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digital marketing manager Jobs in Karachi

digital marketing manager

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marketing manager

Maktabat ul Madina Dawat-e-Islami

WE'RE HIRING | E-Commerce ManagerTimezone Watches International is looking for a results-driven E-Commerce Manager to lead and scale our online business across the Pakistan and Dubai markets.Employment Type: In-HouseKey Responsibilities:<ul><li>Manage and optimize end-to-end e-commerce operations.</li><li>Oversee customer support to ensure an exceptional shopping experience.</li><li>Lead and coordinate with Media Buyers for Meta Ads and performance marketing campaigns.</li><li>Drive online sales growth through data-driven strategies and continuous optimization.</li><li>Monitor website performance, sales metrics, and customer insights to improve conversions.</li><li>Manage digital marketing budgets and optimize campaign performance across multiple markets.</li><li>Plan and execute A/B testing for creatives, audiences, and landing pages to maximize ROAS.</li></ul>Requirements:<ul><li>4&ndash;5+ years of experience in E-Commerce Management and Performance Marketing.</li><li>Proven experience managing campaigns in Pakistan and UAE (Dubai) markets.</li><li>Demonstrated ROI/ROAS success with measurable case studies.</li><li>Experience managing PKR 100 Million+ advertising budget (or equivalent) in a single market/campaign.</li><li>Hands-on expertise with Meta Ads, Google Ads, and TikTok Ads.</li><li>Strong knowledge of GA4, Meta Pixel, Conversion Tracking, CAC, CPA, LTV, and ROAS reporting.</li><li>Understanding of consumer behavior and market dynamics in Pakistan and Dubai.</li><li>Experience managing advertising budgets across multiple markets simultaneously.</li><li>Strong analytical, leadership, and communication skills.</li><li>Google Ads and Meta Blueprint certifications will be an added advantage.</li><li>Good English communication skills; Urdu and Arabic are a plus.</li></ul>If you're passionate about e-commerce and performance marketing and are ready to scale a growing international brand, we'd love to hear from you!Apply Now by sending your CV to:hr.timezonewatches@gmail.comWhatsApp: 0332-0382736Timezone Watches International is an equal opportunity employer. We value talent, innovation, and a customer-first mindset.Pay: Rs60,000.00 - Rs200,000.00 per monthWork Location: In person

E- Commence Manager

Gulf Trading

Account Manager &ndash; Digital, ATL &amp; BTLCompany: Gulf Trading Corporation (GTC)Location: KarachiJob Type: Full-timeExperience Required: 3&ndash;4 yearsPreferred Candidate: FemaleAbout GTCGulf Trading Corporation (GTC) is a leading distribution and brand management company representing multiple international brands across the fragrance, personal care, and beauty categories. As our brand portfolio continues to grow, we are looking for a proactive and experienced Account Manager to support and manage marketing campaigns across Digital, ATL, and BTL platforms.Job SummaryWe are looking for a mid-level Account Manager with 3&ndash;4 years of relevant experience in brand management, account management, marketing, advertising, or campaign execution.The ideal candidate should have hands-on experience in campaign planning, digital marketing, ATL media, BTL activations, retail branding, content coordination, and on-ground execution. The candidate will be responsible for managing multiple brand campaigns, coordinating with internal teams and external partners, and ensuring that all deliverables are completed on time and according to brand standards.Key ResponsibilitiesPlan and manage marketing campaigns for assigned brands across Digital, ATL, and BTL platforms.Support the development of 360-degree marketing plans, including social media, influencer campaigns, outdoor media, retail branding, mall activations, events, trade marketing, and promotional campaigns.Prepare campaign briefs, content calendars, creative directions, activation plans, launch plans, and execution timelines.Coordinate with creative, content, digital, media buying, sales, retail, and operations teams.Manage ATL activities, including billboards, outdoor branding, radio, cinema, print, and other traditional media.Manage BTL activities, including mall activations, store branding, POSM, kiosks, sampling, events, and consumer engagement activities.Oversee digital campaigns, including social media content, paid advertising, influencer collaborations, and online brand visibility.Coordinate with vendors, agencies, influencers, production teams, media partners, malls, and retail partners.Ensure all brand communication is aligned with the brand&rsquo;s positioning, visual identity, target audience, and campaign objectives.Monitor campaign performance and prepare reports with recommendations for future improvements.Conduct market visits, retail checks, competitor analysis, and consumer trend reviews.Manage campaign timelines, budgets, deliverables, and execution quality.Ensure consistent brand visibility across retail stores, modern trade, digital platforms, events, and other consumer touchpoints.RequirementsMinimum 3&ndash;4 years of relevant experience in account management, brand management, marketing, advertising, or campaign management.Hands-on experience managing Digital, ATL, and BTL campaigns.Understanding of 360-degree campaign planning and execution.Experience managing multiple brands, campaigns, vendors, and external partners.Strong understanding of social media, influencer marketing, outdoor media, retail branding, activations, and events.Good communication, presentation, negotiation, and coordination skills.Ability to manage projects independently while working closely with senior management and internal teams.Strong creative understanding with the ability to prepare clear briefs and evaluate creative concepts.Must be organized, responsible, deadline-driven, and detail-oriented.Experience with FMCG, beauty, fragrance, personal care, lifestyle, or retail brands will be preferred.Female candidates will be preferred.Send your resume at nashia@gulftradingcorporation.comPay: Rs70,000.00 - Rs100,000.00 per monthWork Location: In person

