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Reckitt

<div>
 We are Reckitt
 
 
 Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.
 
 
 Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
 
 
 Marketing
 
 
 Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.
 
 
 Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.
 
 
 With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&amp;D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.
 
 
 With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.
 
 
 
 About The Role
 
 
 
 The Brand Manager is responsible for the development of assigned Power Brands through the achievement of specific growth objectives, and for building brand equity via holistic marketing plans. The position plays a crucial in the development of the overall category strategy.
 
 
 The Brand Manager reports into the Category Manager, who reports into the Country Marketing Director
 
 
 Your responsibilities
 
 
 Strategic
 
 
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 Contribute to Reckitt Innovation by delivering a product development programme to generate consistent sales and profit Growth.
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 Initiate and manage market research projects to deliver powerful consumer/ customer insights as the basis for long term brand growth and develop these insights into achievable plans.
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 Contribute to the development of long-term and short-term category strategies.
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 Lead the development of local copy strategy / executions and/or to ensure adaptation possible for other regions.
 
 
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 Operational
 
 
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 Manage a brand within the context of the agreed strategies to maximise long term sales and profitability, taking full P&amp;L responsibility.
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 Develop, recommend and lead the execution of local marketing plans for assigned brands and manage the effective deployment of the marketing budget
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 In close co-operation with the Sales function and Trade Marketing, identify trade needs / opportunities, develop pricing and distribution strategies and trade promotions for assigned brands
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 Develop, recommend and execute annual marketing plan activities, including local Media strategy and plans
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 Oversee, manage and coach the Assistant Brand Manager(s) on a regular basis.
 
 
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 The experience we're looking for
 
 
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 Educated to minimum bachelor&rsquo;s degree level in a business-related subject from a recognised University
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 Minimum of 5 years marketing experience; must be able to demonstrate outstanding marketing skills and potential developed within an FMCG environment.
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 Planning and Monitoring ability: leads in the development of portfolio strategy. Proactively collect and analyse relevant data and, where necessary, seek new data sources to identify opportunities for corrective action and growth.
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 Building Business / Customer Relationships: Effective in finding mutual long- &amp; short-term gains among diverse stakeholder interests whenever possible. Maintain ongoing communication and influence with key stakeholders.
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 Understanding of Market Research
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 Innovation &amp; Creativity: Champion product development process and business improvement in order to ensure quick responses to changes in consumer needs
 
 
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 The skills for success
 
 
 Data Analysis, Ecommerce, Adaptability and Innovation, Social Media, Ecommerce data, Digital Marketing Expertise, E-commerce Platforms, FMCG/Consumer Health Experience, Brand Management, Project Management, Analysing sales, Customer Relationship Management (CRM).
 
 
 What we offer
 
 
 With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
 
 
 We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
 
 
 Equality
 
 
 We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.
 
 
 All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.
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Brand Manager

HRCONSOL

We are hiring a Brand Manager (Karachi) for our leading client in the entertainment &amp; leisure industry.Location: KarachiPackage: 120,000 &ndash; 140,000 + other benefits Travel: Occasional travel to nationwide outlets for campaigns and activationsApply Now :jobs@hrconsol.comKey ResponsibilitiesBrand Strategy &amp; PositioningDevelop and execute brand strategies aligned with organizational objectives.Ensure consistent brand identity and messaging across all outlets.Analyze market trends, customer insights, and competitor activities to refine brand direction.Marketing &amp; PromotionPlan and implement ATL, BTL, and digital marketing campaigns.Coordinate with operations and business teams for promotional offers, seasonal festivals, and thematic events.Lead social media management, influencer collaborations, and community engagement activities.Customer Experience &amp; EngagementWork with operations and events teams to translate brand strategy into on-ground experiences.Introduce engagement activities (character meet &amp; greet, shows, themed weekends, etc.).Monitor customer feedback and online reviews to elevate brand perception.Collaboration &amp; PartnershipsDevelop partnerships with schools, corporates, and brand collaborators.Oversee co-branding initiatives ensuring alignment with guidelines.Performance TrackingMeasure ROI of campaigns and track performance metrics (footfall, sales impact, engagement).Conduct brand health analysis and competitor benchmarking.Requirments:Bachelor&rsquo;s/Master&rsquo;s in Marketing, Business Administration, or a related field.4&ndash;6 years of experience in brand or marketing management (retail, FMCG, or entertainment preferred).Strong understanding of digital marketing and customer engagement.Creative mindset with solid communication and presentation skills.Ability to manage multiple city-wide campaigns and brand activities.Job Type: Full-timePay: Rs120,000.00 - Rs140,000.00 per monthWork Location: In person

