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culture marketing manager

Red Bull

<div>
 The Culture Marketing Manager is part of the national Culture Marketing team and is responsible for dedicated projects within the overall program. These projects can include whole areas (e.g., events and content projects) or individual projects (e.g., artist projects). This is a key position, interfacing with Red Bull artists, dancers, agencies, and vendors within the entertainment and culture environment. You will be responsible for implementing defined strategies and ensuring long-term initiatives and relationships that impact the business within culture playgrounds. Additionally, you will oversee the correct and proper realization of Red Bull and third-party supported events in these areas, collaborate with the global culture team to explore innovative solutions, and continue pushing the boundaries of culture marketing.
 
 
 
 All the responsibilities we'll trust you with:
 
 
 
 
 Culture Marketing Plan
 
 
 
 Create an annual Culture Marketing plan and deliver on set targets. Realise selected culture marketing initiatives and projects as part of the overall marketing plan. Establish and maintain long-term culture platforms in music, dance, street culture and beyond. Negotiate and secure relevant music rights to ensure all created content can be sufficiently utilised via our media business. Work closely together with sales, communications and brand department.
 
 
 
 Management of Red Bull Collaborator's Structure, Agencies and Suppliers
 
 
 
 Briefing and management of outside specialists/agencies. Controlling the realisation of events and other relevant culture marketing activities. Budget responsibility for selected areas of the national programme.
 
 
 
 Artist/Dancer Network &amp; Event Program
 
 
 
 
 Establish a rich network in the fields of culture in general in particular to be aware of new upcoming trends and movements in music, dance, stand up and street culture. Establish a strong portfolio of key artists to work with on various projects and programmes within the World of Red Bull. Take care of an optimum usage of the Red Bull product in focused cultured playgrounds in collaboration with SOL program and secure a perfect communication about the brand and the product. Drive &ldquo;Can in hand&rdquo;, &ldquo;Can in context&rdquo; and product placement with key artists and in defined key areas. Communication
 
 
 
 Co-ordination of activities with On-Premise, Sport, Student Brand Manager and Communication departments to maximise efficiencies and consumer impact. Liaison with international culture department for development of best practice. Ensuring our team stays on the cutting edge of marketing innovation.
 
 
 
 Quality Control and Return on Investment
 
 
 
 Evaluating the results of the respective activities. Ensuring a qualitative approach of all opinion leader activities.
 
 
 
 Your areas of knowledge and expertise that matter most for this role:
 
 
 
 <ul>
 <li>
 At least 4 years of previous work experience in music/dance/culture related event marketing environment and creative-based roles in relevant playgrounds
 </li>
 <li>
 Working experience in event management, content creation, agency and artist management.
 </li>
 <li>
 An established network of diverse artist and music industry contacts such as record labels.
 </li>
 <li>
 A proven track record of successful, innovative projects with KPIs especially in area of music.
 </li>
 <li>
 Interested and open to different cultural playgrounds such as music, dance, arts, stand up, street culture.
 </li>
 <li>
 Experience in content creation with artists &amp; creators.
 </li>
 <li>
 Well connected in different culture scenes and environments &ndash; good networker.
 </li>
 <li>
 Clear understanding of the global &amp; local entertainment, music, dance and entertainment industry, as well as a firm understanding of the youth culture.
 </li>
 </ul>
</div>

