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marketing manager

MarketCube.io

Reports to: Chief Operating Officer (COO)About the RoleMarket Cube is looking for an experienced Marketing Manager &ndash; Performance Marketing to lead the marketing strategy and execution across our growing portfolio of products. This is a hands-on role for someone who enjoys managing paid campaigns, analysing performance data, and driving measurable business growth.You will take ownership of our digital marketing efforts, optimise customer acquisition, and help shape our marketing strategy across multiple brands.Key Responsibilities<ul><li>Plan, launch, manage and optimise paid advertising campaigns across Meta, Google Ads and LinkedIn.</li><li>Continuously test creatives, audiences and campaign strategies to improve performance and scale successful campaigns.</li><li>Own and report on key performance metrics including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS) and Cost per Lead (CPL).</li><li>Manage and allocate marketing budgets across multiple products based on performance and business priorities.</li><li>Drive demand generation through content marketing, SEO, email marketing and lead nurturing campaigns.</li><li>Work closely with designers and copywriters to develop high-performing ad creatives, landing pages and marketing content.</li><li>Implement and maintain accurate tracking, attribution, conversion events, UTMs and analytics.</li><li>Adapt marketing priorities across different products as business needs evolve.</li><li>Produce regular performance reports with actionable recommendations.</li></ul>Essential Requirements<ul><li>Minimum 4 years' experience in digital marketing, including at least 3 years of hands-on paid advertising management.</li><li>Proven experience managing advertising accounts and budgets directly (not solely through agencies).</li><li>Strong working knowledge of Meta Ads Manager and Google Ads.</li><li>Experience with Google Analytics 4 (GA4), conversion tracking, pixels and event implementation.</li><li>Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.</li><li>Experience planning, executing and analysing A/B tests to improve campaign performance.</li><li>Confident creating reports and presenting marketing insights and recommendations.</li><li>Excellent written and spoken English.</li><li>Experience marketing multiple products or brands simultaneously.</li></ul>Desirable Skills<ul><li>B2B SaaS or software marketing experience.</li><li>LinkedIn Ads campaign management.</li><li>SEO and content marketing.</li><li>Experience using HubSpot or similar CRM platforms.</li><li>E-commerce or marketplace marketing experience.</li><li>Basic design skills using Canva or Figma.</li></ul>What We Offer<ul><li>Opportunity to make a significant impact in a fast-growing business.</li><li>Ownership of marketing strategy across multiple products.</li><li>Collaborative and supportive team environment.</li><li>Career growth and development opportunities.</li></ul>How to ApplyPlease submit:<ul><li>Your CV.</li><li>One example of a marketing campaign you personally managed, including:</li><li>The campaign objective.</li><li>The budget you managed.</li><li>The marketing channels used.</li><li>The results achieved.</li></ul>Please send your application to Ali.haider@marketcube.io.Applications submitted without a campaign example will not be considered.Job Type: Full-timeExperience:<ul><li>META, TikTok, Pinterest: 4 years (Required)</li></ul>Work Location: Hybrid remote in Karachi

Marketing Manager – Performance Marketing

Encoders

Working Hours1:00 PM &ndash; 9:00 PMExperience1&ndash;2 years (Preferred) Key Responsibilities<ul><li>Plan, execute, and optimize digital marketing campaigns.</li><li>Manage social media platforms and create engaging content.</li><li>Run and optimize Google Ads and Meta (Facebook &amp; Instagram) Ads.</li><li>Perform on-page and off-page SEO activities.</li><li>Monitor website performance using Google Analytics and Search Console.</li><li>Develop content strategies to increase brand awareness and generate leads.</li><li>Track campaign performance and prepare regular reports.</li><li>Collaborate with the design and development teams to execute marketing initiatives.</li></ul>Requirements<ul><li>Bachelor's degree in Marketing, Business, or a related field.</li><li>1&ndash;2 years of experience in digital marketing.</li><li>Hands-on experience with Google Ads and Meta Ads Manager.</li><li>Good understanding of SEO, SEM, social media marketing, and email marketing.</li><li>Familiarity with Google Analytics, Google Search Console, and digital marketing tools.</li><li>Excellent communication, analytical, and problem-solving skills.</li></ul>Why Join Encoders?<ul><li>Professional growth opportunities</li><li>Friendly and collaborative work environment</li><li>Work on national and international projects</li><li>Learning and career development</li></ul>Apply Now!Send your resume to hr.encoders@gmail.com with the subject line &quot;Digital Marketing Executive Application.&quot;Work Location: In person

DIGITAL MARKETER

Roche

<div>
 At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.
 
