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digital advertising manager

HR Ways

About Our Client:Hiring for Certified US-based Digital Marketing Agency, focused on maximizing your Marketing ROI.&#65279;Job Description:This team member must have a solid understanding of the entire Digital Marketing ecosystem and the relationships that all channels have with one another. More Specifically, you must have in-depth experience optimizing the Google Ads Platform. You can optimize the account for the industrys best cost per conversion while taking care of tracking.Job Responsibilities<ul><li>Development and execution of digital advertising strategies to achieve our marketing objectives.</li><li>Collaborating with the leadership team on Companys marketing and advertising strategy and execution.</li><li>Supporting and mentoring a team of Digital Advertising Specialists to ensure high levels of performance and professional growth.</li><li>Working closely with cross-functional teams to align advertising strategies with overall marketing goals and company initiatives.</li><li>Analyzing advertising performance data to identify trends, insights, and opportunities for optimization and growth.</li><li>Implementing and managing paid advertising strategies for clients assigned by your senior manager.</li><li>Identify problems and deficiencies, implement solutions promptly, and suggest improvements for process and productivity optimization.</li><li>Understand the client's industry and set an agenda for monthly client meetings.</li><li>Research and present the Digital Marketing plan to clients.</li><li>Collaborate &amp; Share research with team members for Ad copy, Graphic design, etc.</li><li>Collaborate &amp; Share research with the SEO team for Keyword research and more to implement the winning SEM strategy for each client.</li><li>Set up new campaigns, track and perform daily/weekly/monthly ad account management tasks on Google Ads, Bing Ads, Meta Ads, etc.</li><li>Maintenance and monitoring of keywords bids, quality score, CTR, impression share, avg. position, and other important account metrics</li><li>Identify performance targets, project milestones, resource needs, etc</li><li>Monitor the overall performance of paid search efforts and report key indicators to the clients and your superiors in the company</li><li>Top-to-bottom management of paid search campaigns, generate reports, i.e., overall campaign performance report, Ad group performance report, keywords performance report, and location targeting report on a weekly/monthly basis</li><li>Monitor Google Analytics' key tools to analyze which areas are essential for achieving clients' goals</li><li>Review client websites and landing pages, fully understand their business models and marketing objectives, and then translate them into PPC strategy and action plans</li><li>Prepare and review keywords &amp; negative keywords list, and share the competitor research report with the content team to help write ad copies according to the relevancy of landing pages</li><li>Work on different bid strategies employed at the campaign, ad group, &amp; keyword levels</li><li>Analyze campaigns and provide actionable optimization recommendations</li><li>Performance Max Campaigns Strategy Diversification - diversify targeting methods like contextual targeting, remarketing, placement targeting, topic targeting, etc</li><li>Set up and recommend re-marketing campaigns</li><li>Integrate third-party online call-tracking software for conversion analytics.</li><li>Create Conversion Tracking for all client campaigns and monitor the conversion rate.</li><li>Set up events for the website's different sections to analyze users behavior.</li><li>Stay updated with new trends and discover opportunities to boost our clients' conversions, revenue, and sales.</li><li>Stay up-to-date with the latest digital marketing trends and best practices.</li><li>Any other task assigned by the management</li></ul>Required Experience and Expertise<ul><li>6+ years of Hands-on experience with Google Ads, Meta Ads &amp; Bing Ads with at least 2+ years in a managerial Role</li><li>5+ years of experience with planning and implementing a successful Paid Search and Paid Social strategy.</li><li>4+ years of experience in web analytics, marketing, tracking, and business development.</li><li>Top-to-bottom management &amp; execution of paid ads campaigns.</li><li>Proficiency in Google Analytics, P-Max campaigns, conversion tracking, and CTR.</li><li>Ability to work in a fast-paced environment and meet deadlines.</li><li>Excellent interpersonal and communication skills.</li></ul>Technical Skills<ul><li>Expert Proficiency with Google Sheets, Docs, Excel, and various Office Tools.</li><li>Expert in research on Ahrefs, Semrush, and other resources for campaign planning.</li><li>Experience with A/B testing and other testing metrics.</li><li>Build sophisticated reporting frameworks using GA4, GTM, Looker Studio, etc.</li></ul>Analytical &amp; Problem-Solving Skills<ul><li>Critical thinker with excellent problem-solving skills.</li><li>Stay on top of platform changes, privacy regulations, and performance trends. Translate complex data into clear, actionable insights for internal and client use.</li><li>Strong leadership and team management skills</li></ul>Strategy and ownership<ul><li>Directly manage and mentor a team of paid media professionals and assistant managers.</li><li>Conduct performance reviews, skill gap assessments, and training sessions.</li><li>Ensure the team adheres to performance standards, deadlines, and campaign best practices.</li><li>Serve as a strategic partner to clients and lead weekly/monthly performance reviews.</li><li>Take complete ownership of your performance, ensuring a direct impact on client business outcomes through strategic actions.</li></ul>Required QualificationBachelor's or relevant degree.Other Details:Work Mode: Onsite - Full TimeLocation: LahoreExperience: 6+ YearsDays: Monday to FridayTiming: &#65279;5pm-2am PKT (Night Shift)About HR Ways:HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from worlds biggest SaaS Companies to most competitive Startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world. Join our WhatsApp Channel https://shorturl.at/983azto stay updated or visit www.hrways.co to know more.Job Type: Full-timeWork Location: In person