Account Manager – Digital, ATL & BTL

OmalbyKomal

Job Description &ndash; Performance MarketerPosition: Performance Marketer Department: Marketing Industry: Women's Fashion &amp; Textile Clothing Reports To: Business Head / CEOJob SummaryThe Performance Marketer is responsible for planning, executing, optimising, and analyzing digital marketing campaigns to drive online sales, customer acquisition, and return on advertising spend (ROAS). This role focuses on data-driven marketing across paid digital channels, working closely with the creative, e-commerce, and brand teams to maximise campaign performance and achieve business growth.Key Responsibilities Performance Marketing<ul><li>Plan, launch, and optimize paid advertising campaigns across Meta (Facebook &amp; Instagram), Google Ads, TikTok, and other relevant platforms.</li><li>Manage campaign budgets to maximize ROI and achieve sales targets.</li><li>Monitor campaign performance and optimize targeting, creatives, and audience segmentation.</li><li>Conduct A/B testing on ad creatives, copy, landing pages, and campaign strategies.</li></ul>E-commerce Growth<ul><li>Drive website traffic, online conversions, and revenue growth.</li><li>Collaborate with the e-commerce team to improve conversion rates and customer experience.</li><li>Support promotional campaigns, seasonal launches, and sales events through targeted digital marketing.</li></ul>Analytics &amp; Reporting<ul><li>Track and analyze key performance metrics such as ROAS, CPA, CAC, CTR, CPC, conversion rate, and customer lifetime value.</li><li>Prepare weekly and monthly campaign performance reports with actionable insights.</li><li>Use analytics tools to evaluate campaign effectiveness and recommend improvements.</li></ul>Audience &amp; Customer Acquisition<ul><li>Build and manage customer audiences for prospecting, retargeting, and remarketing campaigns.</li><li>Develop strategies to improve customer acquisition, retention, and repeat purchases.</li><li>Optimize customer journeys across multiple digital touchpoints.</li></ul>Collaboration<ul><li>Work closely with the creative team to develop high-performing ad creatives, videos, and marketing content.</li><li>Coordinate with the brand, merchandising, and product teams to align campaigns with product launches and promotions.</li><li>Liaise with external agencies and platform representatives when required.</li></ul>Market Research<ul><li>Monitor competitor activities, digital trends, and emerging marketing technologies.</li><li>Stay updated on platform algorithm changes and digital marketing best practices.</li><li>Identify new growth opportunities and recommend innovative campaign strategies.</li></ul>Required Qualifications<ul><li>Bachelor's degree in Marketing, Business Administration, Digital Marketing, Media Sciences, or a related field.</li><li>2&ndash;4 years of experience in performance marketing, preferably within the fashion, retail, e-commerce, or consumer goods industry.</li></ul>Required Skills<ul><li>Strong hands-on experience with Meta Ads Manager and Google Ads.</li><li>Knowledge of TikTok Ads and other digital advertising platforms.</li><li>Understanding of Google Analytics 4 (GA4), Google Tag Manager, and Meta Pixel.</li><li>Experience with conversion tracking and campaign attribution.</li><li>Strong analytical and problem-solving skills.</li><li>Proficiency in Microsoft Excel and reporting tools.</li><li>Excellent communication and presentation skills.</li><li>Ability to manage multiple campaigns and meet deadlines.</li></ul>Preferred Skills<ul><li>Experience in fashion, apparel, retail, or lifestyle brands.</li><li>Knowledge of Shopify or other e-commerce platforms.</li><li>Experience with email marketing and CRM campaigns.</li><li>Basic understanding of graphic design and creative performance optimisation.</li></ul>Key Performance Indicators (KPIs)<ul><li>Return on Ad Spend (ROAS)</li><li>Cost Per Acquisition (CPA)</li><li>Customer Acquisition Cost (CAC)</li><li>Website traffic and conversion rate</li><li>Online sales and revenue growth</li><li>Click-Through Rate (CTR)</li><li>Cost Per Click (CPC)</li><li>Customer retention and repeat purchase rate</li><li>Campaign ROI and budget efficiency</li><li>Timely execution of promotional and seasonal campaigns</li></ul>Working Environment<ul><li>Fast-paced women's fashion and e-commerce environment.</li><li>Performance-driven role with a focus on continuous optimisation, innovation, and business growth.</li></ul>Work Location: In person

