensure flawless brand execution, retail visibility, market development, and commercial oversight. While this role does not hold authority to negotiate commercial terms with the local distributor in KSA, it works closely with the Dubai regional team to align local activities with the broader regional strategy.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Key Responsibilities
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Brand Strategy Implementation &amp; Market Presence
  </strong>
 </p>
 <ul>
  <li>
   Ensure the brand strategy, as defined by the Dubai regional office, is fully and consistently executed across the Saudi market
  </li>
  <li>
   Monitor and enforce adherence to all brand guidelines in retail stores to maintain and elevate brand image
  </li>
  <li>
   Conduct regular market visits, store audits, and field inspections to assess brand presentation, merchandising, and customer experience
  </li>
  <li>
   Verify that the distributor has appointed the right sales personnel in appropriate locations, ensuring they are trained and aligned with the brand&rsquo;s values and objectives
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Commercial Oversight
  </strong>
 </p>
 <ul>
  <li>
   Ensure the distributor develops accurate product forecasts aligned with market demand and regional plans
  </li>
  <li>
   Monitor and validate distributor stock levels to maintain optimal inventory without overstocking or shortages
  </li>
  <li>
   Closely track sell-out performance in key retail doors and provide actionable feedback to the distributor and regional team
  </li>
  <li>
   Support the Dubai team by providing timely data and insights on commercial performance to facilitate informed decision-making
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Marketing Activities Execution
  </strong>
 </p>
 <ul>
  <li>
   Coordinate with the distributor and regional marketing team to deliver engaging customer experiences and flawless execution of all local marketing initiatives including mall podiums, in-store animations, product launches, and events that reflect the brand&rsquo;s luxury positioning
  </li>
  <li>
   Monitor the effectiveness and compliance of local marketing campaigns and report on outcomes and areas for improvement
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Sales Team Training &amp; Development
  </strong>
 </p>
 <ul>
  <li>
   Oversee the local training team (dotted line to Dubai training team) and development of the distributor&rsquo;s dedicated sales team to guarantee deep product knowledge and exceptional customer service
  </li>
  <li>
   Collaborate with the regional training team to design and implement ongoing training programs and workshops
  </li>
  <li>
   Monitor the effectiveness of training initiatives and provide feedback to improve sales force performance
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Reporting &amp; Feedback
  </strong>
 </p>
 <ul>
  <li>
   Deliver comprehensive reports on brand implementation, market conditions, retail execution, sales team performance, marketing activities, and commercial KPIs to the Dubai office
  </li>
  <li>
   Build a detailed monthly competition insights report for the Dubai team, analyzing competitor activities and local market trends
  </li>
  <li>
   Recommend improvement actions based on local trends and competitor analysis to enhance brand performance and market positioning
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Qualifications
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Bachelor&rsquo;s degree required; Master&rsquo;s degree preferred in Business, Marketing, or a related discipline
  </li>
  <li>
   Minimum of 5 years&rsquo; relevant experience in the beauty industry, ideally within luxury or premium brands
  </li>
  <li>
   Full professional fluency in both English and Arabic is mandatory
  </li>
  <li>
   Strong knowledge of the Saudi Arabian retail and beauty market
  </li>
  <li>
   Strong interpersonal and communication skills, able to effectively bridge local and regional teams
  </li>
  <li>
   Detail-oriented and highly organized, with excellent problem-solving abilities
  </li>
  <li>
   Collaborative and proactive mindset with a strong sense of ownership, even without direct commercial authority
  </li>
  <li>
   Proven experience managing distributor relationships or retail operations without direct commercial authority
  </li>
  <li>
   Based in Riyadh with willingness to travel locally and regionally
  </li>
  <li>
   Passionate about luxury beauty brands and delivering exceptional customer experiences
  </li>
 </ul>
 <p>
 </p>
</div>


