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digital marketing executive

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digital marketing specialist

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content strategist

ITP Media Group

<div>
 
 ITP Media Group is looking for a dynamic and culturally fluent Deputy Editor to help shape and drive Cosmopolitan Middle East, the region&rsquo;s leading voice for Gen Z and young millennial women. This role supports the editorial leadership in defining and executing Cosmo&rsquo;s content strategy across digital, print, video, and social platforms, ensuring the brand remains bold, inclusive, trend-led, and deeply connected to youth culture in the Middle East.
 
 
 
 The ideal candidate is a digitally native editor with a sharp instinct for social trends, pop culture, fashion, beauty, wellness, relationships, and identity. They understand how Gen Z consumes content, are plugged into the creator economy, and can translate global cultural moments into locally relevant storytelling. This role requires both creative vision and hands-on execution, as well as the confidence to represent the brand publicly when needed.
 
 
 
 
 
 Requirements
 
 
 
 
 Editorial Strategy &amp; Vision
 
 
 
 
 &bull; Support the editorial leadership in shaping the overall editorial direction of Cosmopolitan Middle East across digital, print, video, and social.
 
 &bull; Help develop a bold, youth-driven editorial calendar aligned with Cosmopolitan&rsquo;s global DNA and tailored to Middle East audiences.
 
 &bull; Ensure content is socially relevant, inclusive, trend-aware, and culturally resonant.
 
 
 
 Content Creation &amp; Oversight
 
 
 
 
 &bull; Oversee ideation, commissioning, editing, and publishing of high-quality fashion, beauty, wellness, lifestyle, and culture content.
 
 &bull; Drive social-first, platform-native storytelling across Instagram, TikTok, YouTube, and emerging platforms.
 
 &bull; Collaborate with writers, stylists, photographers, creators, and digital talent on shoots, series, and franchise content.
 
 
 
 Talent, Culture &amp; Community Access
 
 
 
 
 &bull; Build and maintain strong relationships with creators, influencers, public figures, PR agencies, and youth-focused brands.
 
 &bull; Secure interviews, exclusives, event access, and culturally relevant collaborations.
 
 &bull; Act as a visible ambassador for Cosmopolitan Middle East across industry events, social platforms, and media moments.
 
 
 
 Team Leadership &amp; Collaboration
 
 
 
 
 &bull; Support and mentor editors, writers, and digital producers, fostering a collaborative and fast-paced editorial environment.
 
 &bull; Work closely with social, video, commercial, and marketing teams to deliver culturally relevant and commercially effective content.
 
 &bull; Help maintain a creative, inclusive, and performance-driven team culture.
 
 
 
 Audience &amp; Platform Growth
 
 
 
 
 &bull; Use performance data and social insights to inform content decisions and optimize reach and engagement.
 
 &bull; Experiment with new formats, franchises, and storytelling styles to grow audience and community.
 
 &bull; Apply SEO, platform best practices, and trend-led strategies to maximize visibility and relevance.
 
 
 
 Commercial &amp; Branded Content
 
 
 
 &bull; Collaborate with commercial teams on branded content that aligns with Cosmopolitan&rsquo;s tone, values, and Gen Z sensibility.
 
 &bull; Help shape editorial input for client pitches, campaigns, and sponsored projects.
 
 &bull; Balance creative integrity with commercial objectives.
 
 
 
 
 Key Performance Indicators (KPIs)
 
 
 
 
 &bull; Audience growth and engagement across Cosmopolitan Middle East platforms.
 
 &bull; Performance of social-first and video content.
 
 &bull; Attend and host events to continue to build Cosmopolitan&rsquo;s authority in market, brand relevance and visibility within youth culture and regional media.
 
 &bull; Quality, consistency, and cultural relevance of editorial output.
 
 &bull; Branded content performance and client satisfaction.
 
 &bull; Editorial team development and collaboration.
 
 
 
 
 Preferences
 
 
 
 
 &bull; English / Arabic bilingual (spoken &amp; written).
 
 &bull; Confident and comfortable on camera for social and video content.
 