10Pearls

<div>
 
 Company Overview:
 
 
 
 10Pearls is an end-to-end digital technology services partner helping businesses utilize technology as a competitive advantage. We help our customers digitalize their existing business, build innovative new products, and augment their existing teams with high performance team members. Our broad expertise in product management, user experience/design, cloud architecture, software development, data insights and intelligence, cyber security, emerging tech, and quality assurance ensures that we are delivering solutions that address business needs. 10Pearls is proud to have a diverse clientele including large enterprises, SMBs and high growth startups. We work with clients across industries, including healthcare/life sciences, education, energy, communications/media, financial services, and hi-tech. Our many long-term, successful partnerships are built upon trust, integrity and successful delivery and execution.
 
 
 
 About The Role
 
 
 
 10Pearls is looking for a creative and strategic Motion Designer / Brand &amp; Growth Designer who can bring ideas to life through movement, storytelling, and data informed brand thinking. This role blends motion design, brand marketing, AI powered content, and digital growth initiatives, working closely with design, marketing, product, and leadership teams. If you enjoy shaping brand narratives, experimenting with AI tools, and designing visuals that drive measurable impact, this role is for you.
 
 
 
 What We&rsquo;re Looking For
 
 
 
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 3 to 5 years of experience across motion design, brand marketing, or digital growth roles
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 Strong creative and strategic mindset with a passion for experimentation and storytelling
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 Comfortable working in fast paced, cross functional environments
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 Organized, proactive, and ownership driven
 
 
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 Key Responsibilities
 
 
 
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 Create high quality motion design assets for brand campaigns, product marketing, digital platforms, and internal communications
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 Lead brand positioning and messaging across multiple channels in collaboration with marketing and product teams
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 Design and execute campaign strategies that support brand awareness, engagement, and growth goals
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 Develop AI powered content and automation workflows to improve efficiency, scale, and consistency
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 Contribute to digital growth initiatives through data informed creative experimentation
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 Collaborate closely with UI UX designers, marketers, engineers, and stakeholders to ensure cohesive storytelling
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 Develop static graphics and layouts when required
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 Manage multiple projects and deadlines while maintaining high execution quality
 
 
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 Brand, Growth &amp; AI Focus
 
 
 
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 Design and implement AI driven marketing programs for content creation, motion, and campaign support
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 Track performance metrics and campaign effectiveness, using insights to optimize creative output
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 Manage stakeholder relationships, expectations, and reporting with clarity and professionalism
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 Stay updated with emerging trends in motion design, brand strategy, and AI driven marketing tools
 
 
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 Required Skills &amp; Tools
 
 
 
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 Strong hands-on experience with Adobe After Effects
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 Working knowledge of Illustrator, Photoshop, Premiere Pro, and Figma
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 Good understanding of animation basics, storytelling, timing, and visual hierarchy
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 Comfortable using modern AI tools for design, motion, content, and automation
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 Ability to work with prompt driven tools to generate and refine creative ideas
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 Open to experimenting with new tools and workflows
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 Able to iterate quickly, take feedback, and improve output
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 Balance creative quality with business and performance goals
 
 
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 Leadership &amp; Collaboration
 
 
 
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 Demonstrated ability to lead creative initiatives and mentor junior designers when needed
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 Strong cross functional collaboration skills with design, marketing, and product teams
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 Ability to clearly communicate creative strategy and decisions to non-design stakeholders
 
 
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 Nice to Have
 
 
 