Brand Manager | DG Beauty

<div><div><div><div><div><div><b>Entity:</b> CSL Behring</div>
<div><b>Job Category:</b> Commercial</div>
<div><b>Job Family:</b> Marketing</div>
<div><b>Job Type:</b> Full Time</div>
<div><b>Location</b><b>:</b> Riyadh, Riyadh, Saudi Arabia</div>
<div><b>Employer Reference:</b> R-265682</div>
</div></div><div></div><h2 class="jobSectionHeader"><b>Job Description</b></h2>
<div><div><div><b>Role Summary</b></div><div>
The Iron &amp; Hemophilia Brand Manager will be responsible for leading the development, execution, and performance of the iron deficiency and hemophilia portfolio across Saudi Arabia and the UAE. This role will drive brand strategy, launch excellence, market shaping activities, and cross-functional collaboration to achieve strong market growth in line with the company&rsquo;s objectives. The ideal candidate brings proven experience in the Saudi pharmaceutical market, strong strategic and operational marketing capabilities, and a deep understanding of specialty care, rare diseases, or hematology.</div><div></div><div><b>
Key Responsibilities</b></div><div>
1. Brand Strategy &amp; Planning</div><ul><div><div>
Develop and implement the annual brand plan for the iron and hemophilia portfolio in KSA and UAE.</div></div><div><div>
Conduct market analysis, competitive intelligence, and strategic forecasting to identify growth opportunities.</div></div><div><div>
Adapt global/ regional strategies to local market needs while ensuring alignment with corporate direction.</div></div></ul><div></div><div>
2. Launch Excellence</div><ul><div><div>
Lead the preparation, execution, and post-launch performance tracking for new product launches.</div></div><div><div>
Build and execute launch readiness plans, including positioning, messaging, promotional materials, and KPIs.</div></div><div><div>
Coordinate cross-functional launch teams (medical, market access, regulatory, sales).</div></div></ul><div></div><div>
3. Marketing Execution</div><ul><div><div>
Plan and deliver promotional campaigns, digital and omnichannel marketing initiatives, and stakeholder engagement plans.</div></div><div><div>
Drive development of scientific and promotional content, ensuring compliance with company and regulatory standards.</div></div><div><div>
Support planning and execution of medical events, advisory boards, and educational initiatives in collaboration with medical affairs.</div></div></ul><div></div><div>
4. Cross-Functional Collaboration</div><ul><div><div>
Work closely with medical, commercial, regulatory, supply chain, and market access teams to ensure smooth execution of brand activities.</div></div><div><div>
Partner with sales teams to drive implementation of marketing initiatives and monitor field performance.</div></div></ul><div></div><div>
5. Market &amp; Stakeholder Engagement</div><ul><div><div>
Build strong relationships with key opinion leaders (KOLs), hematologists, nephrologists, and relevant stakeholders.</div></div><div><div>
Identify unmet needs in the iron and hemophilia therapeutic areas and drive market development programs.</div></div></ul><div></div><div>
6. Business &amp; Performance Management</div><ul><div><div>
Monitor brand performance, market share, KPIs, and budget utilization.</div></div><div><div>
Provide accurate forecasting in coordination with supply and commercial planning teams.</div></div><div><div>
Recommend strategic adjustments based on performance insights and market evolution.</div></div></ul><div></div><div><b>
Qualifications</b></div><ul><div><div>
Bachelor&rsquo;s degree in Pharmacy or Medicine &mdash; mandatory.</div></div><div><div>
Master&rsquo;s degree or additional qualifications in Marketing or Business Administration &mdash; preferred.</div></div></ul><div></div><div><b>
Experience Requirements</b></div><ul><div><div>
Minimum 3 years of experience as a Senior Brand/ Marketing Manager in a multinational pharmaceutical company &mdash; must.</div></div><div><div>
Solid track record of leading portfolio of products</div></div><div><div>
Saudi Arabia pharmaceutical market experience &mdash; must.</div></div><div><div>
Proven launch experience of specialty or biologic products &mdash; must.</div></div><div><div>
Experience in rare diseases, hematology, or gene therapy &mdash; strong plus.</div></div><div><div>
Experience with the UAE market &mdash; plus.</div></div></ul></div>
</div><h2 class="jobSectionHeader"><b>About CSL Behring</b></h2>
<div>
<div>CSL Behring is a global biotherapeutics leader driven by our promise to save lives. Focused on serving patients' needs by using the latest technologies, we discover, develop and deliver innovative therapies for people living with conditions in the immunology, hematology, cardiovascular and metabolic, respiratory, and transplant therapeutic areas. We use three strategic scientific platforms of plasma fractionation, recombinant protein technology, and cell and gene therapy to support continued innovation and continually refine ways in which products can address unmet medical needs and help patients lead full lives.</div>
<div>CSL Behring operates one of the world's largest plasma collection networks, CSL Plasma. Our parent company, CSL, headquartered in Melbourne, Australia, employs 32,000 people, and delivers its lifesaving therapies to people in more than 100 countries.</div>
<div>To learn more about CSL, CSL Behring, CSL Seqirus and CSL Vifor visit https://www.csl.com/ and CSL Plasma at https://www.cslplasma.com/.</div>
</div>
<h2 class="jobSectionHeader"><b>Our Benefits</b></h2>
<div>
<div>For more information on CSL benefits visit How CSL Supports Your Well-being | CSL.</div>
</div>
<h2 class="jobSectionHeader"><b>You Belong at CSL</b></h2>
<div>
<div>At CSL, Inclusion and Belonging is at the core of our mission and who we are. It fuels our innovation day in and day out. By celebrating our differences and creating a culture of curiosity and empathy, we are able to better understand and connect with our patients and donors, foster strong relationships with our stakeholders, and sustain a diverse workforce that will move our company and industry into the future.</div>
<div>To learn more about inclusion and belonging visit https://www.csl.com/careers/inclusion-and-belonging</div>
</div>
<h2 class="jobSectionHeader"><b>Equal Opportunity Employer</b></h2>
<div>
<div>CSL is an Equal Opportunity Employer. If you are an individual with a disability and need a reasonable accommodation for any part of the application process, please visit https://www.csl.com/accessibility-statement.</div></div></div></div></div><div></div>

