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10Pearls

<div>Company Overview 
 
10Pearls is an end-to-end digital technology services partner helping businesses utilize technology as a competitive advantage. We help our customers digitalize their existing business, build innovative new products, and augment their existing teams with high-performance team members. Our broad expertise in product management, user experience/design, cloud architecture, software development, data insights and intelligence, cyber security, emerging tech, and quality assurance ensures that we are delivering solutions that address business needs. 10Pearls is proud to have diverse clientele including large enterprises, SMBs, and high-growth startups. We work with clients across industries, including healthcare/life sciences, education, energy, communications/media, financial services, and hi-tech. Our many long-term, successful partnerships are built upon trust, integrity, and successful delivery and execution.
Role
We are looking for a Business Analyst with 5+ years of experience who will play a pivotal role in collecting, analyzing, developing, documenting, and communicating business transaction flows to achieve organizational objectives. They will act as liaisons between business partners and IT teams, ensuring effective technical solutions are provided and fostering strong relationships. 
Responsibilities:<ul><li>
Support pre-sales efforts by analyzing client requirements, business processes, regulatory or operational considerations, and overall solution feasibility.</li><li>
Review high-level requirements shared by clients and develop clarifying questions, assumptions, and validation points.</li><li>
Assist in preparing pre-sales documentation such as requirement summaries, functional scope, effort estimations, and solution overviews.</li><li>
Map and document current-state and future-state business workflows, identify gaps, inefficiencies, and pain points across systems and processes.</li><li>
Document detailed project requirements including KPIs, success metrics, business rules, and non-functional requirements.</li><li>
Write clear, well-structured user stories or support TPM/PDM teams during backlog refinement and prioritization.</li><li>
Create supporting artifacts such as process flows, wireframes, gap analysis of documents, functional specifications, and user guides or training materials.</li><li>
Ensure requirements align with applicable compliance, security, and organizational standards (as relevant to the project or region).</li><li>
Analyze business and system data and present insights to support informed decision-making.</li><li>
Collaborate with design teams to develop mock-ups aligned with business workflows and usability requirements.</li><li>
Facilitate requirements of workshops, discovery sessions, and review meetings; collaborate closely with TPMs, developers, architects, and cross-functional teams.</li><li>
Act as a liaison between business stakeholders and technical teams to ensure shared understanding and alignment.</li><li>
Participate actively in Agile ceremonies including sprint planning, backlog grooming, daily stand-ups, and retrospectives.</li><li>
Support UAT activities by preparing test scenarios, validating delivered functionality, and documenting issues or feedback.</li><li>
Conduct product demos and prepare demo scripts tailored to business and technical stakeholders.</li><li>
Maintain clear, up-to-date documentation in alignment with SDLC and Agile methodologies.</li></ul>
Requirements<ul><li>
Bachelor's degree in information technology, Software Engineering, Business, or related discipline.</li><li>
5+ years of hands-on professional experience as a Business Analyst.</li><li>
Proficiency in using diagramming and documentation tools such as Microsoft Visio or similar software.</li><li>
Strong analytical and problem-solving skills, with the ability to work effectively in a collaborative team environment.</li><li>
Solid understanding of end-to-end business processes, system workflows, and user journeys across enterprise applications.</li><li>
Experience working with enterprise systems, data flows, integrations, and business rules.</li><li>
Hands-on experience with tools such as Microsoft Visio, Draw.io, Balsamiq, Axure, or similar flowcharting and wireframing tools.</li><li>
Excellent written and verbal communication skills, with the ability to clearly convey complex technical and business concepts.</li><li>
Proven ability to work in a fast-paced environment and manage multiple priorities simultaneously.</li><li>
Strong stakeholder management, facilitation, and negotiation skills, with experience working closely with business and technical teams.</li></ul>
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Senior Business Analyst