 
 
 
 
 
 Benefits
 
 
 
 Being an ITP employee is an opportunity to be part of the largest content creation house in the region, working with globally recognized media brands and industry leaders. Employees have access to learning resources and clear career development opportunities.
 
 
 
 ITP offers competitive tax-free remuneration, an attractive bonus structure, medical insurance, and a generous leave entitlement that increases with tenure. Employees also enjoy exclusive staff offers across restaurants, salons, hotels, and service providers in the region.
 
 
 
 
 
</div>

Deputy Editor, Cosmopolitan Middle East

United Global Medical

Vilafortuny Clinic &ndash; DubaiVilafortuny Clinic is a leading multi-disciplinary dental and medical practice in Dubai, known for advanced clinical protocols, airway-focused dentistry, aesthetic excellence and patient-centred care.We are seeking a strategic, creative and highly organised Content Development Manager to lead our AI-driven internal and inbound marketing systems.This is not a basic social media role. This is a performance-driven position responsible for increasing inbound patient enquiries, strengthening Google and AI visibility, and turning real patient journeys into compelling story-led marketing.Role OverviewYou will build and manage a structured content rhythm that:<ul><li>Drives qualified patient enquiries</li><li>Improves Google &amp; AI search visibility</li><li>Elevates Vilafortuny&rsquo;s clinical authority</li><li>Strengthens internal team culture communication</li><li>Transforms patient moments into powerful marketing assets</li></ul>You will work directly with clinicians, Treatment Coordinators, reception and leadership to capture daily clinical excellence and convert it into strategic content.Key Responsibilities Daily<ul><li>Monitor inbound marketing enquiries (CRM, website, WhatsApp, chatbot)</li><li>Review website and AI analytics dashboards (traffic, keyword visibility, engagement)</li><li>Identify patient story opportunities from reviews and daily interactions</li><li>Schedule or publish pre-approved content</li><li>Engage professionally with social media comments and DMs</li><li>Ensure website pages, clinician bios and treatment listings are current and human-focused</li></ul>Weekly<ul><li>Review Google Business Profile performance</li><li>Optimise content using top AI search terms and structured SEO updates</li><li>Publish 1&ndash;2 inbound pieces (treatment blogs, FAQs, narrative case studies)</li><li>Analyse marketing metrics (clicks, conversions, enquiry quality)</li><li>Develop one narrative patient story in collaboration with clinicians</li></ul>Monthly<ul><li>Deliver a concise performance report (SEO trends, engagement, conversions)</li><li>Conduct AI search audit (e.g. &ldquo;Best Invisalign provider in Dubai&rdquo;)</li><li>Refresh evergreen inbound campaigns</li><li>Interview 1&ndash;2 patients or team members for story-led content</li><li>Review automation sequences (new patient emails, follow-ups)</li></ul>Quarterly<ul><li>Deliver full inbound performance report</li><li>Run AI marketing audit (search visibility, website readiness, emotional clarity)</li><li>Audit inbound funnel (lead &rarr; booked &rarr; treated &rarr; referred)</li><li>Propose new AI-assisted patient campaigns</li><li>Deliver storytelling training session for team</li></ul>Requirements<ul><li>3+ years experience in content marketing (healthcare or dental preferred)</li><li>Strong SEO and AI search optimisation understanding</li><li>Experience using AI tools (ChatGPT or similar) for structured content creation</li><li>Ability to extract compelling narratives from clinical environments</li><li>Analytical mindset with ability to interpret dashboards and KPIs</li><li>Highly organised and system-oriented</li></ul>Ideal Candidate<ul><li>Strategic but hands-on</li><li>Data-aware yet emotionally intelligent</li><li>Understands healthcare compliance boundaries</li><li>Confident working with clinicians and senior leadership</li><li>Passionate about patient experience and brand growth</li></ul>LocationDubai, UAE Full-time (On-site preferred)Job Type: Full-time