Marketing lead Iron & Hemophilia

Delicious Food Factory (DFF)

<div>
 <p>
  <strong>
   Job Title:
  </strong>
  Marketing Manager
 </p>
 <p>
  <strong>
   Location:
  </strong>
  Riyadh, Saudi Arabia
 </p>
 <p>
  <strong>
   Company:
  </strong>
  Delicious Food Factory (DFF)
 </p>
 <p>
  <strong>
   Nationality Requirement:
  </strong>
  Saudi National Only
 </p>
 <p>
  <strong>
   About the Role
  </strong>
 </p>
 <p>
  Delicious Food Factory (DFF) is seeking an experienced and results-driven
  <strong>
   Marketing Manager
  </strong>
  to lead and scale our marketing function. This is a senior leadership role responsible for driving brand growth, strengthening market presence, and leading all marketing activities across our FMCG brands.
 </p>
 <p>
  The successful candidate will work from our Riyadh operations and will play a critical role in brand development, digital marketing execution, and in-store marketing excellence.
 </p>
 Key Responsibilities
 <ul>
  <li>
   Lead, manage, and develop the Marketing Department, setting clear strategies, KPIs, and execution plans
  </li>
  <li>
   Own and drive
   <strong>
    brand strategy and brand development
   </strong>
   across all DFF brands
  </li>
  <li>
   Plan and execute
   <strong>
    digital marketing strategies
   </strong>
   , including social media, performance marketing, content, influencers, and online campaigns
  </li>
  <li>
   Develop and execute
   <strong>
    in-store marketing and trade marketing
   </strong>
   initiatives to drive visibility, penetration, and sales performance
  </li>
  <li>
   Collaborate closely with Sales, Production, and Management to align marketing strategies with business objectives
  </li>
  <li>
   Manage marketing budgets, agencies, suppliers, and external partners
  </li>
  <li>
   Analyze market trends, consumer insights, and competitive activity to inform strategy and decision-making
  </li>
  <li>
   Ensure consistent brand identity, messaging, and positioning across all channels
  </li>
  <li>
   Lead product launches, campaigns, and promotional calendars from concept to execution
  </li>
 </ul>
 Requirements
 <ul>
  <li>
   <strong>
    Saudi National (mandatory)
   </strong>
  </li>
  <li>
   Minimum
   <strong>
    10 years of marketing experience
   </strong>
   , preferably within
   <strong>
    FMCG
   </strong>
  </li>
  <li>
   Proven experience leading and managing a marketing team
  </li>
  <li>
   Strong background in
   <strong>
    brand management, digital marketing, and in-store / trade marketing
   </strong>
  </li>
  <li>
   Experience working with multiple brands and managing complex portfolios
  </li>
  <li>
   Strong strategic thinking with hands-on execution capability
  </li>
  <li>
   Excellent communication, leadership, and stakeholder management skills
  </li>
  <li>
   Experience working with agencies and managing marketing budgets
  </li>
  <li>
   Based in Riyadh or willing to relocate
  </li>
 </ul>
 What We Offer
 <ul>
  <li>
   A senior leadership role with high impact and ownership
  </li>
  <li>
   Opportunity to lead and shape multiple FMCG brands at scale
  </li>
  <li>
   Competitive compensation package
  </li>
  <li>
   A dynamic and fast-growing manufacturing environment
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
</div>