 
 The Position
 
 
 
 We advance science so that we all have more time with the people we love.
 
 
 
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 Roche Diagnostics Pakistan is looking for a Product Manager, internally titled as Manager Business Innovation Molecular. Reporting to the Team Lead- Business Innovation, this position will see you developing specific marketing plans for products within the organization, interprets and translate scientific clinical data into commercial implications. You will analyze data and make strategic recommendations while providing marketing insight and direction to optimize new product launches
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 This is a permanent and individual contributor position based in Karachi, within our Diagnostics business
 
 
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 </ul>
 
 Your Opportunity
 
 
 
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 Conceptualize, lead, execute and/or coordinate all activities related to product launches, product promotions, scientific training and for the Sales team, Customer &amp; market analyses, co-creation and implementation of marketing plans and management of allocated A&amp; P budget.
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 Co-create with Medical, Sales teams, Clinical Value Marketing promotional, educational, access and partnership initiatives or business model solutions, which support faster adoption of Diagnostics solutions according to clinical guidelines and protocols
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 Partner with relevant internal and external stakeholders to develop and communicate unique value propositions for our Diagnostics portfolio
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 Identify strategic partners (public or private organizations) which can facilitate improved Patient Access &ndash; e.g. MoH, telehealth/teleconsultation system providers, insurance and financial institutions, patient coaching providers, NGOs, Hospitals etc
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 Co-develop the marketing plan based on robust market insights and analytics and informed by regular key Customer visits with Medical &amp; Sales
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 Source &amp; analyze (including the development of business cases) market insight for new product launch potential, competitor intelligence, hospital procurement policies, pricing, etc
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 Leverage globally developed campaigns and brand assets to deploy locally translated promotional/educational materials for new and existing products, including brochures, leaflets, detailing materials, presentations, Lead HCP and Institutional marketing efforts for product promotion. including disease education
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 Maintain strong disease and product knowledge; support internal and external customer education programs and product training
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 Lead KOL engagement and speaker programs
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 Leverage Medical and Scientific studies to create content for patients, HCPs and Institutions
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 Drive shift in engaging HCPs on digital marketing platforms
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 Conduct double visits with the Sales team to shape actionable content and format for the product training and promotional campaigns
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 Coordinate with Medical to establish relevant presence and engagement for strategic events (symposia, conferences, etc.)
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 Collaborate seamlessly with the rest of the Sales, Medical and other functions to deliver on the company&rsquo;s objectives
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 Ensure full compliance with Roche policies, coordinate with Quality &amp; Regulatory functions, and secure timely and proper approval &amp; documentation of activities and assets according to SOPs including the local customization process
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 Contribute to actionable training &amp; progress of the Sales Team by feedback &amp; feed forward and sharing Customer Insight
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 Implement Globally developed/validated tools and assets, customized for local use as applicable
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 Track and consolidate relevant analytics and ROI KPIs
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 Adopt and deploy globally developed patient user Journeys &amp; Personas to deliver coherent customer interactions at scale, driving higher customer satisfaction and retention
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 Manage digital &amp; social media channels
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 Proactively source and share with internal stakeholders actionable competitive market analytics
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 Define and track key performance metrics to measure product success and business impact. Prepare and present regular reports on product performance, market trends, and innovation initiatives
 
 
 
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 </ul>
 
 Who You Are
 
 
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 You are someone who wants to influence your own development. You are looking for a company where you have the opportunity to pursue your interests across functions and geographies and where a job title is not considered the final definition of who you are, but the starting point
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 Science graduate with Pharm D and Master in Business Administration (Preferred) with 3-5 years of marketing experience in In-vitro Diagnostics industry
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 A mindset that can deliver change through confident adoption and demonstration of new ways of working with deep analysis of commercial data to understand one's market and territory
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 Availability to travel to proactively support your team in the field as required
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 The ability to think and plan strategically
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 Ideally be able to work in a fast pace, ever changing environment
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 High computer literacy in MS Office and technical ability
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 Strong verbal and written English language and presentation/facilitation skills
 
 
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 </ul>
 What we offer
 
 
 Roche offers rewarding growth opportunities, a competitive remuneration package and a collaborative culture where people are united in purpose and will stretch you to be brave, speak up and think differently. Feel empowered to deliver meaningful outcomes, supported by accessible and inspiring leaders.
 
 
 Roche encourages a high-performance culture where you are empowered and trusted to make decisions. We strive for excellence and extraordinary results and take a genuine interest in our people and their well-being, and our patients.
 