MarketCube.io

Reports to: Chief Operating Officer (COO)About the RoleMarket Cube is looking for an experienced Marketing Manager &ndash; Performance Marketing to lead the marketing strategy and execution across our growing portfolio of products. This is a hands-on role for someone who enjoys managing paid campaigns, analysing performance data, and driving measurable business growth.You will take ownership of our digital marketing efforts, optimise customer acquisition, and help shape our marketing strategy across multiple brands.Key Responsibilities<ul><li>Plan, launch, manage and optimise paid advertising campaigns across Meta, Google Ads and LinkedIn.</li><li>Continuously test creatives, audiences and campaign strategies to improve performance and scale successful campaigns.</li><li>Own and report on key performance metrics including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS) and Cost per Lead (CPL).</li><li>Manage and allocate marketing budgets across multiple products based on performance and business priorities.</li><li>Drive demand generation through content marketing, SEO, email marketing and lead nurturing campaigns.</li><li>Work closely with designers and copywriters to develop high-performing ad creatives, landing pages and marketing content.</li><li>Implement and maintain accurate tracking, attribution, conversion events, UTMs and analytics.</li><li>Adapt marketing priorities across different products as business needs evolve.</li><li>Produce regular performance reports with actionable recommendations.</li></ul>Essential Requirements<ul><li>Minimum 4 years' experience in digital marketing, including at least 3 years of hands-on paid advertising management.</li><li>Proven experience managing advertising accounts and budgets directly (not solely through agencies).</li><li>Strong working knowledge of Meta Ads Manager and Google Ads.</li><li>Experience with Google Analytics 4 (GA4), conversion tracking, pixels and event implementation.</li><li>Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.</li><li>Experience planning, executing and analysing A/B tests to improve campaign performance.</li><li>Confident creating reports and presenting marketing insights and recommendations.</li><li>Excellent written and spoken English.</li><li>Experience marketing multiple products or brands simultaneously.</li></ul>Desirable Skills<ul><li>B2B SaaS or software marketing experience.</li><li>LinkedIn Ads campaign management.</li><li>SEO and content marketing.</li><li>Experience using HubSpot or similar CRM platforms.</li><li>E-commerce or marketplace marketing experience.</li><li>Basic design skills using Canva or Figma.</li></ul>What We Offer<ul><li>Opportunity to make a significant impact in a fast-growing business.</li><li>Ownership of marketing strategy across multiple products.</li><li>Collaborative and supportive team environment.</li><li>Career growth and development opportunities.</li></ul>How to ApplyPlease submit:<ul><li>Your CV.</li><li>One example of a marketing campaign you personally managed, including:</li><li>The campaign objective.</li><li>The budget you managed.</li><li>The marketing channels used.</li><li>The results achieved.</li></ul>Please send your application to Ali.haider@marketcube.io.Applications submitted without a campaign example will not be considered.Job Type: Full-timeExperience:<ul><li>META, TikTok, Pinterest: 4 years (Required)</li></ul>Work Location: Hybrid remote in Karachi

Marketing Manager – Performance Marketing

Mashreq

<div>
 Job Description
 
 Designation: Assistant Manager &ndash; RBG Analytics
 
 Department: RBG Analytics
 
 Experience: 6-8 Years
 
 Location: Pakistan
 
 
 Role Purpose
 
 The Assistant Manager &ndash; AI &amp; Machine Learning will support the development of advanced analytics and AI-driven solutions to enhance digital banking performance, customer engagement, and marketing effectiveness. The role focuses on leveraging customer digital footprint data across digital channels to generate insights, develop predictive models, and optimize digital marketing campaigns and customer journeys.
 
 In addition to traditional machine learning expertise, the role requires foundational AI Engineering capabilities, including familiarity with Large Language Models (LLMs) and their application in banking use cases such as customer support automation, intelligent search, and digital engagement solutions.
 
 The role requires strong analytical capability, technical expertise in machine learning, and the ability to translate digital behavioral data into actionable insights that support business growth and customer experience initiatives.
 
 
 Ability to deliver Use cases in RM Efficiency/Productivity improvement
 
 Ability to do Analytics on Commercial Banking / Corporate Banking Portfolio and Identity Opportunities
 
 Portfolio Analytics on CASA Portfolio to support CASA Squad and Product team
 
 Bringing robust tracking and campaign fulfillment process for Liabilities /Trade Finance/ Working Capital
 
 
 Key Result Areas (KRA)
 
 1. Machine Learning &amp; Predictive Analytics
 
 - Develop and deploy machine learning models to support digital banking use cases such as customer segmentation, churn prediction, next-best-product recommendations, and campaign targeting.
 
 - Implement predictive analytics models to improve customer engagement and product adoption across digital channels.
 
 - Continuously monitor model performance and refine algorithms to improve accuracy and business impact.
 
 Digital Marketing Analytics
 
 - Support marketing teams in evaluating digital campaign performance using advanced analytics and AI-driven insights.
 
 - Build models for campaign targeting, customer propensity, and marketing attribution.
 
