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brand strategy manager

<div>
 
 We are seeking an experienced
 
 Brand Manager
 
 to lead, strengthen, and elevate our brand&rsquo;s presence across all touchpoints. The ideal candidate will have a strong understanding of brand strategy, consumer insights, and integrated marketing, along with hands-on experience in developing and executing impactful campaigns.
 
 
 
 
 
 
 Qualification &amp; Experience:
 
 
 
 
 
 <ul>
 <li>
 BBA/MBA with 5-6 years of experience in Brand management preferably in FMCG industry.
 </li>
 </ul>
 
 
 
 
 
 Roles &amp; Responsibilities:
 
 
 
 
 
 <ul>
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 Carry out meeting sessions with team on regular basis and seek report on branding position in the market.
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 </ul>
 
 
 
 <ul>
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 Analyze existing marketing situation to highlight any deficiencies in the strategy being implemented.
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 </ul>
 
 
 
 <ul>
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 Advise subordinates regarding necessary improvements to enhance the impact of campaigns.
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 </ul>
 
 
 
 <ul>
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 Lead all activities regarding short term project execution; Supervise each phase of every brand project that includes planning, strategizing, brainstorming, rationalizing and executing.
 </li>
 </ul>
 
 
 
 <ul>
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 Ensure successful completion of each step by the subordinates; Supervise these activities and analyze the progress.
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 </ul>
 
 
 
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 Share information regarding current standing of the brand in market; Collaborate with senior management for strategizing long term plans for branding of each product.
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 </ul>
 
 
 
 <ul>
 <li>
 Analyze current brand positioning with team; Highlight any deficiencies in existing organizational strategy with respect to set milestones.
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 </ul>
 
 
 
 <ul>
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 Collaborate with New Product Development and Planning and Development department to identify objectives of the project.
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 </ul>
 
 
 
 <ul>
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 Initiate discussions to brainstorm ideas for achieving set targets; Share strategies with subordinates to achieve targets.
 </li>
 </ul>
 
 
 
 <ul>
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 Exchange data statistics with team on monthly basis; Carry out statistical analysis on branding data extracted from the system.
 </li>
 </ul>
 
 
 
 <ul>
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 Coordinate with subordinates for preparing branding reports of each activity being carried out; Lead all data management activities performed by team members.
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 </ul>
 
 
 
 <ul>
 <li>
 Ensure timely formulation of brand reports on the basis of current statistics by subordinates; Present brand reports quarterly about number of sales of relevant products; Seek insights after analysis of these reports from senior management.
 </li>
 </ul>
 
 
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Brand Manager

Reckitt

<div>
 We are Reckitt
 
 
 Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.
 
 
 Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
 
 
 Marketing
 
 
 Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.
 
 
 Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.
 
 
 With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&amp;D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.
 
 
 With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.
 
 
 
 About The Role
 
 
 
 The Brand Manager is responsible for the development of assigned Power Brands through the achievement of specific growth objectives, and for building brand equity via holistic marketing plans. The position plays a crucial in the development of the overall category strategy.
 
 
 The Brand Manager reports into the Category Manager, who reports into the Country Marketing Director
 
 
 Your responsibilities
 
 
 Strategic
 
 
 <ul>
 <li>
 Contribute to Reckitt Innovation by delivering a product development programme to generate consistent sales and profit Growth.
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 Initiate and manage market research projects to deliver powerful consumer/ customer insights as the basis for long term brand growth and develop these insights into achievable plans.
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 Contribute to the development of long-term and short-term category strategies.
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 Lead the development of local copy strategy / executions and/or to ensure adaptation possible for other regions.
 
 
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 </ul>
 Operational
 
 
 <ul>
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 Manage a brand within the context of the agreed strategies to maximise long term sales and profitability, taking full P&amp;L responsibility.
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 Develop, recommend and lead the execution of local marketing plans for assigned brands and manage the effective deployment of the marketing budget
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 In close co-operation with the Sales function and Trade Marketing, identify trade needs / opportunities, develop pricing and distribution strategies and trade promotions for assigned brands
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 Develop, recommend and execute annual marketing plan activities, including local Media strategy and plans
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 Oversee, manage and coach the Assistant Brand Manager(s) on a regular basis.
 