Marketing Manager – FMCG | Riyadh - Saudi Only

Abunayyan Holding

<div>
 <p>
  <strong>
   Job Title: Marketing Manager
  </strong>
 </p>
 <p>
  <strong>
   Company: SBU
  </strong>
 </p>
 <p>
  <strong>
   Department:
  </strong>
  Marketing
 </p>
 <p>
  <strong>
   Location: Riyadh,
  </strong>
  Saudi Arabia
 </p>
 <p>
  <strong>
   Industry / Domain:
  </strong>
  Marketing, Business Development, Corporate Branding
 </p>
 <p>
  <strong>
   Role Purpose
  </strong>
 </p>
 <p>
  The Marketing Manager is responsible for developing and executing comprehensive marketing strategies that enhance brand visibility, support business growth, and align with
  <strong>
   Company
  </strong>
  strategic objectives across its diverse Strategic Business Units (SBUs). The role ensures consistent brand positioning, data-driven marketing performance, and strong stakeholder engagement across all channels.
 </p>
 <p>
  <strong>
   Key Accountabilities &amp; Responsibilities
  </strong>
 </p>
 <p>
  <strong>
   1. Strategic Marketing Planning
  </strong>
 </p>
 <ul>
  <li>
   Develop and execute integrated marketing strategies aligned with corporate objectives, market dynamics, and competitive positioning.
  </li>
  <li>
   Conduct comprehensive market research by analyzing customer insights, competitive benchmarks, and industry trends to identify growth opportunities.
  </li>
  <li>
   Prepare and manage the annual marketing budget, ensuring optimal resource allocation and measurable return on investment (ROI).
  </li>
  <li>
   Define and strengthen brand positioning and messaging to ensure consistency across all internal and external communication channels.
  </li>
  <li>
   Lead go-to-market strategies in coordination with sales, business development, and product teams to support product launches and promotional initiatives.
  </li>
  <li>
   Forecast market demand through analytical models to anticipate customer needs and optimize marketing strategies.
  </li>
  <li>
   Establish strategic partnerships with industry stakeholders to support co-branding, joint initiatives, and thought leadership activities.
  </li>
 </ul>
 <p>
  <strong>
   2. Digital Marketing &amp; Communications
  </strong>
 </p>
 <ul>
  <li>
   Oversee digital marketing initiatives, including SEO, SEM, paid advertising, content marketing, and email campaigns, to enhance corporate visibility and engagement.
  </li>
  <li>
   Manage the company&rsquo;s social media presence by developing content calendars, monitoring engagement, and optimizing performance metrics.
  </li>
  <li>
   Monitor and enhance corporate website performance by analyzing traffic trends, user behavior, and overall user experience.
  </li>
  <li>
   Drive lead generation through data-driven marketing automation and CRM integration to support business development objectives.
  </li>
  <li>
   Develop and manage content strategies, including blogs, whitepapers, case studies, and thought leadership materials, positioning as an industry leader.
  </li>
 </ul>
 <p>
  <strong>
   3. Brand Management &amp; Public Relations
  </strong>
 </p>
 <ul>
  <li>
   Ensure brand consistency across all marketing and communication materials by developing and enforcing brand guidelines.
  </li>
  <li>
   Manage corporate reputation through media relations, press releases, and crisis communication planning.
  </li>
  <li>
   Monitor brand perception through surveys, media tracking, and social listening, adjusting messaging as needed.
  </li>
  <li>
   Oversee sponsorships, partnerships, and events that align with strategic positioning and brand objectives.
  </li>
 </ul>
 <p>
  <strong>
   4. Marketing Performance &amp; Analytics
  </strong>
 </p>
 <ul>
  <li>
   Measure marketing effectiveness using KPIs such as Customer Acquisition Cost (CAC), Return on Marketing Investment (ROMI), and brand equity indicators.
  </li>
  <li>
   Generate actionable insights using analytics tools such as Google Analytics, CRM platforms, and Power BI dashboards.
  </li>
  <li>
   Apply A/B testing methodologies to optimize content, campaigns, messaging, and conversion rates.
  </li>
  <li>
   Prepare comprehensive marketing performance reports and executive presentations for senior leadership.
  </li>
 </ul>
 <p>
  <strong>
   5. Stakeholder Collaboration &amp; Management
  </strong>
 </p>
 <ul>
  <li>
   Collaborate closely with internal stakeholders, including Business Development, Sales, Finance, HR, and department heads, to ensure alignment and cross-functional success.
  </li>
  <li>
   Build and manage relationships with external agencies, media partners, consultants, and vendors, ensuring service quality and contractual compliance.
  </li>
  <li>
   Coordinate internal marketing and communication initiatives in collaboration with HR to support employee engagement and internal branding.
  </li>
  <li>
   Ensure compliance with applicable regulations, advertising standards, and legal requirements across all marketing activities.
  </li>
 </ul>
 <p>
  <strong>
   6. Team Leadership
  </strong>
 </p>
 <ul>
  <li>
   Lead, coach, and develop the Marketing &amp; Communication Specialist through clear objectives, performance feedback, and development planning.
  </li>
  <li>
   Foster a collaborative, innovative, and high-performance team culture.
  </li>
  <li>
   Define KPIs, conduct performance reviews, and ensure accountability for results.
  </li>
  <li>
   Improve team efficiency through effective project management, workflow optimization, and delegation.
  </li>
  <li>
   Promote continuous learning, skill development, and alignment with culture and values.
  </li>
 </ul>
 <p>
  <strong>
   7. Event Management &amp; Trade Shows
  </strong>
 </p>
 <ul>
  <li>
   Plan and execute internal and external events, exhibitions, and conferences, managing logistics, sponsorships, and stakeholder engagement.
  </li>
  <li>
   Evaluate event effectiveness through attendee feedback, engagement metrics, and post-event analysis to improve future initiatives.
  </li>
 </ul>
 <p>
  <strong>
   Required Knowledge &amp; Experience
  </strong>
 </p>
 <ul>
  <li>
   Minimum
   <strong>
    7&ndash;10 years
   </strong>
   of progressive experience in marketing roles, preferably within multi-industry or conglomerate organizations.
  </li>
  <li>
   Proven expertise in strategic marketing, brand management, and digital transformation.
  </li>
  <li>
   Strong background in content marketing, public relations, and stakeholder engagement.
  </li>
  <li>
   Hands-on experience with digital analytics tools, CRM systems, and marketing automation platforms.
  </li>
 </ul>
 <p>
  <strong>
   Education &amp; Certifications
  </strong>
 </p>
 <ul>
  <li>
   Bachelor&rsquo;s Degree in Marketing or a related field
  </li>
  <li>
   Professional certifications such as
   <strong>
    CIM
   </strong>
   or
   <strong>
    AMA
   </strong>
   are an advantage
  </li>
 </ul>
 <p>
  <strong>
   Job-Specific Technical &amp; Behavioral Competencies
  </strong>
 </p>
 <ul>
  <li>
   Strategic Thinking &amp; Business Acumen
  </li>
  <li>
   Branding, Promotion &amp; Strategic Positioning
  </li>
  <li>
   Data Analysis, Reporting &amp; Insights
  </li>
  <li>
   Innovation &amp; Creativity
  </li>
  <li>
   Customer Focus &amp; Relationship Management
  </li>
  <li>
   Decision Making &amp; Impact
  </li>
  <li>
   Project Management &amp; Planning
  </li>
  <li>
   Research &amp; Market Intelligence
  </li>
  <li>
   Risk &amp; Compliance Awareness
  </li>
  <li>
   Collaboration &amp; Stakeholder Influence
  </li>
 </ul>
</div>


