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digital marketing specialist

GoGrad

Job Title: Performance Marketer &amp; SEO Expert (In-House)Role Overview: We&rsquo;re looking for a results-driven Performance Marketer &amp; SEO Expert to join our in-house team. This role owns paid acquisition and organic growth across Meta Ads, Google Ads, and SEO, with a strong focus on scaling performance and increasing organic reach.Key Responsibilities:Performance Marketing<ul><li>Plan, execute, and optimize Meta (Facebook &amp; Instagram) Ads and Google Ads</li><li>Manage full-funnel campaigns (awareness &rarr; conversion &rarr; retargeting)</li><li>Track ROAS, CAC, CPA, and continuously improve performance</li><li>A/B test creatives, audiences, and landing pages</li><li>Manage budgets and scale winning campaigns</li></ul>SEO &amp; Organic Growth<ul><li>Develop and execute on-page, off-page, and technical SEO strategies</li><li>Keyword research and content optimization</li><li>Improve website rankings, traffic, and conversions</li><li>Monitor SEO performance using tools like GSC, GA, Ahrefs, SEMrush, etc.</li><li>Drive long-term organic reach and brand visibility</li></ul>Requirements:<ul><li>Proven experience with Meta Ads &amp; Google Ads</li><li>Strong hands-on SEO expertise</li><li>Experience growing organic traffic and paid performance together</li><li>Data-driven mindset with strong analytical skills</li><li>Comfortable working in-house and collaborating with content/design teams</li></ul>Nice to Have:<ul><li>Experience with CRM OR ERP</li><li>CRO and landing page optimization experience</li><li>Content strategy understanding</li><li>Know automation tools like zapier,make,n8n</li></ul>Job Type: Part-timePay: Rs100,000.00 - Rs160,000.00 per monthAbility to commute/relocate:<ul><li>Lahore: Reliably commute or planning to relocate before starting work (Required)</li></ul>Experience:<ul><li>performance marketing: 3 years (Required)</li></ul>Work Location: In person

Digital Marketing Specialist

King Hajj & Umrah Services Ltd.

<ul><li>SEO Specialist</li><li>Web Developer</li><li>Social Media Manager</li><li>Google Ranking / Digital Marketing Expert</li></ul>(Suitable for Canadian Travel Agency &ndash; Hajj, Umrah &amp; International Tours &ndash; Lahore Based)We are looking for a skilled SEO Specialist &amp; Web Developer who can manage our website development, optimize it for search engines, handling and generate leads via social media platforms, improve Google rankings to generate quality leads and online bookings. The ideal candidate must have strong technical SEO knowledge, WordPress development skills, and proven experience in ranking websites on Google.Key Responsibilities<ul><li>Develop responsive website (WordPress preferred).</li><li>Customize themes &amp; plugins.</li><li>Maintain hosting &amp; domain.</li><li>Ensure mobile optimization.</li><li>Website security &amp; backup management.</li></ul><ul><li>Improve page speed.</li><li>Fix bugs &amp; technical issues.</li><li>Optimize UI/UX for bookings &amp; lead generation.</li></ul><ul><li>HTML, CSS, PHP.</li><li>WordPress customization.</li><li>Website speed optimization.</li><li>Basic SEO knowledge.</li><li>Experience with booking forms/payment gateways.</li></ul><ul><li>Manage Facebook, Instagram, TikTok &amp; LinkedIn accounts.</li><li>Create engaging posts, reels, and travel promotions.</li><li>Design campaigns for Hajj &amp; Umrah packages.</li><li>Respond to customer queries.</li></ul><ul><li>Run Facebook &amp; Instagram ads.</li><li>Monitor ad performance &amp; ROI.</li><li>Generate quality leads.</li></ul><ul><li>Monthly content calendar.</li><li>Video ideas &amp; travel promotions.</li><li>Brand awareness campaigns.</li></ul><ul><li>2&ndash;3 years experience.</li><li>Canva/Photoshop knowledge.</li><li>Meta Ads Manager expertise.</li><li>Strong content writing skills (English + Urdu preferred).</li></ul><ul><li>Create &amp; manage Search, Display &amp; YouTube campaigns.</li><li>Keyword targeting for travel packages.</li><li>Landing page optimization.</li></ul><ul><li>Set up conversion tracking.</li><li>Monitor ROI &amp; CPL.</li><li>Optimize ad budget allocation.</li><li>3+ years Google Ads experience.</li><li>Strong keyword research skills.</li><li>Understanding of conversion funnels.</li><li>Experience in lead generation.</li></ul>How to Apply:Please send your resume and a cover letter outlining your relevant experience to jobs@kingtravelcan.com or WhatsApp on 0336-6248555 . We look forward to welcoming a new member to our team!Job Type: Full-timeWork Location: In personJob Types: Full-time, Part-timePay: Rs40,000.00 - Rs45,000.00 per monthWork Location: In person