Culture Marketing Manager

Informa

<div>Company Description 
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. 
Job Description 
This role is based in our Nida Kule Esentepe, Şişli, İstanbul, T&uuml;rkiye office.
Reports to: Senior Marketing Manager
The Role
This role requires a detail-oriented, creative senior marketing executive with the ability to design and deliver an end-to-end marketing campaign. The individual will be digitally savvy, analytical and data oriented with a history of continuous improvement and learning from past campaign performance. Experience of marketing automation technologies would be an advantage. The candidate will also be ready to take the first step towards management in either managing or mentoring more junior members of the team.
Job Responsibilities
To work with the senior marketing manager and marketing team to deliver successful marketing campaigns for exhibitions, conferences, awards or digital products in line with agreed KPI's.
PLANNING &amp; CAMPAIGN MANAGEMENT<ul><li>
Work with the marketing managers to deliver outbound marketing campaigns and event websites in line with strategic objectives.</li><li>
Follow and update operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time &amp; Action Plans, Content Calendars, Budget Trackers)</li><li>
Ensure all tracking is in place (as per Informa guidelines) and that as much of the campaign can be attributed to a channel/activity as possible. Develop ways to incentivise monitoring offline channel performance</li><li>
Evaluate the performance of media, associations, industry partners and social media influencers and provide feedback/recommendations to marketing manager.</li><li>
Coordinate all deliverables with contras and partner marketing agreements</li><li>
Analyse previous performance and work with CRO to recommend website strategy to maximise relevant traffic and conversion</li><li>
Identify the relevant audience profiles, build segments and coordinate with suppliers for the delivery of direct marketing campaigns</li><li>
Develop marketing budgets in line with plans and maintain budget trackers</li><li>
Raise PO&rsquo;s and maintain budget trackers and manage payments to suppliers</li></ul>
ANALYSIS &amp; INSIGHT<ul><li>
As directed by the marketing manager, monitor campaign performance and produce relevant and timely reports</li><li>
Share relevant insights with the marketing manager to drive revenues or pursue new opportunities</li><li>
Analyse and report trends over time and use these insights to build more effective campaigns</li><li>
Work with data &amp; insights team to capture relevant and timely data (onsite &amp; post-show surveys, registration forms, industry research etc.)</li><li>
Work with internal teams to ensure data governance and data management policies are adhered to</li><li>
Provide pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI</li><li>
Use recommended campaign analytics dashboards daily to monitor performance</li><li>
Become part of a culture of testing and metrics-driven decision making in the team</li><li>
Share case studies with marketers within the team, EMEA division and Informa Markets business</li></ul>
MARKETING EXECUTION<ul><li>
Identify the target audience and key segments within the target universe</li><li>
Develop personas, value propositions and messaging for each of the key segments</li><li>
Send timely, relevant communications through a designated mix of channels and optimise the effectiveness of these channels</li><li>
Monitor and adjust campaign activity based on performance metrics</li><li>
Develop and deliver content through selected channels (email marketing, social media, digital marketing, direct mail etc.)</li><li>
Build, maintain and optimise product websites and work with internal or external support teams to make advancements and maximise conversion from the sites</li><li>
Manage and format any external files for import into the Informa database</li><li>
Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed standards</li><li>
Manage PR agency (internal or external) with input from the marketing manager and event manager /event director</li><li>
Establish relationships with and manage strategically important partners to ensure maximum exposure at lowest cost to show budget</li></ul>
TEAM MANAGEMENT<ul><li>
Line manage or work with one or more marketing executives to execute campaigns according to the agreed plan</li><li>
Provide guidance, feedback and inspiration to line reports/assisting team</li><li>
Work with line reports &amp; marketing team to ensure successful delivery of marketing campaigns in line with agreed KPI&rsquo;s, event and divisional strategy</li><li>
Work with line reports (in the event of line management responsibility) to develop skills and competencies and ensure they have a clear development roadmap</li><li>
Ensure adoption and optimisation of marketing technology solutions, identify training needs and ensure line reports are technically proficient (in the event of line management responsibility)</li><li>
 Reflect the high-performance culture of the marketing team</li><li>
Used LinkedIn Learning and management training courses to prepare for individual line management and managing a team</li></ul> 

Qualifications 
<ul><li>
Analytical and questioning mindset</li><li>
Focussed on real-time performance and ROI</li><li>
Deadline and target-driven</li><li>
Ability to build effective relationships with partners and stakeholders</li><li>
Highly collaborative and tenacious team player</li><li>
Fast learner and committed to personal development and growth</li><li>
Takes pride and ownership of their work</li><li>
Adaptable and able to work in a pressurised environment</li><li>
Experience of using email marketing or marketing automation technology (Eloqua)</li><li>
Experience of working with CMS platforms (Adobe Experience Manager)</li><li>
Experience of working with databases and data selection/management software</li><li>
Database development and growth including segmentation / advanced targeting</li><li>
Experience in marketing analytics and reporting platforms (Adobe Analytics)</li><li>
Knowledge of digital marketing practices (PPC, SEO and online advertising)</li><li>
Excellent verbal and written communication skills in English and in Turkish</li><li>
Educated to degree level or equivalent</li><li>
Experience of managing social media channels, scheduling, listening and analysis</li><li>
Experience multivariate or AB testing practices</li><li>
Formal business/marketing higher education qualification</li><li>
Verbal and written communication skills</li></ul> 