Performance Marketer

Optix Pakistan Pvt Ltd

<ul><li>Develop and execute digital marketing campaigns across multiple online channels.</li><li>Manage and optimize paid advertising campaigns</li><li>Plan, create, and schedule content for social media platforms.</li><li>Monitor and improve website performance, SEO, and user experience.</li></ul>Pay: From Rs85,000.00 per monthWork Location: In person

Senior Digital Marketing Executive

Qualix Solutions

About Qualix SolutionsQualix Solutions is a custom software development company founded by a Former Microsoft Technical Leader. We help businesses succeed through tailored web and mobile applications, AI/ML solutions, data engineering, and digital strategy. Our clients range from startups to established enterprises across industries including professional services, healthcare, and telecommunications.We are building our marketing function from the ground up and need a sharp, experienced B2B Marketing Executive who can get Qualix noticed, generate qualified conversations, and build our presence across search, AI platforms, LinkedIn, and email.Role OverviewThis is a results-driven, full-ownership marketing role with a clear mandate: start generating qualified leads for Qualix within your first 3 to 6 months. Your mission is simple to state and hard to execute: make Qualix visible to the right buyers and start conversations that turn into business.That means owning our SEO so we rank for the searches our buyers make. It means running disciplined cold outreach campaigns via email and LinkedIn that open doors without burning our reputation. It means optimizing our presence for AI engines so that when someone asks ChatGPT, Claude, or Perplexity for a custom software development partner, Qualix shows up. And it means producing thought leadership content that makes us credible when prospects check us out.You will not be handed a playbook. You will build one. We expect you to use AI tools (Claude, ChatGPT, etc.) as a core part of your workflow. Your value is not in typing words; it is in the strategy, judgment, and execution you bring.Key ResponsibilitiesSEO &amp; AI Engine Optimization (AEO/GEO)<ul><li>Own Qualix's search presence end to end: keyword strategy, on-page optimization, technical SEO hygiene, and content that ranks.</li><li>Optimize Qualix's visibility in AI-powered answer engines (ChatGPT, Claude, Perplexity, Google AI Overviews) so we get cited and recommended when buyers research software development partners.</li><li>Build and maintain the structured signals AI engines rely on: authoritative content, consistent entity presence, directory and review listings, and citation-worthy resources.</li><li>Track rankings, organic traffic, and AI-engine mentions. Report on progress and adjust the strategy based on what the data shows.</li></ul>Cold Outreach &amp; Demand Generation<ul><li>Design and run cold email campaigns: build targeted prospect lists, write sequences that get replies, manage deliverability (domain warm-up, spam avoidance), and iterate based on open/reply rates.</li><li>Run LinkedIn outreach campaigns from the founder's profile and/or company page: connection strategies, personalized messaging, and follow-up sequences that start real conversations.</li><li>Qualify and hand off warm conversations to leadership for sales follow-up.</li><li>Test messaging, targeting, and channels systematically. Kill what does not work, double down on what does.</li></ul>Content &amp; Thought Leadership<ul><li>Research and produce blog articles, whitepapers, and opinion pieces grounded in industry research, analyst insights, and data to build Qualix's credibility.</li><li>Stay on top of developments in AI, software engineering, cloud computing, and digital transformation. Translate complex topics into clear, business-audience-friendly content.</li><li>Develop case studies and client success stories that support outreach and sales conversations.</li><li>Repurpose long-form content into multiple formats: blog post to LinkedIn carousel, newsletter snippet, outreach hook, and more.</li></ul>LinkedIn &amp; Brand Presence<ul><li>Own and manage the Qualix Solutions LinkedIn company page and the founder's personal LinkedIn profile.</li><li>Build the founder's personal brand as a credible voice in custom software and AI. Consistent posting, smart engagement, and content that attracts the right audience.</li><li>Maintain a content calendar and monitor analytics to refine what resonates.</li></ul>Analytics &amp; Strategy<ul><li>Track the full funnel: traffic, rankings, AI-engine visibility, outreach reply rates, LinkedIn engagement, and leads generated.</li><li>Report regularly on what is working, what is not, and what should change. Make recommendations backed by data, not opinions.</li><li>Collaborate with leadership to align marketing efforts with business goals and target buyer personas.