SEO / Social Media & Digital Marketing Specialist

ZAPTA Technologies (Pvt.) Limited

Job Title: Social Media Specialist (Tech &amp; Growth Focused)Experience: 3-4 Years (Software / IT / B2B preferred)Location: Lahore (Onsite)Role OverviewWe are looking for a Social Media Specialist with a strong understanding of software services, digital marketing fundamentals, and growth-oriented content execution. This role is designed for someone who can independently manage day-to-day social media execution while collaborating closely with HR, Sales, SEO, and Marketing teams.The role requires a technical mindset, competitor awareness, and the ability to convert internal activities, client engagements, and company culture into structured, high-impact content that supports employer branding, client trust, and business growth.Key Responsibilities1. Social Media Execution &amp; Content Management● Execute day-to-day social media activities across LinkedIn, Facebook, Instagram, X, andother relevant platforms.● Publish content according to approved weekly and monthly content calendars.● Ensure consistency in messaging, tone, and positioning aligned with company brandand services.● Repurpose content across platforms while maintaining relevance and quality.2. Employer Branding &amp; HR Collaboration● Work closely with the HR team to support job postings, hiring campaigns, and employerbranding initiatives.● Create content highlighting company culture, internal events, team achievements, andtraining sessions.● Support initiatives related to cultural excellence and internal engagement.3. Client-Focused &amp; Sales-Aligned Marketing● Collaborate with sales and delivery teams to capture client success stories, case studies,and service highlights.● Convert client-related information into professional, trust-building social media content.● Support sales enablement by strengthening brand authority through consistentmessaging.4. Competitor &amp; Market Monitoring● Monitor competitors and relevant software companies on social media.● Track content themes, posting frequency, formats, and engagement patterns.● Share insights and improvement suggestions with the marketing team.5. SEO &amp; Marketing Collaboration● Coordinate with the SEO team to align social media content with priority keywords andblogs.● Support traffic growth from social platforms to the website.● Maintain a basic understanding of how social media contributes to SEO and digitalvisibility.6. Events &amp; Internal Activities Coverage● Participate in internal events, training sessions, job fairs, and selected external events.● Capture and publish event-related content to strengthen brand presence.7. Reporting &amp; Optimization● Track performance using native platform analytics and reporting tools.● Prepare weekly and monthly performance summaries.● Continuously optimize content strategy based on performance data.Key Performance Indicators (KPIs)Growth &amp; Visibility● LinkedIn follower growth: 5&ndash;8% month-over-month● Overall social impressions growth: 10&ndash;15% month-over-month● Net positive follower growth every monthExecution &amp; Consistency● LinkedIn: 5&ndash;7 posts per week● Other platforms: 2&ndash;3 posts per week● 100% adherence to approved content calendar● Minimum 2 hiring or employer branding posts per week● Minimum 4 client-oriented posts per month● At least 1 case study or client story per month● Contribution to 2&ndash;5 warm inbound inquiries per monthRequired Skills &amp; Qualifications● 3-4 years of hands-on experience in social media or digital marketing.● Experience with a software company, IT services firm, or B2B environment preferred.● Strong understanding of social platforms, content execution, and analytics.● Basic understanding of SEO and digital marketing fundamentals.● Ability to collaborate with HR, sales, and technical teams.● Strong written communication and content judgment.● Exposure to Google Ads or paid marketing is a plus.Performance Evaluation● High Performer: 80%+ KPI achievement for 3 consecutive months● Acceptable Performer: 65&ndash;79% KPI achievement with visible improvement● Underperformance: Below 65% KPI achievement for 2 consecutive monthsGrowth PathBased on performance and ownership, this role can grow into:● Social Media &amp; Growth Specialist● Social Media Manager● Digital Marketing LeadJob Type: Full-timeWork Location: In person