Additional Information 
In support of the Turkish Governments initiative to increase the representation of disabled individuals in the workplace, we actively encourage and welcome applications from candidates that consider themselves to be disabled and/or are registered with ISKUR.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here&rsquo;s some of what you can expect when you join us. But don&rsquo;t just take our word for it &ndash; see what our colleagues have to say at LifeAt.Informa.com.
Our benefits include:<ul><li>
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks</li><li>
Time out: Take up to four days per year to volunteer, with charity match funding available too plus a day off for your birthday!</li><li>
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it&rsquo;s time for the next step, we encourage and support internal job moves</li><li>
Company funded private medical insurance</li><li>
A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares</li><li>
Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more</li><li>
Recognition for great work, with global awards and kudos programmes</li><li>
As an international company, the chance to collaborate with teams around the world</li></ul>
We&rsquo;re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most &ndash; although not all &ndash; of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.</div>

Senior Marketing Executive

Beyaz Kağıt

<div>
 
 We are looking for a "Marketing Manager" teammate to be assigned to the Marketing Directorate within Beyaz Ka&gbreve;&inodot;t ve Hygienic Cleaning Products Industry and Trade Inc., who will be able to lead the further strengthening of our culture focused on continuous development, and who meets the qualifications specified below.
 
 
 
 
 
 
 
 GENERAL QUALIFICATIONS:
 
 
 
 &bull; Graduated from relevant departments of universities (preferably Business Administration, Business Management, Economics, Management Engineering, Industrial Engineering, Chemical Engineering etc.),
 
 
 &bull; MBA &amp; Master's Degree in Business Administration / Marketing,
 
 
 &bull; At least 10-15 years of full-time brand management and marketing experience in the FMCG sector,
 
 
 &bull; Team management experience in Marketing and Brand Management,
 
 
 &bull; Experienced in Launch and New Product Development Processes,
 
 
 &bull; Experienced in analyzing market and consumer research reports and drawing conclusions,
 
 
 &bull; Dynamic and good team player, &bull; Strong presentation/communication/leadership skills,
 
 
 &bull; Strong analytical thinking skills and problem solving skills,
 
 
 &bull; Good command of English,
 
 
 &bull; Good use of MS Office applications,
 
 
 &bull; No travel problems,
 
 
 
 
 
 
 JOB DESCRIPTION:
 
 
 
 &bull; Lead the management of relevant categories and brands,
 
 
 &bull; Work on long-term strategies of brands and follow up marketing targets with his/her team,
 
 
 &bull; Develop correct competitive strategies by understanding the market well in line with consumer needs and offering appropriate solutions,
 
 
 &bull; Manage brand positioning, product launch, relaunch, communication campaign processes in domestic and international markets; ensure coordination with all relevant functions,
 
 
 &bull; Regularly monitor the market, categories and brands with their KPIs, suggest and implement relevant marketing actions,
 
 
 &bull; Represent the brand by traveling domestically and internationally, meeting with stakeholders when necessary,
 
 
 &bull; Guide his/her team, contribute to their development and manage their performance in line with annual targets,
 
 
 &bull; Actively participate in domestic and international fairs, seminars and sectoral events; will represent the brand,
 
 
 &bull; Will monitor and report marketing performance metrics (campaign results, return rates, etc.) and offer suggestions for areas of development,
 
 
 &bull; Will prepare market analyses, make suggestions for competition - performance and pricing strategies and regularly report these analyses to the manager,
 
 
 &bull; Will coordinate with R&amp;D, Sales, Purchasing and Production departments in improving existing products and developing new products,
 
 
 &bull; Will conduct target audience analyses in line with marketing strategies and develop communication and positioning suggestions suitable for this audience,
 
 
 &bull; Will develop projects for new opportunities and business development and offer suggestions,
 
 
 
</div>

Pazarlama Müdürü

Anadolu Efes

<div>
 
 
 Be a part of Anadolu Efes!
 
 
 
 
 Do you want to be a part of Anadolu Efes? Let&rsquo;s get to know each other!
 
 
 
 
 
 
 Wherever we are, we strive to add +1 value to the economy, social life, tourism, culture, art, agriculture, sports, and young entrepreneurs by brewing joy.
 
 
 Our journey began on 1969 in the factories we opened in &Idot;zmir. Today, we are one of the top 10 companies in the world in our industry. We have 21 factories, 5 malt and 1 hops processing facilities in 6 countries. We are the market leader in Turkey, Russia, Ukraine, Kazakhstan, Georgia and Moldova. You can find us in more than 70 countries in the world!
 
 
 Now, a new journey is beginning! William Grant &amp; Sons, founded in 1887 in the United Kingdom, will distribute its iconic brands in different categories in Turkey under the roof of Anadolu Efes.
 
 
 
 
 
 
 
 
 
 We are hiring a Brand Manager (Spirits)!
 
 
 
 
 
 
 We are looking for a team member who perceives different perspectives and cultures as assets, learns from others, enjoys and gets inspired by innovation in a volatile environment and inspires others to find the best in themselves.
 
