digital marketing specialist Jobs in Dubai

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brand specialist

LEGOLAND® Dubai Resort

<div>
 
 
 Scope of work (JOB PURPOSE)
 
 
 
 
 
 
 As Brand Specialist you will be responsible for planning, executing, and optimizing marketing campaigns, guest-facing activations, and brand touchpoints that drive visitation, strengthen our brand, and deliver memorable guest experiences. This includes seasonal events in the parks, guest activities in the hotel, and resort-wide campaigns that bring the brand to life across multiple channels.
 
 
 You will ensure every activation is creative, consistent, and commercially effective, working with internal teams and external agencies to deliver on time, on budget, and to the highest standard. This includes ownership of brand presentation across guest touchpoints &mdash; from digital channels to on-site signage &mdash; ensuring consistency and a seamless guest experience.
 
 
 Agility is key: guest insights and research will guide future calendars, which means plans may need to evolve quickly. A core focus in 2025 will be developing brick-and-mortar building experiences while also adapting proven concepts from other Merlin and LEGO markets &mdash; keeping the calendar fresh, innovative, and relevant.
 
 
 This is a hands-on role in a fun, fast-paced environment where creativity, energy, and resilience are essential. You will play a direct role in boosting footfall to the parks and hotel during a highly competitive trading period.
 
 
 
 
 
 
 Main Responsibilities
 
 
 
 
 
 
 
 1. Deliver high-impact campaigns and activations
 
 
 <ul>
 <li>
 Lead the planning and execution of campaigns, events, and guest activities across parks, hotel, or resort wide.
 </li>
 <li>
 Develop concepts that align with brand positioning, guest insights, and commercial objectives.
 </li>
 <li>
 Brief and collaborate with the Events &amp; Entertainment team to ensure campaign and event concepts are translated into high-quality, on-the-ground guest experiences.
 </li>
 <li>
 Coordinate with Operations, Hotel, Digital, and Guest Services teams to ensure smooth delivery.
 </li>
 <li>
 Produce wrap-ups capturing performance, guest feedback, and key learnings.
 </li>
 </ul>
 
 
 2. Ensure brand consistency and effectiveness
 
 
 <ul>
 <li>
 Maintain a live marketing calendar of all brand activity across the resort.
 </li>
 <li>
 Oversee development of creative assets (digital, print, signage, on-site materials) to ensure compliance with brand guidelines and a consistent guest journey.
 </li>
 <li>
 Ensure signage and guest-facing brand presentation meet quality standards and support campaign objectives.
 </li>
 <li>
 Monitor campaign and asset effectiveness with agencies and internal teams, providing recommendations for optimization.
 </li>
 <li>
 Conduct post-campaign reviews to capture insights and strengthen future activity.
 </li>
 </ul>
 
 
 3. Respond to research and insights
 
 
 <ul>
 <li>
 Incorporate guest feedback, research, and campaign data into future planning.
 </li>
 <li>
 Adjust calendars when insights highlight opportunities or gaps.
 </li>
 <li>
 Partner with Digital/Data and Guest Services teams to embed findings into briefs and reviews.
 </li>
 <li>
 Network with Merlin and LEGO counterparts to identify best practices and transferable concepts for local adaptation.
 </li>
 <li>
 Proactively refresh and upgrade activities, ensuring the calendar evolves without waiting for prompts.
 </li>
 </ul>
 
 
 4. Strengthen collaboration and marketing process efficiency
 
 
 <ul>
 <li>
 Lead cross-functional marketing syncs to align activity across departments.
 </li>
 <li>
 Ensure ownership, timelines, and accountability for all deliverables.
 </li>
 <li>
 Identify and resolve process gaps that delay or complicate delivery.
 </li>
 <li>
 Support junior team members with coaching, clear responsibilities, and development opportunities.
 </li>
 </ul>
 
 
 5. Manage and optimize agency performance
 
 
 <ul>
 <li>
 Oversee creative agency output, ensuring work is on brief, timely, and cost-effective.
 </li>
 <li>
 Identify capability gaps and recommend improvements or new partners as needed.
 </li>
 <li>
 Establish clear briefing and feedback loops to streamline production and reduce revisions.
 </li>
 <li>
 Support Procurement when onboarding and managing agencies.
 </li>
 </ul>
 
 
 
 
 