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 Experience working with SaaS, AI driven products, or technology focused brands
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 Exposure to analytics tools and performance driven campaign optimization
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 Experience contributing to or evolving brand systems at scale
 
 
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 Why Join 10Pearls
 
 
 
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 Opportunity to shape brand and motion storytelling for global clients
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 Work within a mature product and design organization
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 Exposure to AI driven innovation and growth initiatives
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 A culture that values ownership, experimentation, and continuous learning
 
 
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 Powered by JazzHR
 
 
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Motion/Brand & Growth Designer - Morning Shift

Petra Brands

<div>Company: Petra Brands
Location: Pakistan
Position Type: Full-Time
Working Days: Monday &ndash; Friday
Work Shift: 9:00 AM &ndash; 6:00 PM PKT
About Petra Brands:
Petra Brands is a fast-growing, international company dedicated to bringing innovative and high-quality products to market across multiple channels, including retail, Amazon, and Etsy. We&rsquo;re committed to staying ahead of trends and creating products that resonate across markets. Our team values creativity, data-driven insights, and market agility, enabling us to launch products that make an impact worldwide.
Position Overview:
We are seeking a Product Strategy Analyst to drive our product strategy by identifying early-growth trends, tracking competitor movements, and creating actionable product ideas for our core brands: Luna, Fomin, House of Party (HOP), and SuperGoods. This role involves developing and implementing a comprehensive research system to spot trends, analyze cross-market potential, and collaborate with the development team to bring high-potential product ideas to market. You will be responsible for translating your findings into market-ready concepts, working with the team from idea inception through to product launch.
Key Responsibilities:
1. Trend Identification and Product Ideation<ul><li>
Monthly Product Ideas Report:</li></ul>
Conduct in-depth research on emerging trends and deliver a report with 10 trend-based product ideas on the first Monday of each month.<ul><li>
Market-Ready Ideas:</li></ul>
Ensure that at least 4 of these ideas are viable for immediate development, aligning with brand goals, market demand, and channel suitability for ret il, Amazon, and Etsy.<ul><li>
Presentation and Review:</li></ul>
Present these ideas in a monthly meeting with leadership (you and Sophie) to discuss each concept&rsquo;s potential. Provide data-backed insights and a clear rationale for each idea, ready to answer questions about target market and competitive landscape.
2. Research and System Development<ul><li>
Comprehensive Trend Research System:</li></ul>
Develop, implement, and refine a system to track emerging trends across retail, Amazon, and Etsy, capturing trend history, early growth signals, competitor insights, and product potential.<ul><li>
Automation and Efficiency:</li></ul>
Explore opportunities for automation and improved efficiencies within the trend tracking process, such as integrating software tools, APIs, or automation workflows to streamline data collection, processing, and reporting.<ul><li>
Trend Tracking and Archiving:</li></ul>
Build and maintain a database to log trend data with supporting details, updated monthly, for quick reference and forecasting.<ul><li>
Continuous Improvement:</li></ul>
Conduct quarterly reviews of the research system, identifying new data sources, refining tools, and enhancing processes to improve trend analysis accuracy and streamline efforts across multiple product categories.
3. Cross-Functional Collaboration on Product Development<ul><li>
Support in Product Development:</li></ul>
Collaborate with the product development team to bring shortlisted product ideas to life, providing ongoing trend insights, competitor benchmarks, and additional research support until the product is market-ready.<ul><li>
Team Communication:</li></ul>
Serve as a reliable resource for the development team, regularly sharing research updates and providing support for product ideas contributed by other team members.
4. Monthly Market Recap and Competitor Overview<ul><li>
Market Recap Report:</li></ul>
At the beginning of each month, deliver a Market Recap and Competitor Overview for Luna, Fomin, and SuperGoods to inform development strategies.<ul><li>
Trend and Competitor Insights:</li></ul>
 Include emerging trends, competitor activity, and Relevant consumer behavior shifts that could impact brand positioning or product development.<ul><li>
Product Suggestions (Optional):</li></ul>
When relevant, recommend product ideas that align with significant market opportunities or unmet demand.
5. Accuracy and Performance Tracking<ul><li>
Trend &amp; Product Suggestion Accuracy:</li></ul>
Maintain an 80% accuracy rate in trend identification and product suggestions, with performance evaluated quarterly based on alignment with market success.<ul><li>
Quarterly Review:</li></ul>
Participate in a quarterly review to assess the effectiveness of trend forecasts, identify areas for refinement, and improve the accuracy of future trend-based recommendations.
Key Performance Indicators (KPIs):<ul><li>
Monthly Trend-Based Product Ideas Submission:</li></ul>
Present 10 product ideas with a comprehensive report on the first Monday of each month. At least 4 of these ideas should be viable and ready for potential production.<ul><li>
Monthly Market Recap and Competitor Overview:</li></ul>
Submit a recap for Luna, Fomin, and SuperGoods at the start of each month.<ul><li>
Trend &amp; Product Suggestion Accuracy:</li></ul>
Maintain an 80% accuracy rate in trend forecasting and product suggestions, assessed quarterly.<ul><li>
Streamlined &amp; Improved Research System:</li></ul>
Build a research system that can allow for 70%+ accuracy in early trend detection by utilizing multiple styles of data sets. Must embed automations to reduce reliance on manual entry and streamline efficiency and improve quality of research. By next appraisal, should have successfully built the foundations for this system and used it to produce some new product ideas.</div>