 
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 </ul>
 The experience we're looking for
 
 
 <ul>
 <li>
 Educated to minimum bachelor&rsquo;s degree level in a business-related subject from a recognised University
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 Minimum of 5 years marketing experience; must be able to demonstrate outstanding marketing skills and potential developed within an FMCG environment.
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 Planning and Monitoring ability: leads in the development of portfolio strategy. Proactively collect and analyse relevant data and, where necessary, seek new data sources to identify opportunities for corrective action and growth.
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 Building Business / Customer Relationships: Effective in finding mutual long- &amp; short-term gains among diverse stakeholder interests whenever possible. Maintain ongoing communication and influence with key stakeholders.
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 Understanding of Market Research
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 Innovation &amp; Creativity: Champion product development process and business improvement in order to ensure quick responses to changes in consumer needs
 
 
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 </ul>
 The skills for success
 
 
 Data Analysis, Ecommerce, Adaptability and Innovation, Social Media, Ecommerce data, Digital Marketing Expertise, E-commerce Platforms, FMCG/Consumer Health Experience, Brand Management, Project Management, Analysing sales, Customer Relationship Management (CRM).
 
 
 What we offer
 
 
 With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
 
 
 We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
 
 
 Equality
 
 
 We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.
 
 
 All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.
</div>

KDYS LAB Pvt Ltd

Job Summary: KDYS LAB is looking for a strategic Brand Manager to lead our market presence. You will be the guardian of our brand, ensuring consistent messaging and driving growth strategies across creative and tech verticals.Responsibilities:<ul><li>Develop and execute brand strategies to increase market awareness.</li><li>Oversee content creation and ensure alignment with brand guidelines.</li><li>Analyze market trends and competitor activities to identify opportunities.</li><li>Collaborate with creative and sales teams to launch new initiatives.</li></ul>Requirements:<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or related field.</li><li>Proven experience in brand management or marketing strategy.</li><li>Excellent communication and leadership skills.</li><li>Ability to think creatively and analytically.</li></ul>Perks &amp; Benefits:<ul><li>Medical reimbursement (Employee &amp; Family)</li><li>Meal &amp; Fuel allowances</li><li>Bi-annual increments &amp; Leave encashment</li><li>Location: NASTP 2, Karachi</li><li>Shift: 9 AM &ndash; 6 PM (Mon-Fri, Alternate Saturdays)</li></ul>Job Type: Full-timePay: Rs100,000.00 - Rs140,000.00 per monthApplication Question(s):<ul><li>What is your Current and Expected Salary?</li></ul>Work Location: In person

Lime Software Logics (SMC-PVT) Limited

Job Title: Brand Manager Job Timings: 8 PM to 5 AM (Mon to Fri) Job Location: Karachi Employment type: Full-timeAbout the role We are looking for a proactive, results-driven Brand Manager to join and grow our brand presence across websites, landing pages, blogs, and social media channels. The role combines organic social media strategy, reputation management and content creation. The ideal candidate is a strategic thinker, hands-on executor, and strong collaborator who thrives in a fast-paced environment.Key responsibilities<ul><li>Own and manage the company&rsquo;s online presence across all channels (website, landing pages, blog, social platforms).</li><li>Develop and execute organic social media strategies to grow audience, engagement, and brand awareness.</li><li>Create high-quality content (copy, visuals, short-form video) tailored to platform and audience.</li><li>Implement reputation management processes: monitor and respond to reviews, manage Trustpilot/Sitejabber/Glassdoor presence, and mitigate negative feedback.</li><li>Manage community engagement, respond to user inquiries, and build customer loyalty.</li><li>Produce marketing collateral: brochures, PDF proposals, campaign assets, and sales support materials.</li><li>Monitor, analyze, and report on performance metrics; provide data-driven recommendations to optimize content and outreach.</li><li>Coordinate with creative, content, and sales teams to ensure cohesive campaign execution.</li></ul>Required qualifications<ul><li>Bachelor&rsquo;s degree in Marketing, Communications, or a related field.</li><li>2&ndash;4 years&rsquo; hands-on experience in organic social media marketing and online reputation management.</li><li>Strong written and verbal communication skills; excellent content creation and copywriting capability.</li><li>Experience with Facebook, LinkedIn, Instagram, YouTube, Twitter/X, and review platforms (Trustpilot, Sitejabber, Glassdoor).</li><li>Analytical mindset: comfortable interpreting performance data and suggesting optimizations.</li><li>Proactive, creative, adaptable; able to work independently and within cross-functional teams.</li></ul>Job Type: Full-timePay: Rs130,000.00 - Rs150,000.00 per monthApplication Question(s):<ul><li>Are you comfortable working in a night shift?</li></ul>Experience:<ul><li>Brand Management: 3 years (Preferred)</li></ul>Work Location: In person