Content Development Manager - Dental & Medical Marketing

<div>Job Summary 
The Communications Manager for Middle East and Africa (MEA) will be accountable for developing, driving, and executing the overall communications strategy, including thought leadership initiatives, corporate and product storytelling, media strategy, content creation and agency management. This position will serve as trusted advisor to country leadership and will lead localisation of strategic narratives, campaigns and activations aligned to global priorities and local dynamics.
Responsibilities include but are not limited to the following:<ul><li>
Drive earned, paid, shared, and owned media strategy across MEA; manage agency, budget and planning</li><li>
Define and execute integrated communications plan aligned to country priorities, narratives, new product introductions and campaigns</li><li>
Deliver communications strategies supporting our gaming portfolio, strategic growth areas across MEA</li><li>
Lead thought leadership campaigns to increase our brand awareness amongst priority audiences</li><li>
Support to NPIs relevant for the countries, product reviews, interviews, LinkedIn posts</li><li>
Serve as trusted counsel and partner to local Country leadership</li><li>
Lead local Country MD&rsquo;s thought leadership in partnership with pan-region content lead</li><li>
Oversee the country communications plan based on global strategy and local priorities</li><li>
Accountable for strategy, execution and KPIs (reach and engagement)</li><li>
Own and lead local crisis comms and external response</li><li>
Attend Market staff calls to ensure country plans align to Market priorities and plans</li><li>
Reports to Head of Communications, Southern, Eastern Europe, Middle East and Africa</li></ul>
The ideal candidate is a passionate, driven self-starter with excellent writing skills, meticulous attention to detail, outstanding business acumen and the ability to work under pressure in a complex environment supporting various stakeholders. 
Education &amp; Experience Recommended<ul><li>
Bachelor&rsquo;s degree in Journalism or Communications (preferred)</li><li>
Self-starter with ability to work effectively in a global remote team</li><li>
Media-savvy with experience across earned, owned, shared, and paid media</li><li>
8+ years of experience, working for fast paced brand or agency with a solid understanding of the MEA media landscape</li><li>
Experience in tech a bonus but not a must</li><li>
Proven expertise in the art of storytelling</li><li>
Blend of strategic mindset with hands-on communications skills</li><li>
Excellent narrative development, writing and editing skills</li><li>
Exceptional project management, prioritisation skills and budget management Superior communications and presentation skills</li><li>
Ability to build relationships with key journalists, influencers, and stakeholders</li><li>
Fluency in English and Arabic is required</li></ul></div>

Communications Manager - Middle East & Africa

AWS Investment Group LLC

Role OverviewWe are looking for a results-driven Social Media Executive to lead and execute content strategy across the UK and European markets. The ideal candidate will combine creative storytelling with performance-focused execution, delivering high-quality content tailored to regional consumer behavior.Key ResponsibilitiesContent Creation &amp; Execution<ul><li>Conceptualize and produce engaging short-form content (Reels, TikTok, lifestyle videos).</li><li>Plan and execute product shoots and lifestyle campaigns aligned with brand positioning.</li><li>Develop compelling captions and storytelling formats tailored for UK &amp; European audiences.</li><li>Maintain brand consistency across all social media platforms.</li></ul>Market-Specific Strategy (UK &amp; Europe)<ul><li>Adapt content strategies based on UK and EU consumer trends and seasonal calendars.</li><li>Monitor regional competitors and implement trend-based optimisations.</li><li>Ensure cultural and linguistic appropriateness in messaging.</li></ul>Brand Management<ul><li>Manage social media accounts across multiple consumer brands (fashion, travel, lifestyle, consumer goods).</li><li>Build community engagement and strengthen brand positioning.</li><li>Collaborate with influencers and external creative partners where required.</li></ul>Analytics &amp; Performance Optimization<ul><li>Track and analyse key metrics including engagement rate, reach, impressions, CTR, and conversions.</li><li>Use Meta Business Suite and analytics tools to optimize campaigns.</li><li>Implement data-backed improvements to increase visibility and performance.</li></ul>Operational Excellence<ul><li>Meet deadlines and campaign timelines with minimal supervision.</li><li>Coordinate with marketing, design, and performance teams.</li></ul>Required Qualifications<ul><li>Min. 2&ndash;4 years of proven experience in Social Media Marketing.</li><li>Strong understanding of UK and European consumer markets.</li><li>Demonstrable portfolio showcasing Reels, TikTok videos, and lifestyle shoot execution.</li><li>Experience managing brands within fashion, travel, lifestyle, or consumer goods sectors.</li><li>Strong English copywriting skills with the ability to craft conversion-focused content.</li><li>Practical experience using social analytics tools and Meta Business Suite.</li><li>Ability to work independently, prioritise effectively, and deliver within tight timelines.</li><li>Knowledge of German, French, or Spanish is considered an advantage.</li></ul>Job Types: Full-time, PermanentApplication Question(s):<ul><li>What is your visa status?</li><li>what is your current salary?</li></ul>