Paid Ads Manager - Marketing Agency

Wizvend LLC

Amazon PPC Manager &ndash; Job DescriptionPosition: Amazon PPC Manager Location: Onsite, Johar Town, Lahore Timings: 10 AM to 7 PM, Monday to FridayOverview: The Amazon PPC Manager will be responsible for planning, executing, and optimizing paid advertising campaigns on Amazon to maximize sales, improve ACOS, and enhance overall brand performance. The ideal candidate should have hands-on experience with Amazon ads, strong analytical skills, and the ability to build strategies that align with business goals.Key Responsibilities:<ul><li>Create, manage, and optimize Amazon PPC campaigns including Sponsored Products, Sponsored Brands, and Sponsored Display</li><li>Conduct in-depth keyword research and competitor analysis</li><li>Monitor campaign performance and adjust bids, budgets, and targeting for maximum ROI</li><li>Analyze ACOS, ROAS, CTR, CPC, and other key metrics to drive continuous improvement</li><li>Develop weekly and monthly PPC performance reports</li><li>Collaborate with listing, design, and catalog teams to align ads with content strategy</li><li>Identify growth opportunities and implement advanced tactics to scale campaigns</li><li>Manage budgets and ensure efficient spend across all ad types</li><li>Stay updated with Amazon advertising trends, tools, and policy changes</li></ul>Requirements:<ul><li>Minimum 2&ndash;3 years of experience managing Amazon PPC campaigns</li><li>Strong understanding of Amazon Seller Central and advertising console</li><li>Expertise in keyword research, campaign structuring, and optimization</li><li>Strong analytical and Excel/Google Sheets skills</li><li>Ability to work under tight deadlines and handle multiple accounts</li><li>Excellent communication and reporting skills</li></ul>Preferred:<ul><li>Experience with tools such as Helium 10, Jungle Scout, Pacvue, or similar platforms</li><li>Experience managing campaigns for international marketplaces (US, UK, EU)</li></ul>What We Offer:<ul><li>Competitive salary package</li><li>Professional growth and learning opportunities</li><li>Collaborative and supportive work environment</li></ul>Job Type: Full-timeWork Location: In person

Amazon Brand Growth & Strategy Manager

Euroflyer Consultants (Pvt) Ltd.

Job Overview We are seeking a highly skilled Social Media Ads Manager to plan, create, optimize, and monitor paid advertising campaigns across major social platforms. The ideal candidate will have strong analytical skills, creative thinking, and hands-on experience in running performance-based ad campaigns. Key Responsibilities Develop and implement paid advertising strategies on Facebook, Instagram, TikTok, YouTube, LinkedIn, and other platforms. Create high-converting ad campaigns, including audience research, ad copywriting, creatives, and A/B testing. Monitor campaign performance daily and optimize for best results (CPC, CPM, ROAS, leads, conversions, etc.). Manage ad budgets effectively and ensure maximum ROI. Generate weekly and monthly performance reports. Collaborate with the design and content teams to ensure campaign alignment with brand guidelines. Track pixel events, conversions, and other analytics tools. Stay updated with the latest trends, tools, and algorithm changes in social media advertising. Preferred Skills Experience with landing pages and funnel building. Basic understanding of Canva, Photoshop, or other design tools. Knowledge of performance marketing and lead generation campaigns. Benefits Competitive salary Performance bonuses Friendly and growth-oriented work environment Opportunity to work on international projectsJob Types: Full-time, Part-timePay: Up to Rs50,000.00 per monthWork Location: In person