HRCONSOL

HRCONSOL &ndash; Leading the E-Commerce Industry TransformationPosition: Brand Manager Location: Karachi Timings: 6:00 PM &ndash; 3:00 AM Apply at: jobs@hrconsol.comRole OverviewAs an Brand Manager, you&rsquo;ll support the brand team in developing and executing comprehensive brand strategies, leading multi-channel campaigns, analyzing performance metrics, and ensuring our brands remain relevant, competitive, and profitable. You will play a vital role in the growth of brands across digital and traditional touchpoints.Key Responsibilities<ul><li>Assist in developing brand plans through market research, consumer insights, and competitor analysis.</li><li>Support product launches, packaging revamps, digital campaigns, influencer &amp; affiliate programs, and other marketing initiatives.</li><li>Coordinate with creative, content, and digital teams to design campaign assets (social media, video, email, and display).</li><li>Manage campaign rollouts across e-commerce, retail, and online marketplaces, ensuring timely delivery and brand consistency.</li><li>Monitor brand performance metrics (awareness, sales, e-commerce KPIs, ROI) and provide actionable insights.</li><li>Collaborate with the analytics team to extract and interpret data (customer behavior, traffic sources, conversions).</li><li>Assist in budget tracking to ensure effective ROI on marketing spend.</li><li>Partner cross-functionally with product, supply chain, and operations teams for seamless execution and consistent branding.</li><li>Stay updated on emerging trends in digital marketing, social commerce, and new online marketplaces to propose innovative strategies.</li><li>Ensure all campaigns and materials align with brand identity, compliance, and legal standards.</li></ul>Qualifications &amp; Skills<ul><li>Bachelor&rsquo;s in Marketing, Business Administration, or Communications. MBA preferred.</li><li>2&ndash;7 years of experience in brand management, marketing, or e-commerce.</li><li>Prior experience in top FMCGs (P&amp;G, Unilever, Nestl&eacute;, National Foods, Colgate Palmolive, L&rsquo;Or&eacute;al, etc.) will be highly valued.</li><li>Strong analytical skills &ndash; comfortable with data interpretation, KPI tracking, and strategic reporting.</li><li>Creative mindset with the ability to conceptualize impactful digital campaigns.</li><li>Excellent communication &amp; presentation skills with cross-functional collaboration experience.</li><li>Proficiency in MS Office / Google Workspace and knowledge of analytics tools (Google Analytics, Meta Ads Manager, etc.).</li><li>Self-driven, adaptable, and comfortable working in fast-paced, global environments.</li><li>Strong organizational and multitasking abilities.</li></ul>Preferred Attributes<ul><li>Hands-on experience in e-commerce, D2C, or online marketplace brands.</li><li>Familiarity with influencer, affiliate, or performance marketing.</li><li>Experience working in remote or hybrid models across time zones.</li><li>Strategic thinking with the ability to blend creativity and business acumen.</li></ul>What We Offer<ul><li>A chance to work with a leading e-commerce powerhouse and contribute directly to global brand growth.</li><li>Cross-functional exposure across marketing, analytics, and operations.</li><li>Career development opportunities with a performance-driven culture.</li><li>Flexible hybrid work model and growth-focused environment.</li><li>Opportunity to be part of HRCONSOL&rsquo;s digital revolution in e-commerce branding.</li></ul>Job Type: Full-timePay: Rs200,000.00 - Rs500,000.00 per monthWork Location: In person