Social Media Executive – UK & EU

InsuranceMarket.ae™

<div><div><div>Work From Office</div><div>
 InsuranceMarket.ae</div><div>
 Full-Time</div></div>
<div><div><div><div><div>
Experience Level: 8&ndash;10 years hands-on experience in SEO and Content Strategy
<h3 class="jobSectionHeader">Role Overview</h3>
This role is an integral part of the in-house Performance Marketing team to drive scalable and sustainable organic growth. As an Organic &amp; Content Specialist, you will own SEO, content strategy, and organic acquisition across all brands. This role demands a deep technical SEO skillset combined with AI-driven content optimization expertise, ensuring high rankings across traditional search engines as well as emerging AI-driven platforms and LLMs.
Your primary mission: Deliver organic revenue growth through data-driven SEO and content strategies, automation, and innovative approaches with respect to AI.
<h3 class="jobSectionHeader">Key Responsibilities:</h3>
<ul><li>SEO Strategy &amp; Execution
<ul><li>Own and execute on-page, off-page, and technical SEO strategies.</li>
<li>Drive organic traffic growth for primary keywords in Google, Bing, and other search ecosystems including AI.</li>
<li>Implement schema markup, structured data, and E-E-A-T principles to optimize for AI-powered search (Search Generative Experience, AI Overviews, ChatGPT plug-ins, etc.). Referring domains and backlinks.</li>
<li>Competition mapping.</li>
</ul></li><li>AI &amp; Automation Integration
<ul><li>Utilize AI tools (ChatGPT, Jasper, SurferSEO, Clearscope, etc.) for content ideation, optimization, and scaling.</li>
<li>Experiment with LLM SEO tactics: ensuring visibility in conversational AI responses (e.g., ChatGPT citations, Gemini content inclusion).</li>
</ul></li><li>Content Strategy
<ul><li>Define content architecture and guidelines to align with customer journeys and conversion funnels.</li>
<li>Plan and manage a content calendar optimized for search intent and AI-powered SERP features.</li>
</ul></li><li>Performance Measurement &amp; Optimization
<ul><li>Track KPIs such as organic traffic, keyword rankings, CTR, engagement, organic conversions, revenues etc.</li>
<li>Use tools like Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, SurferSEO, and AI-powered analytics tools.</li>
</ul></li><li>Cross-functional Collaboration
<ul><li>Coordinate with product, creative and marketing teams to ensure content consistency.</li>
<li>Partner with Tech teams for tag implementations, utm parameters, site speed, Core Web Vitals, and structured data optimization.</li>
</ul></li><li>Experimentation &amp; A/B Testing
<ul><li>Run experiments on headlines, meta descriptions, and content formats to improve CTR and conversions.</li>
</ul></li><li>AI Future-readiness
<ul><li>Stay ahead of SEO for AI Overviews, zero-click searches, and LLM content discoverability.</li>
<li>Voice Search Optimization and multimodal content strategies (text, video, image).</li>
</ul></li></ul><h3 class="jobSectionHeader">Technical Skills Required:</h3>
<ul><li>Advanced hands-on knowledge of overall SEO &ndash; on-page, off-page, and technical SEO, dynamic rendering, and crawlability issues.</li>
<li>Experience using AI tools for keyword clustering, content generation, and optimization.</li>
<li>Tools mastery &ndash; Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, SurferSEO, Clearscope and other evolving tools with respect to SEO.</li>
<li>Familiarity with content optimization for Search Generative Experience (SGE), Google&rsquo;s AI Overviews.</li>
<li>Strong skills in GA4, Looker Studio (Data Studio) for reporting and dashboards.</li>
<li>Understanding of HTML, CSS, structured data, canonicalization, and Core Web Vitals.</li>
</ul><h3 class="jobSectionHeader">Soft Skills:</h3>
<ul><li>Strategic thinker with hands-on execution ability.</li>
<li>Strong analytical, performance-oriented and problem-solving mindset.</li>
<li>Excellent communication skills for cross-functional collaboration.</li>
<li>Adaptability to evolving SEO and AI trends.</li>
<li>Detail-oriented with a growth-hacker mindset.</li></ul></div></div></div></div></div></div>