 Qualification, Experience and Skills
 
 
 <ul>
 <li>
 5+ years&rsquo; experience in brand, consumer, or event marketing, ideally in entertainment, hospitality, or FMCG.
 </li>
 <li>
 Proven track record in planning and executing campaigns, events, or guest activations.
 </li>
 <li>
 Strong project management and stakeholder management skills.
 </li>
 <li>
 Ability to translate research and insights into engaging, guest-facing experiences.
 </li>
 <li>
 Experience managing creative agencies and asset production.
 </li>
 <li>
 Energetic, collaborative, and passionate about creating fun, memorable moments for families.
 </li>
 </ul>
 
 
</div>

Brand Specialist

noon

<div>
 
 
 About noon
 
 
 
 noon.com is a technology leader with a simple mission: to be the best place to buy and sell
 
 
 things. In doing this we hope to accelerate the digital economy of the Middle East, empowering
 
 
 regional talent and businesses to meet the full range of consumers' online needs. noon operates without boundaries; we are aggressively and voraciously ambitious. Starting in 2017 with noon.com, the region&rsquo;s homegrown e-commerce platform and leading online shopping destination, noon is now a digital ecosystem of products and services - noon, noon
 
 
 Daily, noon Food, NowNow, SIVVI, noon VIP, and noon Pay. We are creating the Middle East&rsquo;s local digital champion and are looking for world-class talent to join our team.
 
 
 
 
 
 
 noon&rsquo;s mission: Every door, every day.
 
 
 
 
 
 
 
 
 
 
 What you&rsquo;ll do:
 
 
 
 
 
 
 As a Brand Specialist for Hardlines at noon, you will own your category end-to-end &mdash; from
 
 
 driving selection and availability to optimizing growth and customer experience. You&rsquo;ll build
 
 
 strong vendor relationships, leverage data to identify opportunities, and collaborate cross-functionally to deliver commercial success.
 
 
 ● Category &amp; Business Growth: Drive category expansion, improve selection discoverability, and deliver topline growth through data-driven strategies.
 
 
 ● Inventory &amp; Availability: Ensure products remain in stock by managing replenishment, reducing lead times, and optimizing supply chain efficiency.
 
 
 ● Traffic &amp; Conversion: Develop campaigns, promotions, and merchandising strategies to increase traffic and boost conversion rates.
 
 
 ● Vendor Management: Act as the main point of contact for key brands, build strong partnerships, and align on joint business plans.
 
 
 ● Analytics &amp; Insights: Monitor performance metrics, run competitive benchmarking, and provide actionable insights to improve KPIs.
 
 
 ● Cross-functional Collaboration: Partner with internal teams across operations, finance, and tech to enhance processes and tools supporting growth.
 
 
 
 
 
 
 
 
 
 What you&rsquo;ll need:
 
 
 
 
 
 
 ● Bachelor&rsquo;s degree in Business, Marketing, Economics, or related field.
 
 
 ● 2&ndash;4 years of experience in account management, category management, ore-commerce.
 
 
 ● Strong analytical, communication, and negotiation skills.
 
 
 ● Proficiency in Excel and data analysis
 
 
 
 
 
 
 
 
 
 Who will excel?
 
 
 
 
 
 
 We&rsquo;re looking for candidates who thrive in a fast-paced, dynamic start-up environment. We&rsquo;re
 
 
 searching for problem solvers, people who operate with a bias for action and have a deep
 
 
 understanding of the importance of resourcefulness over reliance.
 
 
 Candor is our only default. Demanding unequivocal high standards should be non-negotiable
 
 
 because quality matters. We want people who are radically candid, cohorts who commit to
 
 
 settling for nothing but the best - in hiring, in accepting work from colleagues, and in your own
 
 
 work. Ours is not an easy mission, but it is a meaningful one. Every hire must actively raise the bar of talent in the company to help us reach our vision.
 
 
 
 
 
 Is this you?
 