Product Strategy Strategist

ibex. Pakistan

<div>
 
 
 Job Description:
 
 
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 Conduct market research and competitive analysis to identify target audiences, market opportunities, and challenges.
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 Develop and execute integrated marketing campaigns across various channels, including digital, social media, email, content marketing, public relations, and traditional media.
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 Track campaign performance, analyze results, and make data-driven adjustments to optimize campaigns.
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 Track and analyze marketing expenses to ensure ROI.
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 Stay current on industry trends, competitor activities, and consumer behavior.
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 Contribute to the development and maintenance of the brand identity and messaging.
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 Ensure brand consistency across all marketing channels.
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 Develop and execute content marketing strategies, including blog posts, articles, white papers, and social media content.
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 Manage the creation and distribution of high-quality content.
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 Manage marketing projects from inception to completion, ensuring projects are delivered on time and within budget.
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 Collaborate with cross-functional teams to ensure successful project execution.
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 Qualifications:
 
 
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 Bachelor's degree in Marketing, Business Administration, or a related field.
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 Proven experience developing and executing successful marketing campaigns.
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 Proficiency in marketing automation tools (e.g., HubSpot) is a plus.
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 1-2 years of experience in brand marketing.
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 </ol>
 
 
</div>

Brand Strategist

THESKINFIT

The Brand Planning &amp; Strategy Manager at TheSkinFit will own the end-to-end brand and growth journey, from brand positioning and campaign strategy to website experience, pricing, and customer lifecycle optimization.This role sits at the intersection of brand, growth, product, and commercial teams, translating business goals into integrated strategies, campaigns, and execution plans that drive sustainable growth, profitability, and brand equity.Key Responsibilities1. Brand Strategy &amp; Planning<ul><li>Own TheSkinFit&rsquo;s brand strategy including positioning, messaging, and customer segmentation.</li><li>Define how the brand consistently appears across campaigns, the website, content, and channels.</li><li>Translate business and category goals into quarterly and annual brand &amp; growth plans.</li><li>Identify white spaces for brand differentiation in a competitive beauty &amp; skincare market.</li></ul>2. End-to-End Campaign Strategy &amp; Execution<ul><li>Lead end-to-end campaign planning including concept, customer hook, pricing logic, mechanics, and execution.</li><li>Ensure campaigns align with both brand narrative and commercial goals.</li><li>Coordinate with performance marketing, social, web, design, category, and commercial teams for seamless execution.</li><li>Own campaign KPIs (GMV, conversion, AOV, repeat, margin) and post-campaign learning loops.</li></ul>3. Customer Journey &amp; Website Experience<ul><li>Own the full customer journey from discovery to repeat purchase.</li><li>Partner with growth/product teams to improve website conversion, merchandising, and storytelling.</li><li>Identify friction points across funnel stages and drive data-backed improvements.</li><li>Ensure brand experience and trust signals are embedded across the website.