Social Media Ads Manager

PakWheels

<div>We are looking for a dynamic and creative experienced Senior Performance Marketing Executive to join our growing team. You will be responsible for creating and implementing strategies that drive customer acquisition, retention, and revenue growth through digital channels.
Responsibilities:
<ul><li>Plan, execute, and scale digital ad campaigns across Google, Tiktok and Meta Ads to drive online sales and new customer acquisition.</li>
<li>Manage eCommerce performance marketing, including Google Shopping, product feed optimization, remarketing, and dynamic ads.</li>
<li>Optimize for ROAS, CPA, conversion rates, and customer LTV, using data-driven insights to continuously improve performance.</li>
<li>Conduct A/B testing on creatives, copy, landing pages, and customer journeys to maximize campaign effectiveness.</li>
<li>Collaborate with creative, product, and CRM teams to align campaigns with brand positioning and customer journey goals.</li>
<li>Monitor, analyze, and report on campaign performance, with actionable recommendations for scaling growth.</li>
<li>Stay ahead of eCommerce, digital advertising, and customer engagement trends to proactively test and adopt new strategies.</li>
<li>Leverage customer engagement platforms to power WhatsApp marketing campaigns that drive conversions, repeat purchases, and retention.</li>
</ul>
Qualifications:
<ul><li>1 to 3 years of experience in performance marketing, preferably in an eCommerce or digital brand environment.</li>
<li>Proven expertise in Google Ads, Meta Ads, and shopping/retargeting campaigns.</li>
<li>Hands-on experience with WhatsApp marketing, ideally integrated via a customer engagement platform.</li>
<li>Proficient in Google Analytics (GA4), campaign dashboards, and advanced Excel.</li>
<li>Strong analytical mindset, with the ability to make data-driven marketing decisions.</li>
<li>Excellent communication and collaboration skills in fast-paced, cross-functional environments.</li>
<li>Bachelor&rsquo;s degree in Marketing, Business, or related field.</li>
</ul>
At PakWheels, we take pride in fostering a dynamic and innovative workplace culture that values collaboration and growth. Since 2003, PakWheels.com has transformed the automobile industry in Pakistan, helping millions of Pakistanis buy, sell, and maintain their vehicles. By joining PakWheels, you'll be part of a mission to revolutionize the automobile landscape. Our environment thrives on creativity, teamwork, and forward-thinking ideas.</div>

Performance Marketing Executive

Nessovo solutions

We are looking for a highly skilled Digital Marketing Specialist with deep expertise in PPC, Google Ads, and paid advertising campaigns. The ideal candidate will be responsible for planning, executing, optimizing, and scaling high-performing paid campaigns across multiple digital platforms to drive quality traffic, conversions, and measurable business growth.Key Responsibilities PPC &amp; Google Ads Management<ul><li>Develop, manage, and optimize Google Ads campaigns including Search, Display, Video, Performance Max, and Remarketing.</li><li>Conduct detailed keyword research, competitor analysis, and audience targeting.</li><li>Create compelling ad copies, extensions, and landing page recommendations to improve ad performance.</li><li>Implement A/B testing on ads, landing pages, and audiences to improve CTR and conversion rates.</li><li>Monitor campaign performance and adjust bids, budgets, and targeting for maximum ROI.</li><li>Track and maintain optimal Quality Scores, CPC, and conversion optimization metrics.</li></ul>Paid Social Campaigns<ul><li>Manage paid advertising campaigns on Facebook, Instagram, TikTok, and LinkedIn (optional but preferred).</li><li>Set up conversion tracking, custom audiences, and retargeting strategies.</li></ul>Performance Monitoring &amp; Analytics<ul><li>Set up and manage Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking.</li><li>Prepare weekly and monthly performance reports with detailed insights and improvement strategies.</li><li>Monitor ROI, CPA, CPL, ROAS, and campaign profitability.</li></ul>Strategy &amp; Optimization<ul><li>Create strategic PPC plans aligned with company goals and target audience.</li><li>Recommend data-driven improvements to landing pages and funnels.</li><li>Stay updated with the latest trends in paid advertising, Google Ads policies, and digital marketing tools.</li></ul>Requirements<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or a related field (preferred but not mandatory).</li><li>3+ years of hands-on experience in PPC and Google Ads campaign management.</li><li>Strong understanding of:</li><li>Google Ads Manager</li><li>Meta Ads Manager</li><li>YouTube Ads</li><li>PPC bidding strategies</li><li>GA4 &amp; Google Tag Manager</li><li>Keyword Planner, SEMrush, Ahrefs (preferred)</li><li>Excellent analytical skills and ability to interpret complex data.</li><li>Strong communication, reporting, and campaign planning skills.</li><li>Ability to manage multiple campaigns and meet deadlines.</li><li>Google Ads Certification is a plus.</li></ul>What We Offer<ul><li>Competitive salary package based on experience.</li><li>Performance-based bonuses.</li><li>Professional learning and development opportunities.</li><li>Friendly, growth-oriented work culture.</li></ul>Job Type: Full-timeWork Location: In person