Social Media Specialist

BizScale

We are looking for a skilled and detail-oriented GMB Specialist to manage and optimize Google Business Profiles for multiple clients. The ideal candidate will have experience in local SEO, profile optimization, and improving online visibility through effective Google Business Profile management.Key Responsibilities<ul><li>Optimize and manage Google Business Profiles for better local search rankings</li><li>Ensure accurate business information (NAP consistency, hours, categories, services, etc.)</li><li>Create and publish regular Google posts, updates, and promotional content</li><li>Monitor profile performance using insights and analytics</li><li>Handle customer reviews professionally and support reputation management</li><li>Implement local SEO strategies to improve map pack visibility</li><li>Identify and resolve listing issues, suspensions, or verification challenges</li><li>Coordinate with the marketing team for campaign and content alignment</li></ul>Required Skills &amp; Qualifications<ul><li>Proven experience with Google Business Profile (GMB) management</li><li>Understanding of Local SEO and ranking factors</li><li>Familiarity with tools like Google Analytics, Search Console, and local SEO tools</li><li>Strong communication and problem-solving skills</li><li>Ability to manage multiple profiles and meet deadlines</li><li>Experience with review management and customer engagement is a plus</li></ul>What We Offer<ul><li>Competitive salary package (PKR 40,000 &ndash; 70,000)</li><li>Growth opportunities in digital marketing and local SEO</li><li>Supportive and collaborative work environment</li><li>Performance-based incentives</li></ul>Job Type: Full-timePay: Rs40,000.00 - Rs70,000.00 per monthApplication Question(s):<ul><li>How much experience do you have in GMB SEO?</li><li>Do you have previous experience in digital marketing campaign?</li><li>Salary bracket for this position is 40,000 - 70,000. Are you okay with it?</li><li>Are you available to work in 3pm -12am shift?</li><li>Are you available to commute to johar town location dialy?</li></ul>Education:<ul><li>Bachelor's (Required)</li></ul>Experience:<ul><li>GMB SEO: 3 years (Required)</li></ul>Location:<ul><li>Lahore (Required)</li></ul>Work Location: In person

GMB Specialist

Biz Outsource Pvt Ltd

We are HiringSEO SpecialistOn-site Night Shift ( 9 PM to 6 AM )Lahore, PakistanAre you passionate about SEO and looking for an exciting opportunity to grow your career? We&rsquo;re expanding our team and looking for a talented SEO Specialist with at least 3 years of experience in Off-Page SEO to join our dynamic digital marketing team.Responsibilities:<ul><li>Develop and execute effective link-building strategies to improve website rankings and domain authority.</li><li>Conduct outreach campaigns to establish high-quality backlinks from relevant, authoritative websites.</li><li>Leverage social media platforms for backlinking and improving overall site visibility.</li><li>Monitor and analyze existing backlinks, ensuring they align with SEO best practices.</li><li>Utilize SEO tools like Ahrefs, SEMrush, Moz, and others to track progress, evaluate backlinks, and conduct competitor analysis.</li></ul>Requirements:<ul><li>3 years of hands-on experience in Off-Page SEO (link building, outreach, and related activities).</li><li>Strong understanding of SEO tools (Ahrefs, SEMrush, Moz, Google Search Console, etc.).</li><li>Ability to work independently while collaborating with the team to meet SEO goals.</li><li>Excellent communication skills for outreach and relationship building.</li><li>A results-driven mindset with a passion for staying updated with SEO trends.</li></ul>Why Join Us?<ul><li>Competitive salary</li><li>Opportunities for professional development</li><li>A dynamic, supportive work environment</li><li>Flexible work options</li></ul>If you are a passionate and skilled WordPress developer looking for a challenging and rewarding opportunity, we would love to hear from you. Apply now and become a part of our growing team at Biz Outsource.Drop your resume info@bizoutsource.netJob Type: Full-timePay: From Rs50,000.00 per monthWork Location: In person