</div>

Sephora

<div><div><div><div><h3 class="jobSectionHeader">Position
</h3>Brand Activations Specialist
</div><div><h3 class="jobSectionHeader">Profile
</h3>At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful. 
Since its inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, Sephora has been disrupting the prestige beauty retail industry. Today, Sephora continues to break with convention to drive its mission: champion a world of inspiration and inclusion where everyone can celebrate their beauty. 
With 56,000 employees in 35 countries, we connect customers and beauty brands within the world&rsquo;s most passionate beauty community. With a curation of nearly 500 brands, and our own label, Sephora Collection, we offer the most unique and diverse range of products: fragrances, makeup, hair care, skincare... and much more. 
Position Purpose:
The Brand Activations Specialist will organize, manage and execute in-store animations in liaison with cross functional teams and external partners for all key brand and product launches. This role will involve close collaboration with internal teams and external stakeholders to ensure smooth execution of instore animations calendar with timely reviews and approvals to drive brand awareness and sales, while also overseeing planning and execution of thematic animations. This role requires excellent attention to detail, project management skills, and the ability to work across multiple teams to ensure smooth delivery of instore visibility campaigns. 
You will excel and enjoy this role if you are ready to actively handle the following missions:
Instore Activations
<ul><li>Develop brand activation toolkits and consolidate all brand activation requests for all instore activations.
</li><li>Develop and manage instore animation calendar in partnership with Category management teams.
</li><li>Liaise with category and cross functional teams to plan for all key thematics as well as brand and product launches instore.
</li><li>Communicate animation packages confirmations to brands and ensure their acknowledgement and adherence to Sephora guidelines.
</li><li>Liaise with store teams to ensure all brand installations and dismantling are strictly as per Sephora calendar.
</li>Ensure all brand visibility is diligently activated across all relevant doors as per campaign go live dates. 
<li>
</li></ul>Brand Co-ordination and Management
<ul><li>Spearhead best practices and develops processes for successful execution of animations.
</li><li>Work closely with Retail Marketing team to ensure accurate and up-to-date guidelines are available to share with brands on a timely basis.
</li><li>Ensure deliverables are approved and executed in time and meet brand and animations guidelines.
</li><li>Ensure a monthly activations book is maintained and shared with key stakeholders.
</li><li>Maintain and share a regular recap of animations across cross functional teams.
</li>Maintain regular reporting of animations performance and share key feedback across teams as well as external stakeholders. 
<li>
</li></ul>Do not hesitate to apply if you have:
<ul><li>Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
</li><li>3+ years of experience in preferably beauty retail industry. Experience in project management or cross-functional team collaboration is also preferred.
</li><li>Entrepreneurial mindset, Strong organizational and time-management skills.
</li><li>Proficient in Microsoft Office Suite (Excel, Word, PowerPoint), with experience in tracking and reporting tools.
</li><li>Excellent communication skills (both verbal and written).
</li><li>Attention to detail and ability to manage multiple tasks simultaneously.
</li><li>Ability to work under pressure to meet deadlines.
</li><li>Experience in working with cross-functional teams, including logistics, marketing, and creative departments.
</li><li>Experience in working with multiple projects at the same time.
</li><li>Understanding of instore activations.
</li><li>Self-motivated and proactive with a strong sense of ownership.
</li><li>Collaborative and team-oriented with the ability to work independently.
</li><li>Flexible and adaptable in a fast-paced environment.
</li>Strong attention to detail and quality of execution. 
<li>
</li></ul>Here, you will find:
<ul><li>Community, in which authenticity is embraced, and the strength of our differences fuels our collective spirit.
</li><li>Culture of empowerment, learning &amp; growth, that offers you the tools, space and opportunity to learn, innovate and lead
</li><li>Work that brings, fulfillment. From delighting clients every day, to inspiring our industry at large, every action makes a difference
</li></ul>Join us and belong to something beautiful.
</div></div></div><div><div><div><div><div><h2 class="jobSectionHeader">SEPHORA
 
MAISON
 
</h2><div>Sephora&rsquo;s stores offer passionate beauty fans across the world a privileged freedom to touch and test products since 1969.
 
The House provides a superior selection of quality products and always keeps pace with the latest trends.
 
The house is built upon the exceptional talents of its beauty professionals who create a perfect environment for adventurous clients who want to experiment and learn.
 
With the innovative range of products in the Sephora Collection, its distinctive stores and bold commitment to new ideas, the House is always able to surprise and delight its clients.
 
At every touch point with its clients, in store and online, Sephora provides an unconventional approach which has made it the most loved beauty community in the world.</div></div></div></div></div></div></div>