HR Ways

About Our Client: &#65279;Our client is a global leader in workplace behavior change, empowering businesses to cultivate skills and habits that drive safety, health, and productivity since 1992.What We're Looking For:We are looking for an experienced Senior Content Strategist with 3 to 5 years of hands-on experience in content management, strategy, and marketing. The ideal candidate will be responsible for managing end-to-end content workflows and developing comprehensive content strategies across multiple channels including blogs, social media, cold campaigns, and whitepapers. A strategic thinker with excellent organizational skills and a deep understanding of content marketing is essential for this role.Responsibilities:<ul><li>Develop, manage, and optimize content workflows to ensure timely delivery and high-quality output.</li><li>Create comprehensive content strategies that align with business goals and target audiences across multiple platforms.</li><li>Manage the blog editorial calendar including topic ideation, keyword strategy, content creation, and final publishing.</li><li>Collaborate with SEO and marketing teams to integrate keyword research and SEO best practices into content.</li><li>Develop and execute content marketing campaigns to support lead generation and brand positioning objectives.</li><li>Monitor content performance using analytics tools, reporting insights and recommending improvements.</li><li>Work cross-functionally with design, social media, and sales teams to ensure cohesive brand messaging and campaign execution.</li><li>Stay updated on industry trends, content marketing innovations, and best practices including AI content automation.</li></ul>What's Required:Content Management:<ul><li>3 to 5 years of professional experience in managing content workflows.</li><li>Proven ability to oversee content calendars, ensuring smooth workflow from ideation to publication.</li></ul>Content Strategy:<ul><li>Experience in creating full content strategies tailored for different content types such as blogs, landing pages, social media, cold outreach campaigns, whitepapers, and more.</li><li>Expertise in managing blog editorial calendars, including topic selection, keyword research and final publication.</li></ul>Content Marketing:<ul><li>Ability to develop and implement effective content marketing strategies to drive lead generation and brand awareness.</li><li>Strong understanding of content promotion tactics and measurement of content marketing ROI.</li></ul>AI Content Automation:<ul><li>Experience integrating AI solutions to streamline content production, improve efficiency, and maintain quality standards.</li><li>Ability to balance automated content generation with human oversight to ensure relevance and brand voice consistency.</li></ul>Other Details:Work Mode: Onsite, KarachiExperience: 3-5 yearsDays: &#65279;Monday to FridayTiming: &#65279;9AM-6PM&#65279;Benefits:<ul><li>Annual performance-based increments and bonuses</li><li>Health insurance</li><li>Life Insurance, and more</li></ul>About HR Ways:HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from worlds biggest SaaS Companies to most competitive Startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world. Join our WhatsApp Channel https://shorturl.at/983azto stay updated or visit www.hrways.co to know more.Job Type: Full-timeWork Location: In person

Content Strategy Manager

ibex. Pakistan

<div>
 
 
 Job Description:
 
 
 <ol>
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 Conduct market research and competitive analysis to identify target audiences, market opportunities, and challenges.
 </li>
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 Develop and execute integrated marketing campaigns across various channels, including digital, social media, email, content marketing, public relations, and traditional media.
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 Track campaign performance, analyze results, and make data-driven adjustments to optimize campaigns.
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 Track and analyze marketing expenses to ensure ROI.
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 Stay current on industry trends, competitor activities, and consumer behavior.
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 Contribute to the development and maintenance of the brand identity and messaging.
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 Ensure brand consistency across all marketing channels.
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 Develop and execute content marketing strategies, including blog posts, articles, white papers, and social media content.
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 Manage the creation and distribution of high-quality content.
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 Manage marketing projects from inception to completion, ensuring projects are delivered on time and within budget.
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 Collaborate with cross-functional teams to ensure successful project execution.
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 </ol>
 
 
 
 
 
 Qualifications:
 
 
 <ol>
 <li>
 Bachelor's degree in Marketing, Business Administration, or a related field.
 </li>
 <li>
 Proven experience developing and executing successful marketing campaigns.
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 <li>
 Proficiency in marketing automation tools (e.g., HubSpot) is a plus.
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 <li>
 1-2 years of experience in brand marketing.
 </li>
 </ol>
 
 
</div>

Brand Strategist

Explore 942+ Brand strategy manager in Karachi this December. Find roles across top companies and apply now to boost your career.

942 brand strategy manager jobs IN Karachi

Brand Manager

Brand Manager

Brand Manager

Brand Manager

Brand Manager

Content Strategy Manager

Brand Strategist