Marketing Manager

Dyar Bakery

<ul><li><b>Campaign Management:</b> Planning and executing multi-channel marketing campaigns across digital, print, and social media.</li><li><b>Content Creation:</b> Developing compelling copy and visual materials for websites, blogs, email blasts, and social media.</li><li><b>Market Research:</b> Conducting competitor analysis and gathering consumer insights to identify target demographics and market trends.</li><li><b>Digital Optimization:</b> Managing SEO/SEM strategies, PPC advertising, and web analytics to improve online visibility and conversion rates.</li><li><b>Brand Stewardship:</b> Maintaining brand consistency, voice, and visual identity across all platforms.</li><li><b>Reporting &amp; Analysis:</b> Monitoring KPIs (Key Performance Indicators) and ROI (Return on Investment) to provide data-driven reports for management.</li></ul><p><b>Required Skills &amp; Qualifications</b></p><ul><li><b>Education:</b> Typically a bachelor&rsquo;s degree in Marketing, Communications, or Business.</li><li><b>Technical Proficiency:</b> Mastery of tools such as Google Analytics, CRM systems (e.g., HubSpot, Salesforce), social media management platforms, and often graphic design software.</li><li><b>Soft Skills:</b> Strong verbal and written communication, creative problem-solving, and the ability to collaborate in fast-paced environments.</li><li><b>Experience:</b> Entry-level roles usually require 1&ndash;2 years of experience, while manager-level positions typically seek 3&ndash;6 years of proven campaign ownership.</li></ul><p>Job Type: Full-time</p><p>Application Question(s):</p><ul><li>WhatsApp number</li></ul><p>Experience:</p><ul><li>marketing: 1 year (Preferred)</li></ul>

Marketing

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