 
 
 
 
 
 
 
 
 What will a Brand Manager (Spirits) do at Anadolu Efes?
 
 
 
 
 
 <ul>
 <li>
 Proactively identifies tactical opportunities for the business, and support the marketing manager in recognizing strategic opportunities for the business by analyzing all relevant data,
 </li>
 <li>
 Delivers &amp; executes short &amp; long-term brand strategies and plans,
 </li>
 <li>
 Supports &amp; follows the process of product development, packaging, pricing, positioning of the products related to the brand,
 </li>
 <li>
 Tracks annual budget for the brand,
 </li>
 <li>
 Follows up Digital, Event, and PR activities to strengthen the competitive advantage of the brand by working closely with the Brand Communication Teams,
 </li>
 <li>
 Develops and executes effective channel activities and volume-driving incentives by working closely with Trade Marketing Teams.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 What are the qualifications we look for in a Brand Manager (Spirits) at Anadolu Efes?
 
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree,
 </li>
 <li>
 Minimum 4-5 years of brand marketing experience in FMCG,
 </li>
 <li>
 A positive and can-do attitude and ability to multi-task in a fast-paced environment,
 </li>
 <li>
 Passion for the industry at large and associated culture,
 </li>
 <li>
 Strong communication skills that will enable you to thrive in a challenging and exciting work environment,
 </li>
 <li>
 Excellent organization, planning, time and budget management skills,
 </li>
 <li>
 Comfortable with numbers, good analytical skills enabling to make an analysis without getting lost in details,
 </li>
 <li>
 Skilled at generating innovative ideas and new initiatives that drive sales growth and brand love,
 </li>
 <li>
 Willing to travel as required and ability to work in a flexible schedule,
 </li>
 <li>
 Proficiency in MS Office applications and preferably Nielsen Answers database
 </li>
 <li>
 Fluent in English
 </li>
 </ul>
 
 
 
 
 
 
 
 
 How do we hire?
 
 
 
 At Anadolu Efes, we hire without prejudice and discrimination against language, religion, ethnicity, race, gender and sexual orientation. We hire solely based on applicability to the job description measurable examinations, and competency-based interviews.
 
 
 
 
 
 
 
 
 
 
 
 
 
 If you find this position to be suitable for you, we are looking forward to your application and for you to add +1 value to our Anadolu Efes family!
 
 
 
</div>

Brand Manager (Spirits)

Şölen

<div>
 
 
 Biscolata &amp; Amada
 
 
 
 
 Who We&rsquo;re Looking For
 
 
 
 
 Global Marketing Manager
 
 with a strong passion for FMCG and multicultural environments, skilled in building globally loved brands.
 
 
 .
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Proven experience in building and executing
 
 global brand strategies
 
 across multiple regions and culture.
 </li>
 <li>
 
 Design growth strategies and execute direction
 
 in emerging and developed markets fully aligned with business goals.
 </li>
 <li>
 
 Deep understanding of consumer behaviours
 
 and ability to adapt the outcomes into impactful marketing strategies.
 </li>
 <li>
 
 Experience in innovation pipelines from idea to launch
 
 . Manage global launches and campaings based on brand positioning and lifecycle.
 </li>
 <li>
 
 Proven experience managing brand P&amp;L through strategic pricing and portfolio
 
 mix optimization.
 </li>
 <li>
 Sucessfull track record in
 
 developing 360 degree campaigns
 
 for different regions.
 </li>
 <li>
 
 Strong ability
 
 to work closely and lead global and regional creative, media and research agencies.
 </li>
 <li>
 
 Strong collabration with cross functions
 
 (R&amp;D, regional marketing teams, sales, finance) to align marketing strategies.
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 10+ years in brand, category within FMCG
 </li>
 <li>
 Excellent communication skills in English
 </li>
 <li>
 High resilience, motivation, strong communication and stakeholder leadership
 </li>
 <li>
 Analytical mindset; advanced planning &amp; organizational skills.
 </li>
 <li>
 Passionate about national and international brand growth
 </li>
 <li>
 Experience leading agencies/research partners and cross-functional teams; coaching/people leadership.
 </li>
 </ul>
 
 
 Location
 
 
 <ul>
 <li>
 
 Balance G&uuml;ne&scedil;li &ndash; Istanbul
 
 </li>
 </ul>
 
 
</div>

Global Marketing Manager

TIENS Europe Region

<div>
 
 The TIENS Group Co., Ltd. is a multinational conglomerate, integrating industrial capital, business capital and financial capital with its scope of business covering biotechnology, health management, hotel and tourism industry, education &amp; training, e-commerce and finance investment, etc. With its business reaching over 224 countries, TIENS Group has set up branches in 117 countries &amp; regions and has established strategic alliances with top ranked enterprises from many countries. TIENS Europe Region is currently active on more than 20 markets.
 