Manager - (SEO and Content)

Saatchi & Saatchi ME

<div>
 
 Company Description
 
 
 
 Saatchi &amp; Saatchi has grown from a start-up advertising agency in London in 1970 to a global creative communications company with 114 offices in 67 countries and over 6500 employees. Saatchi &amp; Saatchi is part of the Publicis Groupe, the world&rsquo;s third largest communications group We are a full service, integrated communications network and we work with 6 of the top 10 and over half of the top 50 global advertisers. We&rsquo;re in the business of getting people to fall in love with our clients&rsquo; products and services. We have an unshakeable spirit and unbeatable attitude that Nothing is Impossible, a concept we apply to all our clients and work. We believe in effecting positive change through creativity, always. While we seek out the most brilliant minds to help us on our quest, we&rsquo;re also passionate about nurturing the best talent from within. Which is why when you join us, your journey can be one of continuous evolution.
 
 
 
 Overview
 
 
 
 The graphic designer is responsible for creating visual designs for various mediums such as print, digital, and broadcast. They create designs that effectively communicate the message and goals of the campaign while also resonating with the target audience. This may include creating layouts, typography, illustrations, and infographics. Additionally, they may create and maintain design guidelines, oversee production and ensure that designs are technically and visually accurate, as well as ensuring that the designs are delivered on time.
 
 
 The Graphic Designer collaborates with other members of the creative team, such as copywriters and art directors, while overseeing and mentoring junior designers.
 
 
 
 Responsibilities
 
 
 
 
 Main Tasks
 
 
 
 
 Technical &amp; Product
 
 
 
 The Designer is responsible for the conceptualising and designing of digital content across a variety of asset types. This role will partner closely with a dedicated Digital Content Strategist and collaborate with the media team to deliver high-quality agile digital content. This role will allow for ample autonomy to shape the various types of content that is served up to our multiple audiences. This Designer will be responsible for the development of all agile content and ensure timely and quality delivery of said content.
 
 
 <ul>
 <li>
 Working independently on &ldquo;design only&rdquo; projects
 </li>
 <li>
 Producing websites and mobile apps based on wireframes
 </li>
 <li>
 Taking care of a project from the concept phase to the realization phase
 </li>
 <li>
 Collaborating with other super talented team members
 
 
 </li>
 </ul>
 
 Business Acumen &amp; Operational Efficiency
 
 
 
 <ul>
 <li>
 Designing and producing online content, including social media, display banners and art direct still/video shoots.
 </li>
 <li>
 Collaborating with media teams to ensure that all designs align with the brand image
 </li>
 <li>
 Ensuring consistency in designs and content across all company platforms.
 </li>
 <li>
 Reviewing product positioning and online marketing content to identify room for improvement
 </li>
 <li>
 Working with developers to oversee the smooth implementation of content
 </li>
 <li>
 Working from scamps or, on pure design-led projects, creating a range of cross-platform design work. Create designs that drive user acquisition and retention metrics across all channels
 </li>
 <li>
 Working collaboratively with Creatives, UX or Developers to deliver digital output of the highest quality and to brief
 </li>
 <li>
 Staying up to date with emerging digital trends and culture and using these to make recommendations to SC
 </li>
 <li>
 Articulating and presenting creative ideas/treatments
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 
 Education and Experience Required
 