</li></ul>What Success Looks LikeFirst 90 days: Outreach infrastructure is live (domains warmed, lists built, sequences running), the first cold email and LinkedIn campaigns have launched, SEO foundations are in place, and the first qualified conversations are being handed off to leadership.By month 6: A repeatable outbound engine is producing a steady flow of qualified leads, Qualix is ranking for an initial set of target keywords, the founder's LinkedIn presence is active and growing, and we know from data which channels and messages work best.If reading this excites you rather than intimidates you, you are probably the right person.What We're Looking ForA sharp, experienced marketer with a solid track record. We care about results you have driven, not just titles you have held.<ul><li>Proven B2B marketing experience: You have done this before, ideally for a technology, software services, or SaaS company, and you can point to concrete results: rankings improved, pipelines built, campaigns that generated real conversations.</li><li>Cold outreach competence: You know how to build prospect lists, write emails that get replies, manage deliverability, and run LinkedIn outreach without coming across as spam.</li><li>SEO and AEO fluency: You understand how search ranking works today, including how AI answer engines select and cite sources. Familiarity with tools like SEMrush, Ahrefs, or Google Search Console is expected.</li><li>Self-starter with full ownership: You do not wait for instructions or ask for permission. You see what needs to be done and you do it. You take ownership of outcomes, hold yourself accountable, and drive things forward proactively. You will be the marketing department, so if something is not happening, it is on you to make it happen.</li><li>AI-powered workflow: You actively use AI tools (Claude, ChatGPT, Perplexity, or similar) for research, drafting, prospecting, and iteration. You see AI as a force multiplier, not a crutch.</li><li>B2B content instincts: You understand how to write for business decision-makers. You know how to find credible industry research and turn it into content that builds authority.</li><li>Strong English communication: Excellent written English with solid grammar, structure, and tone. Comfortable writing for an international business audience.</li><li>Sharp and resourceful: You figure things out. New tool, new channel, new constraint: you adapt fast and deliver anyway.</li></ul>Nice to Have<ul><li>Experience marketing for a software development agency or IT services company specifically.</li><li>Hands-on experience with outreach tools such as Apollo, Instantly, Lemlist, Smartlead, LinkedIn Sales Navigator, or similar.</li><li>Experience with marketing tools such as HubSpot, Mailchimp, Buffer, or similar.</li><li>Experience running or supporting paid campaigns on LinkedIn or Google Ads.</li><li>Basic design skills for visuals, infographics, or LinkedIn carousels (Canva or similar).</li><li>Familiarity with Google Analytics (GA4) and Search Console dashboards.</li></ul>Qualifications<ul><li>Bachelor's degree in Marketing, Communications, Business, or a related field is preferred but not required.</li><li>What matters most is a demonstrable track record of marketing work that drove real, measurable results.</li></ul>What We Offer<ul><li>Ownership of the entire marketing function at a growing software company led by a Former Microsoft Technical Leader.</li><li>Direct collaboration with the founder and company leadership.</li><li>Real impact: your work will directly drive the company's growth, and you will see the results of what you build.</li><li>Room to grow into a marketing leadership role as the company scales.</li><li>Competitive compensation based on your experience and the value you bring.</li></ul>Please share the following:<ul><li>Your updated CV or resume.</li><li>2-3 examples of marketing work you are proud of, ideally including at least one outreach campaign or SEO result with numbers attached.</li><li>Links to any LinkedIn pages or profiles you have managed, if available.</li><li>A brief note (3-5 sentences) answering this question: If you were hired tomorrow, what would your first 30 days at Qualix look like?</li></ul>Job Type: Full-timeApplication Question(s):<ul><li>What is your current salary?</li><li>What is your expected salary?</li><li>Is your expected salary negotiable?</li><li>What is your notice period?</li><li>Rate your English speaking skills from 1 (Novice) to 10 (Expert)?</li><li>2 - 3 examples of marketing work you are proud of, ideally including at least one outreach campaign or SEO result with numbers attached.</li><li>Links to any LinkedIn pages or profiles you have managed, if available.</li><li>If you were hired tomorrow what would your first 30 days at Qualix look like?</li></ul>Work Location: In person

B2B Marketing Executive

TalentPop App

<div>
 "
 
 
 
 Influencer Partnerships Specialist (Remote)
 
 
 
 
 TalentPop App
 
 
 
 At TalentPop App, we don&rsquo;t just run influencer campaigns, we build partnerships that drive real growth for e-commerce brands.
 