 
 Take pride in knowing you can make a difference to millions of patients worldwide in developing diagnostics and treatments for oncology, neuroscience, inflammation, immunology, ophthalmology, rare diseases, respiratory disease and diabetes.
 
 
 We are committed to providing an inclusive, safe, secure and healthy workplace, and to minimise any such impacts to our employees, customers and the community. We welcome applications from all people and encourage you to advise of any individual circumstances that may require consideration.
 
 
 Who we are
 
 
 A healthier future drives us to innovate. Together, more than 100&rsquo;000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
 
 
 Let&rsquo;s build a healthier future, together.
 
 
 
 Roche is an Equal Opportunity Employer.
 
</div>

Business Innovation Manager (Molecular Lab)

Inspired Solutions Provider

Develop, plan, and execute overall marketing strategies aligned with company goalsManage digital marketing activities including social media, paid ads, and online campaignsOversee content creation for videos, static posts, GIFs, and animationsEnsure brand consistency across all marketing channels and materialsAnalyze market trends, competitors, and customer behaviorPlan and execute product launches, promotions, and seasonal campaignsMonitor campaign performance, KPIs, and ROIPrepare marketing reports and performance analysis for managementLead, manage, and coordinate the marketing teamAssign tasks, set timelines, and ensure timely executionCoordinate with design, sales, and management teamsManage influencer marketing and brand collaborationsIdentify growth opportunities and optimize marketing effortsPlan and manage marketing budgets effectivelyImprove brand awareness, engagement, and lead generationEnsure high-quality communication and marketing executionStay updated with digital trends, tools, and platform algorithmsPay: Rs30,000.00 - Rs70,000.00 per monthWork Location: In person

Social Media Executive

TechSol (Pvt) Ltd

Company: Epic Global Location: SMCHS, Shahrah-e-Faisal, Karachi Job Type: Full-Time (On-Site) Shift: Night Shift (9:00 PM &ndash; 6:00 AM) Working Days: Monday &ndash; FridayJob OverviewEpic Global is looking for a passionate, analytical, and results-driven Performance Marketer to join our growing team. The ideal candidate will have hands-on experience managing paid advertising campaigns across Meta and Google platforms, with a strong focus on driving conversions, improving campaign performance, and maximizing return on ad spend.Key Responsibilities<ul><li>Plan, launch, manage, and optimize paid campaigns on Meta Ads and Google Ads.</li><li>Monitor campaign performance and continuously improve ROAS, CPA, CTR, and conversion rates.</li><li>Conduct audience research, targeting, and A/B testing to improve campaign effectiveness.</li><li>Analyze campaign data and provide actionable insights and performance reports.</li><li>Implement and manage tracking using Google Analytics, Meta Business Suite, and other marketing tools.</li><li>Stay up to date with the latest digital marketing trends, platform updates, and best practices.</li><li>Collaborate with internal teams to achieve marketing and business objectives.</li></ul>Requirements<ul><li>1&ndash;3 years of hands-on experience in Performance Marketing.</li><li>Strong knowledge of Meta Ads Manager and Google Ads.</li><li>Experience with campaign optimization, audience segmentation, and A/B testing.</li><li>Understanding of Google Analytics, Meta Business Suite, and conversion tracking.</li><li>Strong analytical, reporting, and problem-solving skills.</li><li>Ability to work independently and manage multiple campaigns simultaneously.</li><li>Excellent communication and time management skills.</li><li>Bachelor's degree in Marketing, Business, or a related field is preferred.</li></ul>What We Offer<ul><li>Competitive salary based on experience.</li><li>Career growth opportunities in a fast-growing digital agency.</li><li>Collaborative and professional work environment.</li><li>Five-day work week (Monday&ndash;Friday).</li></ul>Job Details<ul><li>Job Type: Full-Time</li><li>Work Location: On-Site (Karachi)</li><li>Shift: Night Shift (9:00 PM &ndash; 6:00 AM)</li></ul>ApplyIf you're passionate about performance marketing and ready to grow your career with Epic Global, we'd love to hear from you.Apply by sending your resume to: careers@epicglobal.pkPay: Rs50,000.00 - Rs90,000.00 per monthWork Location: In person

Performance Marketer (Junior–Mid Level)