 - Provide insights on channel effectiveness, campaign ROI, and customer acquisition strategies.
 
 4. AI Engineering &amp; LLM Applications
 
 - Support the design and development of AI-powered solutions using Large Language Models (LLMs) for digital banking use cases.
 
 - Assist in building AI-driven tools such as chatbots, intelligent assistants, knowledge search, and automated content generation.
 
 - Integrate AI models and APIs into banking platforms and analytics workflows.
 
 - Experiment with prompt engineering and model fine-tuning to enhance AI solution performance.
 
 5. Data Preparation &amp; Feature Engineering
 
 - Extract, clean, and transform large datasets from multiple banking systems and digital platforms.
 
 - Develop feature engineering strategies to improve machine learning model performance.
 
 - Work with data engineering teams to ensure efficient data pipelines for analytics use cases.
 
 6. Collaboration with Business &amp; Product Teams
 
 - Work closely with digital banking, marketing, and product teams to identify data-driven opportunities.
 
 - Translate business requirements into analytical models and actionable insights.
 
 - Present findings and recommendations to stakeholders to support strategic decisions.
 
 
 Problem Solving &amp; Decision Making
 
 Analytical Problem Solving
 
 - Analyze complex datasets to identify patterns, anomalies, and opportunities that improve customer engagement and digital banking performance.
 
 - Apply statistical techniques and machine learning methods to solve real business challenges.
 
 AI Solution Design
 
 - Support decision-making related to the selection and application of AI/ML models, including LLM-based solutions for digital banking processes.
 
 - Evaluate trade-offs between model performance, scalability, and usability in production environments.
 
 Data Interpretation &amp; Business Insights
 
 - Translate complex analytical outputs into clear business insights that can inform marketing strategies and product development.
 
 
 Technical Skills
 
 Programming &amp; Data Analysis
 
 - Strong proficiency in Python for machine learning and data analysis.
 
 - Experience with SQL for data extraction and manipulation.
 
 - Knowledge of R is an added advantage.
 
 Machine Learning &amp; AI
 
 - Experience with machine learning algorithms including regression, classification, clustering, and recommendation systems.
 
 - Hands-on experience with libraries such as Scikit-learn, TensorFlow, PyTorch, XGBoost, or LightGBM.
 
 AI Engineering &amp; LLM Technologies
 
 - Understanding of Large Language Models (LLMs) and their applications.
 
 - Experience working with LLM APIs and frameworks (e.g., OpenAI APIs, LangChain, or similar frameworks).
 
 - Basic knowledge of prompt engineering, embeddings, and retrieval-augmented generation (RAG).
 
 - Familiarity with developing AI-enabled applications such as chatbots or knowledge assistants.
 
 Data Processing
 
 - Experience working with large datasets using Pandas, NumPy, and big data frameworks such as PySpark or Spark.
 
 Digital Analytics Tools
 
 - Familiarity with digital analytics platforms such as Google Analytics, Adobe Analytics, or similar tools.
 
 - Experience analyzing customer digital behavior and clickstream data.
 
 Data Visualization
 
 - Ability to build dashboards and visualizations using Power BI, Tableau, or similar BI tools.
 
 
 Skills &amp; Competencies
 
 - Strong analytical and problem-solving abilities
 
 - Ability to work with large and complex datasets
 
 - Understanding of digital customer journeys and online behavior analytics
 
 - Foundational understanding of AI engineering concepts and LLM applications
 
 - Effective communication and presentation skills
 
 - Ability to translate analytical insights into business recommendations
 
 - Collaborative approach to working with cross-functional teams
 
 
 Educational Qualifications
 
 Bachelor&rsquo;s or master&rsquo;s degree in one of the following disciplines:
 
 - Computer Science
 
 - Data Science
 
 - Artificial Intelligence
 
 - Statistics
 
 - Engineering or related quantitative field Bottom of Form
</div>

Assistant Manager - Analytics (Mashreq Global Network Pakistan)

Habib Bank AG Zurich

<div>
 
 
 About the Role:
 
 
 
 
 
 
 We are seeking a highly analytical and motivated
 
 Treasury Analyst
 
 to join our
 
 Group Treasury
 
 team. This role offers an excellent opportunity for early-career professionals with a strong quantitative background and a keen interest in financial markets, treasury operations, and economic analysis.
 