SEO S[ecialist

Urban Tech

Urban SEO is hiring a Social Media Marketing Specialist to run high-performance paid ad campaigns on Meta platforms and manage client social media pages .This role is on-site and ideal for someone who understands funnels, campaign objectives, and performance marketing, and has proven results running Meta ads for real businesses.Key Responsibilities:<ul><li>Plan, launch, and manage Meta (Facebook &amp; Instagram) ad campaigns for client accounts</li><li>Select and optimize campaigns based on objectives (leads, traffic, conversions, awareness, retargeting, etc.)</li><li>Build, manage, and optimize sales &amp; lead funnels aligned with client goals</li><li>Optimize ad creatives, audiences, budgets, and placements</li><li>Monitor and improve performance metrics such as CPL, CPA, ROAS, and conversions</li><li>Manage and maintain client social media pages (Facebook &amp; Instagram)</li><li>Coordinate content posting schedules and ensure brand consistency</li><li>Prepare basic performance reports and insights for internal review</li></ul>Requirements:<ul><li>Minimum 2 years of hands-on experience in Social Media Marketing</li><li>Strong expertise in Meta Ads Manager</li><li>Clear understanding of funnels, campaign purposes, and optimization strategies</li><li>Expertise in Canva to create posts</li><li>Proven results running Meta ad campaigns (screenshots or case studies preferred)</li><li>Experience managing multiple client accounts</li><li>Analytical mindset with performance-driven approach</li><li>Ability to work collaboratively in an office environment</li></ul>What We Offer:<ul><li>Competitive salary (based on experience)</li><li>Growth opportunities within a digital marketing agency</li><li>Structured processes and clear performance expectations</li><li>Professional on-site working environment</li></ul>Job Type: Full-time Working Hours: 12:00 PM &ndash; 8:00 PM (Monday to Friday) Work Location: Phase-1, DHA LahoreJob Type: Full-timePay: Rs50,000.00 per monthWork Location: In person

Social Media Marketing Specialist

ESP Interactive Solutions (Pvt.)Ltd

About the Role: We are looking for a detail-oriented SEO &amp; Backlink Specialist with extensive experience in digital marketing and link-building strategies. The ideal candidate will have a proven track record in improving website authority, driving organic traffic, and optimizing content for better search engine rankings.Key Responsibilities:<ul><li>Research potential websites, influencers, and online communities for outreach and backlink opportunities.</li><li>Conduct comprehensive content audits to identify linkable content and optimization opportunities.</li><li>Perform keyword research to identify high-performing keywords for SEO-focused content projects.</li><li>Monitor and promote blog posts and other content for backlink acquisition purposes.</li><li>Collaborate with copywriters and web developers to continuously improve content and website architecture for better SERP rankings.</li><li>Monitor and maintain a healthy backlink profile using tools like Google Search Console and other SEO platforms.</li><li>Perform competitive research to analyze competitors&rsquo; backlink and advertising strategies.</li><li>Track and report outreach efforts across social media, forums, email campaigns, and other channels.</li><li>Configure and monitor Google Analytics and Search Console data to measure content performance.</li><li>Manage directory submissions, classified ads, bookmarking, blog posting, Web 2.0 creation, document sharing (PDFs and infographics), relevant blog commenting, forum posting, and profile submissions.</li></ul>Qualifications:<ul><li>3+ years of hands-on experience in SEO, link-building, and content promotion.</li><li>Strong knowledge of SEO tools, backlink monitoring, and analytics platforms.</li><li>Excellent research and analytical skills to identify high-value backlink opportunities.</li><li>Ability to work independently and collaboratively with cross-functional teams.</li><li>Good written and verbal English communication skills are a plus but not mandatory.</li></ul>Preferred Skills:<ul><li>Prior experience with content marketing campaigns and outreach strategies.</li><li>Familiarity with Google Analytics, Search Console, Ahrefs, SEMrush, or similar SEO tools.</li><li>Experience in managing multiple SEO projects simultaneously.</li></ul>Why Join Us:<ul><li>Opportunity to work with a dynamic marketing team and grow your SEO expertise.</li><li>Exposure to high-profile clients and diverse industries.</li><li>Competitive salary and growth opportunities.</li></ul>Job Type: Full-timePay: Rs40,000.00 - Rs70,000.00 per monthAbility to commute/relocate:<ul><li>Lahore: Reliably commute or planning to relocate before starting work (Required)</li></ul>Work Location: In person

SEO Link Builder

Explore 297+ Digital marketing specialist in Lahore this February. Find roles across top companies and apply now to boost your career.