 
 We&rsquo;re looking for someone who knows how to turn ideas into high-performing campaigns. Someone who understands that the right creator, the right message, and the right execution can directly impact revenue, not just engagement.
 
 
 If you&rsquo;re the type who takes ownership, moves fast, and wants your work to actually matter, you&rsquo;ll do well here.
 
 
 
 What You&rsquo;ll Own
 
 
 
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 End-to-end execution of influencer marketing campaigns
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 Identifying and onboarding creators who genuinely align with brand goals
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 Building strong, long-term relationships with influencers and partners
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 Creating clear, strategic briefs that lead to high-quality content
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 Managing timelines, deliverables, and campaign flow with minimal supervision
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 Tracking performance and turning insights into better campaigns over time
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 Collaborating with internal teams to ensure campaigns are aligned and impactful
 
 
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 </ul>
 
 What Sets You Apart
 
 
 
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 At least 1 year of hands-on experience in influencer marketing or digital marketing
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 You&rsquo;ve managed campaigns before and understand what drives results
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 Strong communication skills and confidence working with creators and partners
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 Solid understanding of social media platforms, trends, and creator ecosystems
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 Ability to balance creativity with data and performance
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 Proactive, organized, and comfortable in a fully remote, fast-paced environment
 
 
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 </ul>
 
 Technical Requirements
 
 
 
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 Personally owned PC or laptop capable of handling multiple tools and platforms
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 Reliable internet connection with at least 25 Mbps upload and download speed
 
 
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 </ul>
 
 What You&rsquo;ll Get
 
 
 
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 Permanent remote work setup
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 Health support through HMO or stipend
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 Performance-based bonuses
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 Paid time off
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 Opportunities for growth within a fast-moving and collaborative team
 
 
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 </ul>
 At TalentPop App, strong performance is recognized, and initiative is valued. If you already have experience and are ready to take more ownership and make a bigger impact, we&rsquo;d love to hear from you.
 
 
 
 Apply now and show us how you approach influencer marketing.
 
 
 
 "
</div>

Influencer Partnerships Specialist (Remote)

Sourcecode Software House

Job Title: Social Media Executive (Ebook Domain) &ndash; Night Shift Location: Karachi Job Type: Full-time (On-site)Job SummaryWe are seeking a talented and experienced Social Media Executive with hands-on experience in the Ebook domain to join our team for the Night Shift. The ideal candidate will be responsible for planning, managing, and optimizing social media campaigns to generate engagement, leads, and sales for our ebook publishing business.Responsibilities<ul><li>Manage and grow social media accounts related to the ebook business.</li><li>Create engaging content, captions, reels, and promotional posts.</li><li>Plan and execute social media campaigns focused on ebook marketing.</li><li>Monitor audience engagement and respond to comments and messages.</li><li>Analyze campaign performance and prepare performance reports.</li><li>Stay updated with the latest social media trends and marketing strategies.</li><li>Collaborate with the marketing and design teams to execute campaigns effectively.</li></ul>Requirements<ul><li>Minimum 1&ndash;2 years of experience in social media marketing within the Ebook domain (preferred).</li><li>Strong understanding of Facebook, Instagram, LinkedIn, TikTok, and X.</li><li>Experience in running and optimizing paid and organic social media campaigns.</li><li>Excellent communication and copywriting skills.</li><li>Creative mindset with the ability to develop engaging content.</li><li>Ability to work independently in a fast-paced environment.</li></ul>Shift<ul><li>Night Shift (On-site)</li></ul>Benefits<ul><li>Competitive salary package</li><li>Performance-based incentives</li><li>Career growth opportunities</li><li>Professional and supportive work environment</li></ul>Location: Karachi (On-site)Apply now if you have experience in social media marketing for the Ebook industry and are available to work the Night Shift.Work Location: In person

Social Media Executive

Explore 160+ Marketing manager in Karachi this August. Find roles across top companies and apply now to boost your career.