Brand Activations Specialist

MOOEi

Job Offer &ndash; Social Media &amp; PR Specialist (360&deg; Fashion Communications)Location: Dubai, UAE Industry: Luxury Women&rsquo;s Fashion Employment Type: Full-timeAbout UsWe are a luxury women&rsquo;s fashion house redefining elegance and exclusivity through ready-to-wear and couture collections. As we expand regionally and internationally, we are seeking a Social Media &amp; PR Specialist who understands 360&deg; fashion communications &mdash; blending social media, PR, influencer relations, events, and brand positioning into one seamless strategy.Role OverviewThe Social Media &amp; PR Specialist will be the voice and face of the brand, managing both online presence and real-world exposure. This role requires a deep understanding of luxury women&rsquo;s fashion, digital storytelling, and brand positioning. The ideal candidate is equally comfortable creating reels, coordinating with influencers, writing press releases, and organizing fashion events.Key ResponsibilitiesSocial Media (Digital Presence)<ul><li>Create and publish daily posts, reels, and stories across Instagram, TikTok, Facebook, and emerging platforms.</li><li>Engage with the audience: reply to DMs, comments, and customer inquiries in a luxury brand voice.</li><li>Develop monthly content calendars and align them with collection launches and events.</li><li>Monitor performance (engagement, reach, conversions) and optimize content strategy.</li></ul>Public Relations (Reputation &amp; Media)<ul><li>Build and manage relationships with influencers, fashion editors, and stylists.</li><li>Identify, negotiate, and manage influencer collaborations (ambassadors, barter deals, paid partnerships).</li><li>Draft and distribute press releases, press kits, and media coverage reports.</li><li>Secure features in high-end fashion publications (Vogue, Harper&rsquo;s Bazaar, Elle, Grazia).</li></ul>Events &amp; Activations<ul><li>Plan and execute brand events, pop-ups, and collection launches.</li><li>Curate guest lists including VIP clients, media, and influencers.</li><li>Coordinate invitations, media coverage, and event logistics.</li><li>Ensure the brand experience reflects exclusivity and luxury identity.</li></ul>Brand Positioning &amp; Identity<ul><li>Maintain consistent brand tone, voice, and visual identity across all communications.</li><li>Translate the Creative Director&rsquo;s vision into social + PR campaigns.</li><li>Position the brand as a leader in luxury women&rsquo;s fashion in GCC and global markets.</li><li>Monitor competitors and ensure brand differentiation.</li></ul>360&deg; Strategy &amp; Growth<ul><li>Report on performance across social, PR, and events.</li><li>Suggest strategies to grow brand awareness and loyalty.</li><li>Monitor online mentions and protect brand reputation.</li><li>Collaborate with marketing and sales teams to align campaigns with business goals.</li></ul>Qualifications<ul><li>Proven experience in social media, PR, and events &mdash; ideally in the luxury fashion sector.</li><li>Strong knowledge of women&rsquo;s fashion trends and GCC fashion culture.</li><li>Existing network of influencers, stylists, and media contacts is a strong plus.</li><li>Excellent communication and negotiation skills.</li><li>Creative mindset with strong visual storytelling ability.</li><li>Fluent in English (Arabic is a plus).</li></ul>We Offer<ul><li>A creative and inspiring work environment in a luxury fashion house.</li><li>Competitive salary + performance-based incentives.</li><li>Opportunities to attend international fashion events and collaborate with high-profile influencers.</li><li>Career growth in PR, brand management, and international fashion exposure.</li></ul>To Apply: Send your CV and portfolio (examples of social/PR campaigns you&rsquo;ve managed) via WhatsApp 058 888 8864Job Types: Full-time, Permanent, ContractPay: AED3,000.00 - AED4,000.00 per month

Social Media & PR Manager

Techmart

Techmart is a leading distribution company in the Middle East region, specializing in Ecosystem Products (Telecom &amp; IT), Gaming, Lifetystyle &amp; many other product categories across the Middle East. We are looking for Social Media Specialist to manage our strategic social accounts.Position OverviewWe are seeking a creative and detail-oriented Social Media Specialist to manage and grow our online presence across various platforms. The ideal candidate will be responsible for creating engaging content, analyzing performance metrics, and implementing strategies that enhance brand awareness, audience engagement, and community growth.Key Responsibilities<ul><li>Develop, implement, and manage social media strategies aligned with business goals.</li><li>Create, edit, and publish high-quality, engaging content (posts, stories, reels, videos, etc.) across platforms (Instagram, Facebook, LinkedIn, X, TikTok, etc.).</li><li>Monitor social media channels, respond to comments/messages, and build meaningful community interactions.</li><li>Stay up to date with social media trends, platform updates, and industry best practices.</li><li>Collaborate with marketing, design, and content teams to ensure brand consistency.</li><li>Track, analyze, and report on social media performance metrics (engagement, reach, conversion).</li><li>Manage paid campaigns, including budgeting, targeting, and performance optimization.</li><li>Suggest and implement new features (e.g., contests, live sessions, influencer collaborations) to increase brand awareness.</li></ul>Qualifications<ul><li>Bachelor&rsquo;s degree in Marketing, Communications, Media, or related field.</li><li>Proven work experience as a Social Media Specialist, Coordinator, or similar role.</li><li>Strong understanding of social media platforms, tools, and analytics (e.g., Meta Business Suite, Hootsuite, Google Analytics).</li><li>Excellent writing, editing, and communication skills.</li><li>Creative mindset with a good eye for design and storytelling.</li><li>Ability to manage multiple projects and meet deadlines.</li><li>Knowledge of SEO, content marketing, and digital advertising is a plus.</li></ul>Skills &amp; Competencies<ul><li>Creativity and innovation in content creation.</li><li>Data-driven mindset with strong analytical skills.</li><li>Strong interpersonal and teamwork skills.</li><li>Adaptability and ability to work in a fast-paced environment.</li></ul>Benefits<ul><li>Competitive salary and performance bonuses.</li><li>Collaborative and creative work environment.</li><li>Flexible work arrangements (if applicable).</li></ul>Job Type: Full-timePay: From AED10,000.00 per month