SEO Agency

Are you passionate about social media, digital marketing, and leading creative teams? We're looking for a talented Social Media Team Lead to drive our online presence and manage our growing social media department.Key Responsibilities<ul><li>Lead and mentor the social media team.</li><li>Develop and execute social media strategies across multiple platforms.</li><li>Create, review, and schedule engaging content.</li><li>Monitor social media performance and prepare analytics reports.</li><li>Stay updated with the latest social media trends and platform updates.</li><li>Collaborate with the marketing, design, and content teams to achieve business goals.</li><li>Manage paid social media campaigns and optimize performance.</li></ul>Requirements<ul><li>3+ years of experience in social media marketing.</li><li>Previous team leadership or management experience.</li><li>Excellent communication and organizational skills.</li><li>Strong understanding of Facebook, Instagram, LinkedIn, TikTok, X, and other social platforms.</li><li>Experience with social media management and analytics tools.</li><li>Creative mindset with strong problem-solving abilities.</li></ul>What We Offer<ul><li>Competitive salary</li><li>Career growth opportunities</li><li>Collaborative and creative work environment</li><li>Professional development and training</li><li>Performance-based incentives</li></ul>Benefits :Yearly Bonus | Increments | Outdoor Activity | Medical | Fuel AllowanceAvailability: Immediate joiners preferredExperience Required: 3&ndash;5 yearsShift : 9.00 am to 06:00 pmPay: Rs60,000.00 - Rs90,000.00 per monthWork Location: On the road

Team Lead Social Media for E-Commerce - Karachi

Sama Engineering

Job DescriptionSAMA ENGINEERING is looking for a creative, energetic, and highly skilled Social Media Executive to manage the company's complete digital presence. The ideal candidate should be capable of handling content creation, video production, graphic designing, social media management, and paid advertising independently.This is an all-rounder role for someone who can plan, create, execute, and optimize digital marketing campaigns across all major platforms.Key Responsibilities<ul><li>Plan and execute the complete social media strategy</li><li>Shoot professional videos and capture product, factory, and corporate content</li><li>Edit videos for Facebook, Instagram, TikTok, LinkedIn, YouTube, and other platforms</li><li>Design creative posts, banners, brochures, flyers, and marketing materials</li><li>Create reels, shorts, promotional videos, and product showcases</li><li>Manage and grow all social media platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube, X, etc.)</li><li>Write engaging captions and schedule daily content</li><li>Run and optimize Meta (Facebook &amp; Instagram), Google, LinkedIn, and YouTube advertising campaigns</li><li>Monitor campaign performance and prepare monthly reports</li><li>Generate leads through digital marketing campaigns</li><li>Cover company events, exhibitions, client visits, and product launches</li><li>Coordinate with Sales, HR, and Management for marketing requirements</li><li>Stay updated with the latest social media trends and implement creative ideas</li></ul>Requirements<ul><li>Bachelor's degree in Media Sciences, Marketing, Graphic Design, or a related field</li><li>2&ndash;4 years of proven experience in Social Media Marketing and Digital Marketing</li><li>Strong command of Adobe Photoshop, Illustrator, Premiere Pro, After Effects, Canva, and CapCut</li><li>Experience with professional video shooting and editing</li><li>Hands-on experience running Meta Ads, Google Ads, and LinkedIn Ads</li><li>Good understanding of branding, content marketing, and SEO</li><li>Excellent creativity, communication, and time management skills</li><li>Ability to handle multiple projects independently</li></ul>Preferred Skills<ul><li>Experience in the engineering, manufacturing, or industrial sector</li><li>Photography, drone videography, and motion graphics experience will be an advantage</li><li>Knowledge of AI content creation tools will be a plus</li></ul>Why Join Us?<ul><li>Work with Pakistan's leading packaging machinery manufacturer</li><li>Opportunity to lead the company's complete digital marketing function</li><li>Professional growth and exposure to industrial branding</li><li>Long-term career development</li></ul>How to ApplyApply through our online application form by clicking Apply Now on our careers page:https://odolution-sama-engineering.odoo.com/jobs/social-media-94Alternatively, send your updated CV and portfolio to hr@samaengineering.com or WhatsApp it to 0333-0304776.Candidates who can join immediately are highly encouraged to apply.Pay: Rs35,000.00 - Rs45,000.00 per monthWork Location: In person

Explore 90+ Marketing manager in Karachi this August. Find roles across top companies and apply now to boost your career.

90 marketing manager jobs In Karachi

Marketing Manager – Performance Marketing

DIGITAL MARKETER

Business Innovation Manager (Molecular Lab)

Social Media Executive

Performance Marketer (Junior–Mid Level)

Team Lead Social Media for E-Commerce - Karachi

Social Media Executive