 
 The successful candidate will support treasury projects, governance initiatives, exposure management, liquidity monitoring, cash flow forecasting, and investment portfolio performance analysis. This position is ideal for individuals who enjoy working with financial data, developing analytical models, and contributing to strategic treasury decision-making.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 
 <ul>
 <li>
 Support Group Treasury projects and governance-related initiatives.
 </li>
 <li>
 Monitor and analyze treasury exposures, liquidity positions, and cash flow forecasts.
 </li>
 <li>
 Assist in the performance measurement and reporting of investment portfolios.
 </li>
 <li>
 Contribute to the development and enhancement of treasury processes and operational efficiencies.
 </li>
 <li>
 Collaborate with internal stakeholders on treasury, finance, IT, Operations and risk management initiatives.
 </li>
 <li>
 Analyze interest rate movements and support pricing, forecasting, and investment decision-making.
 </li>
 <li>
 Develop and maintain analytical models using quantitative techniques.
 </li>
 <li>
 Support management reporting and treasury risk assessments.
 </li>
 <li>
 Work with large datasets using SQL and Python to automate reporting and improve analytical capabilities.
 </li>
 <li>
 Collaborate with internal stakeholders on treasury, finance, and risk management initiatives.
 </li>
 <li>
 Stay informed on macroeconomic developments, monetary policy, fiscal policy, inflation trends, and interest rate dynamics.
 </li>
 </ul>
 
 
 
 
 
 Required Qualifications &amp; Experience:
 
 
 
 
 
 <ul>
 <li>
 Bachelor's degree in Finance, Economics, Mathematics, Statistics, Engineering, Physics, or a related quantitative discipline.
 </li>
 <li>
 0-3 years of experience in Treasury Operations, Trade Finance, Risk Management, Banking, or Financial Services.
 </li>
 <li>
 CFA Level I completed or candidate actively pursuing the CFA Program.
 </li>
 <li>
 Familiarity with investment portfolio performance measurement and attribution analysis.
 </li>
 <li>
 Exposure to treasury management, liquidity management, treasury governance, or asset-liability management concepts.
 </li>
 <li>
 Knowledge of fixed income markets, yield curves, inflation modeling, and interest rate forecasting techniques.
 </li>
 <li>
 Strong quantitative and analytical capabilities.
 </li>
 <li>
 Working knowledge of:
 </li>
 <li>
 Python
 </li>
 <li>
 SQL
 </li>
 <li>
 Sybase databases
 </li>
 <li>
 Understanding of financial markets, treasury concepts, and risk management principles.
 </li>
 <li>
 Ability to decompose and analyze interest rates for pricing, forecasting, and financial modeling.
 </li>
 <li>
 Excellent problem-solving and communication skills.
 </li>
 <li>
 Proficiency in Microsoft Excel and financial data analysis.
 </li>
 </ul>
 
 
</div>

Treasury Analyst

SIAR Digital

<ul><li>Plan, execute, and optimize paid marketing campaigns</li><li>Monitor campaign performance and maximize ROAS</li><li>Analyze data and prepare performance reports</li><li>Manage budgets and audience targeting</li><li>Coordinate with creative and content teams for campaign execution</li><li>Stay updated with digital marketing trends and platform updates</li><li>Ecommerce experience is must</li></ul>Pay: From Rs140,000.00 per monthWork Location: In person