 
 
 <ul>
 <li>
 3-5 years experience as a Graphic Designer in an agency
 </li>
 <li>
 Ability to design overall creative test assets incl. aesthetics, typography, color, brand, iconography, imagery, layout and concept sophistication (Owner of the brand&rsquo;s VBL &ndash; Visual Brand Language/Design Guidelines)
 </li>
 <li>
 Work across asset types (static, video, animation); review existing content and identify how to pivot into &ldquo;testable&rdquo; assets
 </li>
 <li>
 Comfortable challenging content strategist and brand team and asking the right questions to push work forward
 </li>
 <li>
 Strong conceptual, composition, photo art direction and ideation skills &ndash; digitally native, understand what works in key digital platforms, yet able to think about the overall design and voice to break through anywhere
 </li>
 <li>
 Well-versed in best practices for various digital social media deliverables &ndash; video and display
 </li>
 <li>
 Detail-oriented &ndash; very diligent about keeping track of and properly naming files and versions based on the quick turn changes coming out of the daily check ins
 </li>
 <li>
 Digital portfolio that showcases a variety professional design projects. The ideal candidate will have digital, social, web, and motion.
 </li>
 <li>
 Hands-on experience with creative graphic production design software and image editing software (e.g., InDesign, Photoshop and Adobe Illustrator, After Effects)
 </li>
 <li>
 Basic knowledge of HTML and banner development
 </li>
 <li>
 Critical Thinking / using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to opportunities
 </li>
 <li>
 Ability to manage multiple creative projects
 </li>
 <li>
 Have a good understanding of digital design
 
 
 </li>
 </ul>
 
 Additional Information
 
 
 
 R-2388P-2678
</div>

Designer (Freelancer)

Discovered MENA

<div>
 
 Social Media Manager
 
 
 Salary Competitive
 
 
 Dubai
 
 
 
 
 
 Discover the opportunity
 
 
 
 
 
 We are hiring a Social Media Manager/ Content Creator to join a rapidly expanding wellness movement in Dubai. Our client is a leading voice in functional health, dedicated to helping people take control of their wellbeing through science-backed advice and relatable content.
 
 
 
 
 
 This is a chance to join a brand that has evolved from a popular educational platform into a major regional ecosystem. With global growth on the horizon, you will be responsible for shaping how millions of people experience the brand daily.
 
 
 
 
 
 Discover the role
 
 
 
 
 
 You will own the social presence end-to-end. This is a creative, hands-on position for a storyteller who loves filming, editing, and building a distinct brand personality. You will turn complex health topics into entertaining, thumb-stopping content that drives genuine engagement.
 
 
 
 
 
 Discover the responsibilities
 
 
 
 
 <ul>
 <li>
 Lead the content strategy across TikTok, Instagram, and YouTube Shorts
 </li>
 <li>
 Create high-impact short-form videos that merge education with entertainment
 </li>
 <li>
 Translate scientific concepts into digestible and shareable social posts
 </li>
 <li>
 Manage community interactions to build a supportive and loyal following
 </li>
 <li>
 Partner with influencers and experts to expand brand reach
 </li>
 <li>
 Identify and act on cultural trends at pace
 </li>
 <li>
 Collaborate with the founder to maintain a bold and honest tone of voice
 </li>
 </ul>
 
 
 
 
 Discover the requirements
 
 
 
 
 <ul>
 <li>
 5 plus years of experience managing social media for a consumer or wellness brand
 </li>
 <li>
 Strong portfolio of high performing short form video content
 </li>
 <li>
 Expert skills in filming and editing using tools like CapCut
 </li>
 <li>
 Excellent copywriting with a witty and credible tone
 </li>
 <li>
 Genuine passion for health, nutrition, and longevity
 </li>
 <li>
 Deep understanding of regional digital culture
 </li>
 <li>
 Ability to work independently in a fast-paced environment
 </li>
 </ul>
 
 
</div>

Social Media Manager/ Content Creator

Explore 485+ Content strategist in Dubai this February. Find roles across top companies and apply now to boost your career.