 
 Tasks
 
 <ul>
 
 <li>
 Managed large-scale events end-to-end, from planning through execution.
 </li>
 
 <li>
 Developed and executed sales and marketing strategies tailored to the Turkish market.
 </li>
 
 <li>
 Led direct sales initiatives to meet and exceed revenue targets while expanding the customer base.
 </li>
 
 <li>
 Managed product portfolios, including planning, market positioning, and lifecycle management.
 </li>
 
 <li>
 Planned, coordinated, and delivered high-impact marketing campaigns and promotional events.
 </li>
 
 <li>
 Oversaw and drove the growth of e-commerce initiatives.
 </li>
 
 <li>
 Supported the Country Manager across strategic projects and sales development activities.
 </li>
 
 <li>
 Represented the company as a confident public speaker at events, conferences, and presentations.
 </li>
 
 <li>
 Collaborated cross-functionally to align marketing activities with overall business objectives.
 </li>
 
 </ul>
 
 Requirements
 
 <ul>
 
 <li>
 Degree in business administration or equivalent education
 </li>
 
 <li>
 Experienced manager with at least 7 years of work experience in Network-Marketing (Direct-Selling) and 3 years of leadership experience
 </li>
 
 <li>
 Extensive knowledge of the local market, product management and licensing requirements, and the ability to respond aggressively to changing market trends and competition to leverage new market opportunities
 </li>
 
 <li>
 Excellent speaking and writing in Local and English languages
 </li>
 
 </ul>
 
 Benefits
 
 <ul>
 
 <li>
 Comfortable and conveniently located central office workspace
 </li>
 
 <li>
 Opportunity to scale a unique S2B2C model across Europe
 </li>
 
 <li>
 Career path into regional leadership or global digital strategy roles
 </li>
 
 <li>
 Warm and international culture based on respect, collaboration and giving your ideas a spotlight!
 </li>
 
 <li>
 Interactive activities: team-building, company parties and events
 </li>
 </ul>
</div>

Event & Marketing Manager (m/f/d)

Gizli

<div>
 
 We are seeking a
 
 Marketing Manager
 
 for our company operating in the retail sector.
 
 
 
 
 
 
 What Qualifications Are We Looking For?
 
 
 <ul>
 <li>
 Bachelor&rsquo;s or Master&rsquo;s degree in Marketing, Communication, Business or a related field
 </li>
 <li>
 7&ndash;10 years of hands-on marketing experience (beauty, cosmetics or FMCG preferred)
 </li>
 <li>
 Strong operational skills: detail-oriented, structured and able to manage processes end-to-end
 </li>
 <li>
 Solid experience running 360&deg; marketing campaigns and managing agencies
 </li>
 <li>
 The ability to read data, understand key digital KPIs and convert insights into actions
 </li>
 <li>
 Experience leading social media, content and digital performance workflows
 </li>
 <li>
 Team management experience with a clear, efficient and outcome-driven leadership style
 </li>
 <li>
 The ability to turn trends, consumer insights and market research into plans that drive commercial impact
 </li>
 <li>
 High proficiency in digital marketing tools and analytics platforms
 </li>
 <li>
 Experience working cross-functionally with other departments to keep all activities aligned
 </li>
 </ul>
 
 
 
 
 
 What Will Your Responsibilities Be?
 
 
 <ul>
 <li>
 Turn brand and marketing strategy into clear daily, weekly and monthly action plans
 </li>
 <li>
 Lead the creative workflow: brief, production, revisions and on-time delivery
 </li>
 <li>
 Manage 360&deg; campaigns and ensure timely, effective execution across all channels
 </li>
 <li>
 Monitor digital performance regularly, follow key KPIs and support continuous optimization
 </li>
 <li>
 Analyze market, trends and competitors; turn insights into commercial actions that support growth
 </li>
 <li>
 Drive effective, results-oriented marketing activities with strong ROI
 </li>
 <li>
 Manage the marketing budget and report spend, performance and required adjustments
 </li>
 <li>
 Lead the marketing team with clear priorities, task follow-up and consistent execution quality
 </li>
 <li>
 Build a continuous-improvement culture - daily optimizations, small wins and steady progress
 </li>
 <li>
 Work cross-functionally to ensure alignment across all relevant teams
 </li>
 </ul>
 
 
</div>

Marketing Manager

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