</li></ul>4. Growth, Pricing &amp; Commercial Strategy<ul><li>Define promotional and pricing strategies in collaboration with commercial teams.</li><li>Balance growth objectives with margin and profitability discipline.</li><li>Lead competitor benchmarking and market intelligence.</li><li>Support category and supply teams with demand planning linked to campaigns.</li></ul>5. Data, Insights &amp; Experimentation<ul><li>Track and analyze key KPIs across brand, campaigns, and funnel performance.</li><li>Drive structured experimentation (offers, pricing, messaging, journey improvements).</li><li>Translate insights into actionable strategies and repeatable growth frameworks.</li><li>Build clear narratives and reporting for leadership decision-making.</li></ul>6. Stakeholder &amp; Team Leadership<ul><li>Act as a central strategic partner across marketing, product, commercial, and leadership teams.</li><li>Manage agencies and external partners to deliver high-quality brand output.</li><li>Mentor team members and foster a culture of ownership, collaboration, and excellence.</li></ul>Requirements<ul><li>4&ndash;7 years of experience in brand strategy, growth marketing, or commercial strategy, preferably in e-commerce, marketplaces, FMCG, or consumer brands.</li><li>Strong understanding of brand planning + growth mechanics (campaigns, pricing, funnels).</li><li>Data-literate with experience using insights to drive strategy and experimentation.</li><li>Proven ability to lead cross-functional initiatives end-to-end.</li><li>Experience working with agencies, performance teams, and commercial stakeholders.</li><li>Strong storytelling, strategic thinking, and execution discipline.</li></ul>Job Type: Full-timePay: From Rs200,000.00 per monthWork Location: In person

Planning & Strategy Manager – End-to-End Growth Journey

FMCG

Job Title: Assistant Manager BrandDepartment: Marketing Reports To: Brand Manager / Senior Manager MarketingJob PurposeTo support brand strategy execution, marketing campaigns, and product initiatives to strengthen brand equity, drive growth, and ensure consistent brand communication across all channels.Key Responsibilities<ul><li>Assist in developing and executing annual brand plans in line with business objectives.</li><li>Coordinate with agencies (creative, digital, media) for campaign execution and timely deliverables.</li><li>Support product launches, promotions, and brand activation activities.</li><li>Monitor market trends, competitor activities, and consumer insights to support decision-making.</li><li>Track brand performance, campaign effectiveness, and prepare marketing reports.</li><li>Ensure brand guidelines are followed across all communication and packaging.</li><li>Coordinate with Sales, Trade Marketing, Supply Chain, and Finance for smooth execution of brand activities.</li><li>Manage marketing budgets and track expenses against approved plans.</li><li>Support digital and social media initiatives in coordination with digital teams/agencies.</li></ul>Qualifications &amp; Experience<ul><li>Bachelor&rsquo;s degree in Marketing, Business Administration, or related field (MBA preferred).</li><li>3&ndash;5 years of experience in brand management or marketing (FMCG / Pharma experience preferred).</li><li>Strong understanding of ATL, BTL, and digital marketing activities.</li></ul>Skills &amp; Competencies<ul><li>Brand management &amp; execution skills</li><li>Strong coordination &amp; communication abilities</li><li>Analytical and reporting skills</li><li>Creativity with commercial understanding</li><li>Time management &amp; multitasking</li><li>Proficiency in MS Excel, PowerPoint, and marketing tools</li></ul>Job Type: Full-timePay: From Rs200,000.00 per monthWork Location: In person

Assistant Manager Brand

Explore 620+ Brand strategy manager in Karachi this January. Find roles across top companies and apply now to boost your career.

620 brand strategy manager jobs IN Karachi

Brand Manager

Brand Manager

Motion/Brand & Growth Designer - Morning Shift

Product Strategy Strategist

Brand Strategist

Planning & Strategy Manager – End-to-End Growth Journey

Assistant Manager Brand