Digital Marketing Specialist (PPC & Google Ads Expert)

Mugshei

Position: Paid Campaigns Officer Company: Mugshei Pvt Ltd Location: Garden Town, Lahore (On-site) Job Type: Full-Time Salary: 70,000 PKR &ndash; 100,000 PKR (Based on experience)About Mugshei Pvt LtdMugshei Pvt Ltd is a fast-growing organization providing custom packaging, branding, and e-commerce solutions. With a strong emphasis on digital presence and performance marketing, we are expanding our team and seeking a talented Paid Campaigns Officer to lead and optimize our online advertising initiatives.Job OverviewWe are looking for a results-driven Paid Campaigns Officer with proven experience in managing and optimizing paid digital campaigns. The selected candidate will oversee advertising efforts across Meta, Google, TikTok, and other digital platforms. This role requires strong analytical capabilities, hands-on expertise with paid media tools, and a data-driven mindset to consistently achieve performance targets.Key Responsibilities<ul><li>Develop, launch, and manage paid advertising campaigns across Meta/Facebook, Google Ads, TikTok Ads, and other digital platforms.</li><li>Track and analyze campaign performance daily; implement data-driven optimizations to enhance ROI.</li><li>Conduct keyword research, audience segmentation, and competitor analysis.</li><li>Optimize ad creatives, landing pages, and sales funnels to improve conversion rates.</li><li>Prepare weekly and monthly performance reports with actionable insights.</li><li>Collaborate with content and design teams to create engaging ad creatives.</li><li>Manage campaign budgets and ensure expenditures stay within approved limits.</li><li>Perform A/B testing to refine targeting, creatives, and strategies.</li><li>Stay updated with the latest tools, updates, and trends in digital advertising.</li></ul>Requirements<ul><li>Bachelor&rsquo;s degree in Marketing, Business, Digital Media, or a related field.</li><li>1&ndash;3+ years of experience managing paid digital campaigns.</li><li>Strong proficiency in Meta Ads Manager, Google Ads, and other paid media platforms.</li><li>Proven track record of managing budgets and delivering measurable results.</li><li>Strong analytical skills with the ability to interpret data and performance metrics.</li><li>Understanding of KPIs such as CTR, ROAS, CPC, CPA, CPM, and conversions.</li><li>Creative mindset with the ability to propose and test new ideas.</li><li>Excellent communication and teamwork skills.</li></ul>Why Join Mugshei?<ul><li>Competitive salary: 70,000 PKR &ndash; 100,000 PKR</li><li>A fast-paced, growth-oriented work environment</li><li>Opportunities for skill development and career progression</li><li>Work closely with a dynamic marketing and creative team</li><li>Contribute significantly to scaling our digital advertising performance</li></ul>Job Type: Full-timePay: Rs70,000.00 - Rs100,000.00 per monthWork Location: In person