Social Media Specialist

Blue Shark Real Estate LLC

Are you a creative and results-driven Digital Marketing Specialist looking to make an impact? Join our dynamic team at Blue Shark Real Estate, where innovation meets opportunity.Key Responsibilities:<ul><li>Plan, develop, and execute digital marketing campaigns across social media, email, and other digital channels.</li><li>Manage and optimize paid ad campaigns (Google Ads, Facebook Ads, Instagram).</li><li>Create engaging content aligned with our brand and marketing goals.</li><li>Track, analyze, and report on campaign performance to ensure continuous improvement.</li><li>Collaborate with internal teams to support lead generation and brand awareness.</li></ul>Requirements:<ul><li>Proven experience in digital marketing (preferably in the real estate sector).</li><li>Proficiency in social media management and advertising platforms.</li><li>Strong knowledge of SEO, Google Analytics, and content creation.</li><li>Excellent communication and organizational skills.</li><li>Graphic design experience is a plus.</li></ul>What We Offer:<ul><li>Competitive salary + performance-based incentives. (salary will discuss upon interview)</li><li>Opportunity to grow with a fast-expanding company.</li><li>Creative and collaborative work environment.</li></ul>How to Apply: Send your CV/Portfolio to info@blue-shark.ae with the subject line: Digital Marketing Specialist Application Job Type: Full-time

Digital Marketing Specialist

Plan B Events & Advertising

Position: Public Relations (PR) SpecialistExperience Required: 3 &ndash; 5 YearsLocation: Dubai - UAEAbout the RoleWe are seeking a dynamic and results-driven PR Specialist to join our team. The ideal candidate will have 3&ndash;5 years of proven experience in managing PR activities, handling multiple accounts (including in-house brands), and strengthening client relationships by aligning our offerings with their needs.Key ResponsibilitiesDevelop and implement PR strategies and campaigns to enhance visibility and reputation.Manage multiple and in-house accounts, ensuring consistent and impactful communication.Build and maintain strong relationships with clients, showcasing the value of our offerings and ensuring alignment with their goals.Connect the company&rsquo;s services/offerings with client needs through effective storytelling and positioning.Draft, edit, and distribute press releases, media kits, newsletters, and other PR materials.Build and nurture relationships with journalists, media outlets, influencers, and stakeholders.Organize and coordinate PR events, press conferences, and brand activations.Monitor, analyze, and report on PR campaign performance and media coverage.Handle crisis communication and reputation management effectively.RequirementsBachelor&rsquo;s degree in Public Relations, Communications, Journalism, Marketing, or related field.3&ndash;5 years of proven PR experience, preferably in industry &ndash; Real Estate, Corporate, etc.Strong ability to manage multiple accounts and client relationships effectively.Excellent communication, presentation, and interpersonal skills with the ability to demonstrate relationship-building capabilities.Established media network and understanding of digital PR/social media engagement.Proactive, creative, and detail-oriented with strong organizational skills.What We OfferCompetitive salary and benefits.Growth opportunities in a dynamic and fast-paced environment.A collaborative team culture that values innovation and client-centric approaches.Are you a storyteller who knows how to build strong relationships and craft powerful brand messages?We&rsquo;re looking for a PR Specialist (3&ndash;5 years&rsquo; experience) to join our team!Location: Dubai - UAEIf you&rsquo;re ready to make an impact, apply now and let&rsquo;s grow together!Job Type: Full-time

PR Specialist

Explore 2213+ Brand specialist in Dubai this October. Find roles across top companies and apply now to boost your career.

2213 brand specialist jobs IN Dubai

Brand Specialist

Brand Specialist

Brand Activations Specialist

Social Media & PR Manager

Social Media Specialist

Digital Marketing Specialist

PR Specialist