Assistant Manager Performance Marketing

TechSol (Pvt) Ltd

Company: Epic Global Location: SMCHS, Shahrah-e-Faisal, Karachi Job Type: Full-Time (On-Site) Shift: Night Shift (9:00 PM &ndash; 6:00 AM) Working Days: Monday &ndash; FridayJob OverviewEpic Global is looking for a passionate, analytical, and results-driven Performance Marketer to join our growing team. The ideal candidate will have hands-on experience managing paid advertising campaigns across Meta and Google platforms, with a strong focus on driving conversions, improving campaign performance, and maximizing return on ad spend.Key Responsibilities<ul><li>Plan, launch, manage, and optimize paid campaigns on Meta Ads and Google Ads.</li><li>Monitor campaign performance and continuously improve ROAS, CPA, CTR, and conversion rates.</li><li>Conduct audience research, targeting, and A/B testing to improve campaign effectiveness.</li><li>Analyze campaign data and provide actionable insights and performance reports.</li><li>Implement and manage tracking using Google Analytics, Meta Business Suite, and other marketing tools.</li><li>Stay up to date with the latest digital marketing trends, platform updates, and best practices.</li><li>Collaborate with internal teams to achieve marketing and business objectives.</li></ul>Requirements<ul><li>1&ndash;3 years of hands-on experience in Performance Marketing.</li><li>Strong knowledge of Meta Ads Manager and Google Ads.</li><li>Experience with campaign optimization, audience segmentation, and A/B testing.</li><li>Understanding of Google Analytics, Meta Business Suite, and conversion tracking.</li><li>Strong analytical, reporting, and problem-solving skills.</li><li>Ability to work independently and manage multiple campaigns simultaneously.</li><li>Excellent communication and time management skills.</li><li>Bachelor's degree in Marketing, Business, or a related field is preferred.</li></ul>What We Offer<ul><li>Competitive salary based on experience.</li><li>Career growth opportunities in a fast-growing digital agency.</li><li>Collaborative and professional work environment.</li><li>Five-day work week (Monday&ndash;Friday).</li></ul>Job Details<ul><li>Job Type: Full-Time</li><li>Work Location: On-Site (Karachi)</li><li>Shift: Night Shift (9:00 PM &ndash; 6:00 AM)</li></ul>ApplyIf you're passionate about performance marketing and ready to grow your career with Epic Global, we'd love to hear from you.Apply by sending your resume to: careers@epicglobal.pkPay: Rs50,000.00 - Rs90,000.00 per monthWork Location: In person

Performance Marketer (Junior–Mid Level)

HugoBank

<div>
 The Fraud Analyst is responsible for real-time monitoring, review and initial investigation of suspicious digital transactions across all banking channels. The role ensures prompt detection, validation and escalation of potential fraud cases in line with SBP regulations, internal Fraud Risk Management policies, and FTDH requirements. Fraud Analysts operate in 24&times;7 shifts to maintain uninterrupted fraud surveillance and protect the bank and its customers from financial loss.
 
 
 
 Core Responsibilities :
 
 
 
 <ul>
 <li>
 Monitor digital transactions and alerts generated by fraud detection systems on a 24&times;7 basis which include 1-Link's transaction monitoring system, RAAST and FTDH
 </li>
 <li>
 Review and analyze alerts to identify unusual or high-risk activity
 </li>
 <li>
 Conduct preliminary investigations by verifying customer details and transaction patterns
 </li>
 <li>
 Escalate confirmed or suspicious cases to relevant departments / Teams within defined SLAs
 </li>
 <li>
 Support FTDH inward and outward dispute handling in compliance with regulatory timelines
 </li>
 <li>
 Log all alert actions, findings and outcomes in the fraud case management system
 </li>
 <li>
 Maintain high accuracy in documentation and ensure all actions are auditable
 </li>
 <li>
 Participate in training sessions and provide feedback for continuous improvement of fraud detection rules and processes
 </li>
 <li>
 Maintain strict confidentiality and compliance with the Bank's security and data protection standards
 
 
 </li>
 </ul>
 Persona of such a person:
 
 
 <ul>
 <li>
 Independent decision making
 </li>
 <li>
 Critical thinking and skeptical of suspicious transaction patterns
 </li>
 <li>
 Objective and empathetic analysis
 </li>
 <li>
 Ability to sustain high pressure environment
 </li>
 <li>
 Transparent and Straightforward
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 <ul>
 <li>
 Minimum Bachelors Degree in relevant field.
 </li>
 <li>
 Minimum of 1-2 years of experience in fraud risk management unit, preferably within the banking or financial services industry
 </li>
 <li>
 Proven track record of part of fraud risk management units
 </li>
 <li>
 Strong analytical skills and experience with digital fraud detection systems
 </li>
 <li>
 Ability to thrive in a fast paced environment while balancing multiple tasks/projects simultaneously.
 </li>
 <li>
 Owning decisions from start to finish based on suspicious behaviour.
 
 
 </li>
 </ul>
 Objective &amp; KPI :
 
 
 <li>
 Alert Handling Efficiency: &ge; 95% of alerts reviewed and acted upon within SLAs.
 </li>
 <li>
 FTDH Timeliness: 100% adherence to SBP's 30 mins response requirement.
 </li>
 <li>
 Accuracy Rate: &gt;99.00% correct classification of alert (true vs false positives).
 </li>
 Escalation Timeliness: &lt;5 Mins average for high-priority cases
 <li>
 Confidentiality Compliance: Zero breaches of customer or case information,
 </li>
</div>

Fraud Monitoring Analyst

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