Paid Campaigns Officer

My Digital People

READ the JD Carefully &amp; Apply if your experience is relevantWe are seeking an experienced Senior Marketing Manager to lead and scale our multi-channel digital marketing efforts across Email Marketing, PPC, Google Ads, Meta (Facebook/Instagram) Ads, TikTok Ads, Amazon Advertising, and other paid social/media platforms. This role is ideal for a strategic, data-driven marketer with demonstrated success in performance marketing, campaign optimization, audience targeting, and revenue growth.You will lead strategy, execution, analytics, and continuous optimization for all paid and email marketing campaigns, ensuring aligned messaging, strong ROI, and measurable business impact.Key Responsibilities1. Paid Advertising &amp; PPC Management<ul><li>Develop and execute high-performing PPC strategies across Google Ads, Microsoft Ads, Amazon Ads, and other search platforms.</li><li>Manage campaign setup, bidding strategies, keyword research, ad copy, and audience segmentation.</li><li>Optimize for CPA, ROAS, CTR, conversion rate, and quality score improvements.</li><li>Lead A/B testing for ads, creatives, landing pages, and audience segments.</li></ul>2. Social Media Advertising<ul><li>Manage full-funnel paid campaigns on Meta (Facebook &amp; Instagram), TikTok, LinkedIn, Pinterest, Snapchat, and emerging platforms.</li><li>Build and iterate on audience frameworks for retargeting, lookalikes, interest-based targeting, and behavioral segments.</li><li>Collaborate with creative teams to produce compelling ad content.</li></ul>3. Email &amp; Lifecycle Marketing<ul><li>Own the full email marketing strategy including segmentation, automation, triggered flows, and campaign calendars.</li><li>Build and optimize lifecycle journeys (welcome, abandoned cart, win-back, nurture sequences).</li><li>Improve deliverability, open rates, click-through rates, and email-driven revenue.</li><li>Manage ESPs such as Klaviyo, Mailchimp, HubSpot, or similar.</li></ul>4. Amazon Advertising &amp; Marketplace Growth<ul><li>Manage Amazon PPC (Sponsored Products, Sponsored Brands, DSP, etc.).</li><li>Optimize product listings, keyword performance, and marketplace visibility.</li><li>Analyze sales data to drive marketplace growth and profitability.</li></ul>5. Analytics, Reporting &amp; Optimization<ul><li>Monitor campaign performance across all channels and provide weekly/monthly reporting.</li><li>Use data insights to drive continuous optimization and budget allocation.</li><li>Utilize GA4, Google Tag Manager, Data Studio, and platform-specific analytics.</li><li>Build dashboards to simplify performance analysis for leadership.</li></ul>6. Strategic Leadership &amp; Collaboration<ul><li>Lead and mentor junior marketers, analysts, or paid media specialists.</li><li>Work cross-functionally with sales, product, and creative teams to align marketing efforts.</li><li>Forecast budgets, allocate spend, and manage vendor/agency relationships.</li><li>Stay on top of industry trends, algorithm updates, and new advertising tools/features.</li></ul>Qualifications &amp; SkillsRequired<ul><li>5&ndash;8+ years of hands-on experience in digital marketing, with strong expertise in PPC and paid social.</li><li>Proven success managing large performance marketing budgets.</li><li>Deep understanding of Google Ads, Meta Ads Manager, TikTok Ads, and Amazon PPC.</li><li>Strong email marketing &amp; automation experience (Klaviyo, Mailchimp, HubSpot, or similar).</li><li>Proficient in Google Analytics (GA4), Google Tag Manager, attribution models, and reporting tools.</li><li>Highly analytical with a data-driven approach to problem-solving.</li><li>Strong copywriting skills and ability to evaluate creative performance.</li><li>Excellent communication, leadership, and project management skills.</li></ul>Preferred<ul><li>Experience in e-commerce, SaaS, or marketplace-driven businesses.</li><li>Knowledge of SEO best practices and CRO principles.</li><li>Familiarity with tools such as SEMrush, Ahrefs, Zapier, Optmyzr, or similar.</li><li>Experience managing agencies or cross-functional teams.</li></ul>Success Indicators<ul><li>Significant improvements in PPC efficiency (CPA, ROAS, CTR, CVR).</li><li>Growth in revenue from paid channels and email automation flows.</li><li>Increased customer lifetime value via improved lifecycle marketing.</li><li>Scalable campaign frameworks across multiple channels.</li><li>Clear reporting and insights for leadership.</li></ul>Why Join Us?<ul><li>Opportunity to lead a high-impact digital marketing function.</li><li>Work in a fast-paced, innovative environment.</li><li>Competitive compensation, bonuses, and benefits package.</li><li>Room for career growth into Director-level roles.</li></ul>Job Type: Full-timePay: Rs300,000.00 - Rs400,000.00 per monthWork Location: In person

Senior Marketing Manager – Paid Media & Email Marketing

Explore 1363+ Digital advertising manager in Lahore this December. Find roles across top companies and apply now to boost your career.